In 2024, Effie Greater China will launch a new award, the Effie Outdoor Marketing Awards. The first Effie Outdoor Marketing Award reached a strategic cooperation with Focus Media, and was officially announced on the first day of the Effie International Forum on November 29, 2023. The Effie Outdoor Marketing Award will focus on the innovation and development of outdoor marketing, take the four pillars of Effie as the benchmark, commend outstanding works of outdoor marketing, and create an industry vane in the field of outdoor marketing!
Work together to promote the evolution of the industry ecosystem
Jiang Nanchun, the strategic partner of the first Effie Outdoor Marketing Award and the founder and chairman of Focus Media, testified for the Effie Outdoor Marketing Award. In the future, Effie will work with Focus Media to continue to expand the influence of the outdoor marketing model, and continue to explore and drive the development of the brand's outdoor effectiveness.
Commendation cases and explore new models of outdoor marketing
The Effie Outdoor Marketing Awards will be held annually for one season, May 9, 2024, and will be open to outdoor marketing cases in Greater China (Chinese mainland, Hong Kong, Macao and Taiwan), aiming to recognize outstanding cases and individuals of brands, outdoor**, media, ** and creative agencies, and promote the development and innovation of outdoor marketing.
Event Schedule
The Effie Outdoor Marketing Awards continue to embrace more partners to join and create a new future of outdoor marketing.