IT Home reported on March 7 that according to "Everybody Auto", citing a number of people familiar with the matter, Ideal will launch a pure electric SUV M6 (internal code name W04), which is expected to be mass-produced and delivered in March 2025. According to people familiar with the matter, the Ideal M6 is positioned as a pure electric 5-seat luxury SUV, benchmarking against Tesla Model Y, Wenjie M5, Xpeng G6 and other models.
At present, there are three range extender models of L7 8 9 for sale, one range extender model for L6 to be released, and one pure electric model MEGA for sale. Presumably, the three pure electric models to be launched in the second half of the year may be the M7 8 9, which corresponds to the L7 8 9, and the M6 corresponds to the L6.
Liu Jie, vice president of commercial at Li Auto, said after the spring press conference that the subsequent launch of L6 will focus on the market of 250,000 to 300,000 yuan, and its core target group is a "small family of three" - a small family with children who are about two or three years old or ready to usher in a new life.
The M6 model corresponding to the L6 will take on the task of "moving volume", and people familiar with the matter said that Li is "very confident" in the sales of the M6, and the delivery target is 200,000 units in the first year of launch. "Everyone Auto" asked the ideal side to verify this, and the staff replied: "This is subject to the official news, if it is to be launched, we will definitely have a warm-up in advance".
In addition, Liu Jie once confirmed in an interview that "I will not make cars in the future", but did not give a specific time limit.
According to a previous report by IT House, Zou Liangjun, senior vice president of Li Auto, said in an interview that Ideal L6, the first model below 300,000 yuan, will be officially launched in April 2024, and the goal of Ideal L6 is to challenge monthly sales of 30,000 units.
Li Xiang, CEO of Li Auto, said in March last year that Li Auto's product plan for future pure electric models is "one whale (aircraft carrier) and five sharks (ships) to form a fleet battle group of Li Auto's high-voltage pure electric vehicles." ”