Recently, Shanghai** released a report "Dongpeng Beverage's First Coverage: The Rising Sun, Peng Kyushu", giving Dongpeng Beverage** a rating. At the same time, Dongpeng Beverage also released its 2023 annual performance forecast, which is expected to achieve annual revenue of more than 11 billion yuan and net profit of more than 2 billion yuan in 2023, with a year-on-year increase of more than 30%. With its excellent brand strength, steady national expansion strategy and clear future development goals, Dongpeng Beverage is constantly writing its own glorious chapter.
As one of the leading enterprises in the energy drink industry, Dongpeng Beverage has long been committed to product innovation and brand building, and its flagship product Dongpeng Special Drink has become a leader in the industry with its precise positioning and excellent quality. The success of Dongpeng Special Drink lies not only in its cost-effective, unique packaging and flexible strategy of various specifications, but also in its continuous brand building and marketing strategy.
Since its listing in 2021, Dongpeng Beverage has successively proposed to build a "Dongpeng Energy +" product matrix, "national comprehensive development, and cultivate the second curve" and other development strategies, all of which have achieved remarkable results. At the beginning of 2024, Dongpeng Beverage stood at a new starting point of sprinting to 20 billion yuan, and put forward the development strategy of "fully implementing the 1+6 multi-category strategy and building a leading beverage group in China". In the new year, Dongpeng Beverage will continue to build the Lenovo brand of Dongpeng Special Drink "Tired Moment", and at the same time pour resources to vigorously promote the growth of new products such as Hydration, Pengyou Tea, Dongpeng Coffee, Vivi Cocktail, etc., to meet more diversified consumer needs, reach a wider range of consumer groups, and cultivate new growth points for the sustainable development of the enterprise.
Dongpeng Beverage fully implements the 1+6 multi-category strategy.
Over the years, Dongpeng Beverage has won the trust and love of consumers through continuous innovation, product quality and service level. Today, Dongpeng Beverage has grown into one of the two Chinese brands on the list of "Top 25 Global Soft Drink Brands in Value", and has been on the list of "Hurun Top 100 Chinese Food Industry" for three consecutive years. In the past five years, Dongpeng Beverage's performance has continued to lead the industry, with a compound growth rate of more than 20% in revenue and a compound growth rate of more than 40% in net profit.
Dongpeng Beverage has been listed on the Hurun Top 100 Food Industry in China for three consecutive years.
In order to meet the changes in market demand brought about by the continuous growth of sales scale, Dongpeng Beverage is also actively promoting the national expansion strategy. On the one hand, Dongpeng Beverage actively promotes the layout and implementation of the 10 major production bases in the country, realizes the integration of procurement, production, logistics, sales and distribution, and meets the national market demand; On the other hand, we will continue to develop terminal outlets, and gradually establish a diversified and three-dimensional sales network with the Guangdong market as the core and radiating the whole country, so as to create unique channels and first-class chain advantages for Dongpeng Beverage to continuously develop new products. Up to now, the number of terminal outlets of Dongpeng Beverage has exceeded 3.4 million, covering 100% of prefecture-level cities across the country, laying a solid foundation for sustainable development in the future.
As a well-known national enterprise in China, Dongpeng Beverage has shown strong comprehensive strength in products, brands, channels and other aspects, and Shanghai ** gave Dongpeng Beverage ** rating, which is not only a recognition of its past performance, but also a good prospect for its future development potential. It is believed that in the future development, Dongpeng Beverage will continue to maintain a positive development trend and bring more high-quality and innovative products to consumers.