Technology
6.BYD's globalization strategy.
BYD's globalization strategy is an important part of its green mobility goals. Since announcing its entry into the European passenger car market in September 2022, BYD has worked with local partners to quickly launch a number of new energy vehicles to 19 European countries including Germany, the United Kingdom, France, and Norway, with a total of more than 250 stores. The promotion of this globalization strategy has further consolidated BYD's position in the international market and laid a solid foundation for its leading position in the field of green mobility.
7.BYD's new energy vehicle technology.
As a leading enterprise in the field of new energy vehicles, BYD has been committed to technological innovation and product research and development. At the 2022 Geneva Motor Show, BYD unveiled its self-developed DM-i super hybrid technology to European consumers for the first time, and unveiled the Song PLUS DM-i equipped with this technology. The DM-i technology is a major breakthrough for BYD in the field of hybrid vehicles, which improves the energy efficiency of electric vehicles to new heights. Through low fuel consumption and high-performance product experience, BYD is committed to meeting the diversified travel needs of European users and promoting the transformation of green travel
8.BYD's marketing strategy in Europe.
BYD's marketing strategy in the European market is also an important part of its globalization strategy. BYD has set up three stores in Budapest, the capital of Hungary, and plans to increase to six stores by the end of 2024. Shu Youxing, General Manager of BYD's European Automotive Sales Division, said: "We believe that this technology can be a key force in driving the green mobility transition and making electric vehicles more acceptable to consumers. "BYD's marketing strategy in the European market is not only to expand its share of the European market, but also to promote the transformation of green mobility.
9.BYD's sales performance in Europe.
BYD's sales performance in the European market is also an important part of its globalization strategy. It is understood that BYD's sales performance in the European market has been outstanding. For example, the Yuan PLUS has won several awards in the European market, and the Song PLUS DM-i is also very popular with European consumers. These excellent sales performance once again proved BYD's competitive strength in the European market and laid a solid foundation for its leading position in the field of green mobility
10.BYD's brand image in Europe.
BYD's brand image in the European market is also an important part of its globalization strategy. BYD's brand image in the European market has always been very good, and it is trusted and loved by consumers. BYD's brand image in the European market is not only due to its high-quality products and excellent technology, but also due to its active participation in social welfare undertakings and making positive contributions to environmental protection. BYD's brand image in the European market has been recognized and respected by consumers, laying a solid foundation for its leading position in the field of green mobility.
11.BYD's social responsibility in Europe.
BYD's social responsibility in the European market is also an important part of its globalization strategy. BYD has been committed to the promotion of environmental protection and the popularization of green travel, to this end, BYD has carried out a series of social welfare activities in the European market, and has made positive contributions to the cause of environmental protection. BYD's social responsibility in the European market has been recognized and respected by consumers, laying a solid foundation for its leading position in the field of green mobility.
12.BYD's outlook for the future in Europe.
BYD's future outlook in the European market is also an important part of its globalization strategy. BYD has been committed to technological innovation and product research and development, to this end, BYD will continue to launch more new energy vehicle products to meet the different needs of consumers. BYD's future outlook in the European market is full of confidence, and BYD will continue to increase investment in the European market to provide better products and better services for European consumers.