Recently, anyone who has been in contact with the Internet market has more or less heard or seen the term "blind return of consumption", so what exactly is "blind return of consumption"? How does blind return work? Marketing? After this series of problems, it is called "blind return".
What is blind return? In a word, it is: spend a random return. Users spend forty-eight yuan and can get 99 yuan. The user spent 110 yuan and had 200 yuan without any restrictions.
Then this model is a loss of money whether it is for the project or for the business, if you do it according to this model, is it not a big loss? What can be determined is that this blind return model, not only will not lose money, but also can attract 70w members per month, with an annual income of more than 600w This is the charm of this business model, and it is also the secret of this business model, let's introduce it in detail!
1. The background of the rise of "blind return".
1. Traditional e-commerce vs new consumer e-commerce, in this industry, the model is updated very rapidly, and the traditional e-commerce model also has certain defects, and the traditional e-commerce platforms are constantly engaged in fierce internal competition, which brings them high traffic costs. The new consumer e-commerce promotes new models and concepts, through innovative marketing methods, so that consumers can get more shopping experience, but also enhance the interest of marketing, to achieve a win-win situation of traffic and sales!
2. Due to the promotion of Pinxx in the market, so that customers can get red envelopes when they buy things online, coupled with the consumer's wool mentality, in today's "money-saving, preferential, and money-making" market, the keywords of "saving money, preferential, and making money" are very popular with consumers, therefore, this model should conform to the consumer's consumption behavior norms.
Second, the model logic of blind return of consumption.
No matter who buys any item on the platform (there is no limit), as long as you place an order, the 100 people behind you who place an order will receive an additional reward, which is equivalent to 100 random red envelopes.
Platform: A certain profit will be taken from each order and then divided among the referrer or the first 100 customers. The platform gets a part of the profit of the goods, and the customers will get more rewards for what they get, which is the most important and the most attractive place for customers. I spend 50 yuan, I can get 99 yuan back, and I can participate in any product.
When customers get discounted goods, they can also get blind returns, and they may even have more than they bought, saving money and making money! When the platform sells products, it is also doing drainage to stimulate repeat customers.
Examples:
You bought a bottle of laundry detergent in the blind return area for 38 yuan, and after placing the order, you were given 5 cents, 2 yuan for the second order, 8 cents for the third order, 3 yuan for the fourth order, and 9 cents for the fifth order. After 100 orders, you will find that the return of these 100 orders may be 30%, or 70%, if you get 100, it is equivalent to taking a bottle of laundry detergent for nothing, and earning an extra 62 yuan.
If you need anything, you can go to the blind return area to buy it, one is to have the opportunity to get the goods for free, and the other is to have the opportunity to earn money from the blind return area. "If it's you, are you willing to spend money on their **? If you buy something in a certain treasure or a certain east, the next 100 orders have nothing to do with you, and you can only get the goods. ”
3. Where is the profit point of the platform merchants?
1. Repurchase rate: To do a project or service can not be done only once, but to precipitate users and have traffic, in order to stimulate customers' multiple repurchases.
2. The more orders purchased, the higher the seller's profit will be.
If a product is 183, there is a profit of 60 yuan, and the profit is 30 yuan, and 30% is left for yourself. For example, a refrigerator of 3,000 yuan earns 500 yuan, shares 200 yuan, and leaves 300 yuan. As long as the profit distribution is controlled in the part of profit, this model is a positive distribution ratio. The more orders, the more you earn.
3. Traffic conversion: Data traffic is a sum of money, when the first user data is accumulated enough, you can achieve profitability through advertising or third-party value-added services. Through the stickiness of the integrated service platform with the third party, it is possible to promote repeat purchases, etc., and flexible solutions can be adopted.
Fourth, the demonstration of the order process.
5. What industries is blind return applicable to?
1. FMCG industry: the platform's control of profitability is controllable; The purchase of FMCG requires more necessities, high profits, and a lot of room for commissions.
2. Offline service providers: It is very difficult to do business, as a service-oriented business, they not only have to treat service as a commodity, but also stimulate customer consumption through various new marketing methods and integrate offline traffic.
3. High repetition rate: high repeat purchase rate has a great promoting effect on the integration of any model, and high repeat purchase rate has a great effect on the promotion of traffic is like icing on the cake.