How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have consulted me about what to do if there are problems such as low prices and random prices on the ** platform, while enjoying the convenience and comfort brought by the e-commerce platform, problems such as random prices, low prices, counterfeit sales, and infringement have become increasingly serious, bringing endless troubles and losses to the brand. Especially for platforms like Pinduoduo, due to its large user base and high sensitivity, the proliferation of low-cost unauthorized stores has become an urgent problem for brands to solve. In order to protect brand value and maintain market order, brands must take measures to close these non-compliant stores.
1. Three factors that cause e-commerce price chaos
1.The agreement between the brand and the merchant is not perfect: when the agreement between the brand and the merchant lacks clear provisions or the enforcement is insufficient, some merchants may sell products at a low price in order to pursue personal interests.
2.There is a problem with the sales ** set by the brand: if the retail ** set by the brand is too high and beyond the acceptable range of the market, the dealer may choose to sell at a low price in order to speed up the flow of funds.
3.Selling counterfeits: Some illegal sellers will use e-commerce platforms to sell counterfeit and shoddy goods, which are often cheap, which not only damages the rights and interests of consumers, but also has an impact on the market.
2. 5 steps to complain about e-commerce infringement of low prices
1.Log in to the IP protection platform first: Brands should first log in to the IP protection platform of e-commerce platforms such as Pinduoduo.
2.After receiving the notification of successful registration, you can log in to the platform: After waiting for the platform to be approved and receiving the notification of successful registration, the brand can log in to the platform for follow-up operations.
3.Click on My Intellectual Property to fill in the relevant information about intellectual property: Click "My Intellectual Property" in the platform to fill in the intellectual property information of the brand, such as trademark, copyright, etc.
4.Next, upload proof of intellectual property rights: Upload the intellectual property proof materials of the brand as required to prove that the brand owns the intellectual property rights.
5.Fill in the reason for the complaint and the link to the complaint: Finally, fill in the specific reason for the complaint and provide the link to the product of the infringing store, and submit the complaint application.
3. What are the adverse effects of low-price unauthorized stores on Pinduoduo on the brand?
1.Damaged brand image: Unauthorized sales at low prices can damage brand image by giving consumers a negative impression of chaotic brand management and unstable product quality.
2.Erosion of market share: Underselling at unauthorised stores may have taken market share from formal channels, resulting in losses for brands and legitimate distributors.
3.Increased legal risk: The sale of counterfeit and shoddy products may involve infringement, and once investigated, the brand owner may face joint and several liability.
4.Declining consumer trust: Continued price disorders will cause consumers to doubt the brand's best system, which in turn will affect their trust and loyalty to the brand.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.