Yanji, located in Jilin Province, is the only Korean autonomous prefecture in China and the largest Korean ethnic area. As the capital of Yanbian, there is a rich variety of scenery, food and entertainment. At the end of last year, Yanji's tourism popularity continued to rise, and local food also came out of the circle.
When you come to Yanji, you must eat fried chicken", "Yanji fried chicken is delicious to cry", "Yanji fried chicken strategy"...Starting in 2023, Yanji fried chicken has set off a wave of craze on the Internet, how did Yanji fried chicken become popular?
Yanji fried chicken is equal to Korean-style fried chicken?
Under the influence of Harbin, Yanji also ushered in the first peak, because Yanji's customs and food tastes are similar to South Korea, the local specialty restaurant "Yanji Fried Chicken" is warmly sought after, the number of people who come to check in has soared, and the fried shops have opened more and more and began to extend outward.
Among them, there is a fried chicken brand - Zhengtan Fried Chicken, which often appears in the check-in shots of the travel up master, Zhengtan Fried Chicken is characterized by its Korean flavor, focusing on snowflake cheese flavored fried chicken, and simultaneously provides sweet and spicy, soy sauce, garlic, milk and other flavor options, with cheese balls, rice cakes and sour radish and other greasy snacks, forming a rich and diverse menu combination.
When McDonald's price rises by 5 cents, the street Chinese fried chicken is 10 yuan for 1, and this fried chicken born in Yanji has beaten Beijing, Shanghai and Guangzhou with its outstanding hair, and is talking about fried chicken, a fried chicken sells for 98 yuan, and half a copy of ** also costs 55 yuan.
According to the big data of Red Meal.com, the top ten Korean fried chicken brands in the number of stores at present have a unit price of 20-30 yuan.
Are you talking about fried chicken selling for 99 yuan a piece of confidence? It was found that many fried chicken brands will emphasize the "speciality" of their own sauces for manual boiling, and the same is true for fried chicken, insisting on manual boiling, which undoubtedly improves the space and personnel requirements for kitchen operations, and the cost also increases.
In addition, Zhengtan has put a lot of effort into the design of the store, and the design alone has gone through half a month, overturned four or five drafts, and the construction period is 45 days. The decoration of the store is mixed with industrial style and waste land style, and the high-end style is blowing in the face, attracting many consumers to check in and take pictures.
The store has style, the taste is good, and the fried chicken is getting more and more popular, and some netizens said that after staying in Yanji for a few days, they ate a few days of Zhengtan, and they didn't forget to bring a copy to eat on the way when they went home. ”
In Yanji, if you want to eat a Zhengtan fried chicken, you need to set an alarm clock every day and wait for the mini program to be released. "Every morning at 9:30, 11:30, and 1:30 at noon, there will be three batches." Some netizens ridiculed: "Generally, tourists who want to eat can't eat at all without figuring out the ordering rules."
Now Yanji Fried Chicken has opened its first store in a first- and second-tier city, but can the popular fried chicken in Yanji reap the same benefits with its product definition and eye-catching store design? These are not yet known.
On a review or a book, many netizens think that the cost of fried chicken itself is not high, and whether it is too outrageous to sell a copy for 90. Indeed, fried chicken is not a staple food for many people, you can taste it as a snack or afternoon tea, and who will eat it as an imitation staple food for 90 yuan every day? And under the influence of leaders like KFC and McDonald's, the repurchase rate is also a problem.
What do you think of the rapid attack of Yanji fried chicken?