As a leading Q&A community, Zhihu has a constant stream of netizens seeking advice and answers to questions every day. It can be said that it is a paradise for those who seek knowledge. In this case, Zhihu SEO has become popular, and by implanting some brand or product information in Zhihu Q&A, it can help enterprises obtain more opportunities, so many companies have begun to pay attention to the optimization of the Zhihu platform.
Do you know the factors that affect the ranking of SEO?
But how exactly should Zhihu SEO be done? These points must be understood.
First of all, for enterprises, it is necessary to understand what Zhihu SEO is. The so-called Zhihu SEO mainly refers to improving the search display of specific keywords within the Zhihu platform, which is usually called Zhihu on-site SEO.
Next, enterprises need to figure out what factors affect the ranking of SEO.
Regarding Zhihu SEO, salt value and creation score are very important, these two data indicators are a manifestation of Zhihu's official evaluation of the account, the former is the standard of Zhihu's early evaluation, giving more community rights and interests. The latter is the evaluation standard given by the Zhihu platform after strengthening the recommendation algorithm, generally speaking, the higher the salt value and creation score, the better, so that you can get the weight of relevance in Zhihu's related topic attributes and content operation and distribution.
The other is the topic, in the Zhihu station operation strategy, it is a data indicator that every operator needs to focus on, simply understand, if you output a specific topic The higher the quality of the content, then the authority under the topic corresponds to the more you have the right to speak.
For this reason, when we are formulating a content marketing strategy for a certain industry, we need to focus on sorting out the hashtags of this industry, as well as the relevant hashtags.
Of course, with these foundations, the content is the basis of optimization, if the copywriting is given a high quality will attract more users to read, and it is also recommended that the content and ** should be presented in front of the user in a combined way, so that the visual effect is better, and it can also further improve the user's reading experience.
After the content is released, likes are also very important for Zhihu's SEO optimization, and most of the recommendations of more information flow and the ranking of Q&A are improved from users' likes behavior. Especially when sorting questions and answers, if the authority of the two accounts is not much different, in the process of deciding the ranking, often the user's real like behavior plays a decisive role.
Finally, from an operational point of view, the account is relatively important, and if the company publishes some content, it is recommended to configure the institutional account as much as possible.
The above is some of the content about Zhihu SEO, of course, the Zhihu platform is still developing, and enterprises should also be prepared to keep pace with the times and maintain the exploration of Zhihu SEO content in order to better optimize the platform.