The unstoppable momentum of the BYD Glory Edition leads the vane of the new energy vehicle market. 798 Qin, 1698 Han DMI, 1498 Seal DMI, these eye-catching ** labels not only stirred up the entire market, but also made many Nissan and Volkswagen dealers feel unprecedented pressure.
BYD, with the whole industry chain and lithium ore resources in hand, launched the final charge to the joint venture brand with its strong bargaining power at the beginning of the year. Its champion version of the model in the past year has left enough room for friends to survive, in the second half of last year, the fuel car ** all the way down, seems to have affected BYD's basic disk. At the beginning of the year, BYD launched a fierce impact on the traditional fuel vehicle market with the slogan of "electricity is lower than oil".
BYD's strategy is not groundless. Its deep accumulation in the field of new energy vehicles and its mastery of the whole industry chain have given it sufficient confidence. This can be seen from the release of the glory version of the Han and Tang Dynasties. This model is not only equipped with Dynaudio audio, Dilink5G Internet of Vehicles, full-scene language, ten-point seat massage, digital key and other highly intelligent functions, but also made amazing adjustments on the **, directly down to 1698-21.980,000 yuan, and the joint venture B-class car directly skip the competition.
BYD's move is undoubtedly a huge challenge to the traditional fuel vehicle market. New energy vehicles have lower energy consumption, lower maintenance costs, and better driving experience, which are all valued by consumers. In terms of value retention, BYD is far ahead of other new energy brands, and in this context, the pressure on traditional joint venture brands can be imagined.
However, BYD's series of measures have undoubtedly accelerated the reshuffle of the new energy vehicle market. This is undoubtedly good news for consumers. Let's look forward to the day when the pricing power of Chinese cars will return to the hands of Chinese car companies under BYD's strong offensive.