Who would have thought that Mr. Zong Qinghou had just passed awayA business war between Nongfu Spring and Wahaha has begun.
In the face of this sudden business war, Wahaha's heir Zong Fuli can only come up with itMeasures to deal with,Wahaha will also usher in Zong Fuli's first "fire".
After the death of Mr. Zong QinghouZong Fuli officially took over the management business of Wahaha's related companies, officially participated in various business competitions.
In the face of companies with strong competitive advantages such as Nongfu Spring, Zong Fuli also made itCoping strategies,Wahaha freezers will be launched nationwide.
Many people have said that the Wahaha era will be ushered in across the country.
Why is Nongfu Spring frequently on the hot search at this time? Is their response true? Did Zong Fuli's strategy work?
"Nongfu Spring, a little sweet".
I believe many people have heard of this advertisement, and I have to say that the advertisement of Nongfu Spring is indeed very effective, and it makes people remember this "porter of nature".
With strong advertising and marketing, consumers have abandoned Zhong's mouth"No nutrition".of pure water, put into the camp of mineral water.
However, many years later, Zhong Sui's marketing "sword",But it fell on his head without deviation.
After the death of Mr. Zong Qinghou, people from all walks of life expressed regret for his passing, and Ma Yun, Lei Jun and other business personnel also mourned their predecessors.
However, from the issuance of the obituary to the end of the memorial service after Zong Qinghou, the founder of Nongfu Spring had only one wreath to express his heart.
"Deeply mourn Comrade Zong Qinghou".
Zhong's elegiac coupling has caused controversy among netizens, and many people think that Zhong's approach is too unstructured.
There are many people who think that Zhong has no conscienceThe past of him and Mr. Zong Qinghou was also revealed.
Zong Qinghou and Zhong Sui are both from Hangzhou, perhaps it is precisely for this reason that Zong Qinghou will hand over the ** power of Wahaha to Zhong Sui in the early days.
When Hainan Province was announced, Zhong was still oneJournalist who has been in the industry for many yearsSeeing the business opportunity, he resolutely quit his job and began to go to the sea to do business.
In the business field, Zhong Sui can be said to be a newcomer, with no experience, with his enthusiasm, he failed without accident.
However, during this period, Zong Qinghou had already established Wahaha GroupHis shadow can be found almost everywhere in the country.
From the plot of the villagers meeting the villagers, Zong Qinghou hit it off at first sight after seeing Zhong Sui, and gave him the ** rights of Guangxi and Hainan.
Such unreserved trust gave Zhong a lot of hope at the time, but he failed to live up to this trust.
However, Hainan and Guangxi are not as developed as GuangdongPrices are also much lower.
The ** that Shang got was not the same, and the ** that Zhong Sui got was far lower than that of Guangdong.
Such a difference made Zhong Sui see a business opportunity, and he secretly sold his low-priced goods in Guangdong to obtain higher profits.
Such behavior seriously disrupted the market, and was soon discovered by Zong QinghouZhong Sui also lost his ** power.
However, no one thought that years later,He has become Wahaha's biggest competitor.
Zhong also began to imitate Wahaha, and united many "experts" to make a health preservation, and this was also his first pot of gold.
The emergence of Wahaha bottled water opened up a new market and became a trend at that time, which also gave Zhong Sui inspiration.
"Pure water has no nutrients".
I believe many people have heard this sentence, Zhong Sui's speech emphasized that pure water can not provide the nutrients needed by the human body, mineral water can.
Nongfu Spring Mineral Water came into beingUnder the slogan of natural nutrition, they quickly took over the market.
At that time, Zhong Sui didn't expect that the ** marketing he was best at would one day whirl back to him.
Nowadays, many netizens have begun to boycott Nongfu SpringWahaha has once again become the first choice for many people.
Although Zhong denied that his first pot of gold came from Zong Qinghou, what he did caused public dissatisfaction.
Wahaha's live broadcast room was almost full, and Wahaha on the supermarket shelves was also snatched up, on the other hand, Nongfu Spring lost its former liveliness.
Wahaha's staff said that they must buy on demand and don't follow the trend.
Such a pattern has been praised by countless netizens, and Nongfu Spring can only cope with this crisis.
Many people are worried that Zong Fuli has just taken office, can she win this business war?
Perhaps, we don't have to worry, Zong Fuli has already started her own".The first fire".
In supermarkets, we often see a lot of beverage counters, and these counters are mainly provided by the brand side.
What we often see are the counters of brands such as Master Kong and Nongfu Spring, and it seems that we have never seen the counters of Wahaha.
If there is a counter, sales will be further increased, and this is the first step of Zong Fuli.
At present, Wahaha has launched its own brand counters, which will be placed in various cities, and by then, almost every supermarket can see Wahaha's counters.
In the past, we were always able to see that there were many counters in supermarkets, although insideFilled, but only one brand of drink can be placed.
For example, Nongfu Spring, no matter if it is full of dissatisfaction, it can only be Nongfu SpringNo other brands are allowed to put it in.
These companies will also have professional staff who come over on a regular basis** and will put them in order.
When they encounter other brands appearing in the counterThey'll take it out and put it in their own brand.
This method brings great convenience to the merchant, and there is no need to purchase the goods by himself, and the professional number will help him solve everything.
Nowadays, Wahaha has also fully invested in the production of brand counters, not only in supermarkets, but also in supermarkets in villages and towns.
Zong Fuli's approach has also aroused unanimous praise from a wide range of netizensIt is also a great convenience for many people.
No matter which city it is, consumers can drink Wahaha's drinks, which is undoubtedly good news for consumers.
At present, nearly 80 production bases across the country are actively producing Wahaha countersIn the future, it will also be invested in all parts of the country.
Zong Fuli's resoluteness has also been supported by many people, and for consumers, we all support domestic brands that are sincere in making products.
Mr. Zong has been away from us for many days, but his spirit will always be with us.
No matter how long it has been,The spiritual qualities of the older generation are worth learning fromWe also believe that domestic brands will get better and better.
In the future, we will also see Wahaha's counter, and I believe many people will tooPull open the cabinet door, pull out a bottle of drink, and solve your needs.
I hope that every domestic brand can think about consumers, be a conscientious brand, and be a trustworthy brand.
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