(1) **Industry Overview
In recent years, China's economic scale has maintained an expanding trend, stimulating the steady development of domestic enterprises, but the growth rate has continued to decline. According to the National Bureau of Statistics,In 2022, the total retail sales of consumer goods reached RMB44,082.3 billion, an increase of 125%；The total retail sales of consumer goods reached RMB43,973.3 billion, basically the same as in 21 years
On the whole, China's domestic scale has experienced rapid growth, and the growth rate has declined. The domestic market is closely related to the macro economy, and the future development of the domestic market will be closely linked to China's industrial transformation, production capacity optimization, consumption promotion, employment strengthening and other factorsChain operation, chain extension, e-commerceThe development of modern circulation methods will also have a greater impact on the domestic market. The continuous development of the industry is bound to make the competition more intense, and the formation of greater comprehensive challenges for the capital, supply, logistics network and management of the companies in the industry.
(2) Industry policy
In August 2015, several opinions of the General Office on promoting the healthy development of domestic trade circulation (Guo Ban Fa [2014] No. 51, hereinafter referred to as the "Opinions") pointed out that circulation enterprises should be supported to become bigger and stronger, and the use of advantageous circulation enterprises should be promotedEquity participation, holding, association, merger, joint venture, cooperationand other ways to become bigger and stronger, and form a number of internationally competitive onesLarge retailers, wholesalers, logistics service providers；Promote the integrated development of domestic and foreign trade, expand the foreign function of the domestic commodity market, learn from the international standards, rules and methods, on the basis of summarizing the pilot experience, appropriately expand the pilot scope of the market procurement mode, and create a number of domestic and foreign trade markets with reasonable layout, perfect functions, standardized management and wide radiation.
In December 2019, the "Guiding Opinions on Promoting High-quality Development" was issued, which clearly strengthened scientific and technological innovation, institutional innovation, model and business innovation, and promoted the coordinated development of imports and exports, goods and services, two-way investment, and industries, so as to achieve high-quality development.
In 2021, the National People's Congress promulgated the Outline of the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-Range Objectives Through the Year 2035 to improve export policies, optimize the quality and structure of export commodities, and steadily increase the added value of exports. Optimize the layout of the international market, guide enterprises to deepen the traditional export market, expand emerging markets, expand the scale of the first scale with neighboring countries, and stabilize the international market share.
Promote the transformation and upgrading of processing, deepen the construction of foreign trade transformation and upgrading bases, special customs supervision areas, promotion platforms, and international marketing service networks, accelerate the development of new models such as cross-border e-commerce and market procurement, encourage the construction of overseas warehouses, and ensure the smooth operation of the foreign trade industry chain. Innovate and develop services, promote the construction of pilot open platforms for innovation and development of services, and improve the level of digitalization. Implement the first investment integration project.
On October 13, 2021, the Ministry of Commerce and 24 other departments issued a notice on the issuance of the "14th Five-Year Plan for the Development of Services", determining that the main goals of the development of services during the "14th Five-Year Plan" period are: to further expand the scale. Optimize the first-class structure, develop high-end first-class industries in the value chain, and optimize the first-class business environment for foreign countries.
On November 2, 2021, the Ministry of Commerce issued the "Notice on Further Promoting the Innovation and Upgrading of National Economic and Technological Development Zones to Better Play the Role of Open Platform", which stated that it is necessary to conscientiously do a good job in the assessment and evaluation of the comprehensive development level, strengthen the demonstration and driving role of stabilizing foreign trade and foreign investment, actively and orderly guide green and low-carbon development, maintain the stability of the industrial chain, increase financial support, deepen the reform of the system and mechanism, strengthen the dynamic management of the development zone, strengthen the replication and promotion of experience and publicity, and do a solid job in basic work.
On 27 December 2021, the National Development and Reform Commission (NDRC) and the Ministry of Commerce (MOFCOM) released the 2021 version of the negative list for foreign investment access, further deepening the opening up of the manufacturing industry, exploring the relaxation of service industry access in pilot free trade zones, improving the accuracy of the negative list for foreign investment access, and optimizing the management of the negative list for foreign investment access. In the future, with the increasingly fierce competition in the industry, the development trend of the industry requires the transformation of enterprises from simple middlemen to comprehensive service providers. Enterprises through the provision of logistics, warehousing, information and other comprehensive services to obtain a new fulcrum of survival, the extension of the service chain has become the future development trend, in the new competitive pattern of strong financial strength, large business scale, strong professionalism, high management level of the company in the provision of comprehensive services more advantageous, while small and medium-sized enterprises due to the lack of comprehensive service capabilities and constraints on their future development.
(3) **Industry status and prospects
In the next few years, the state advocates actively improving the modern circulation system of the means of production. EncouragedDirect procurement, direct supply, online purchase and sale；Support the upstream and downstream extension of means of production circulation enterprises to form a first-chain integrated service model; We will gradually improve the commission system and standardize the development of total distribution and general distribution; support the development of inter-business e-commerce; Encourage qualified means of production and circulation enterprises to develop a business model combining domestic and foreign trade, and establish a transnational procurement and sales network; Support the wholesale market of means of production to speed up the transformation and upgrading, and improve the materialFlow distribution, circulation processing, ** release, financial services, information guidanceand other comprehensive service functions, forming a number of national or regional means of production trading centers.
In terms of external development, its development is closely related to the world economic environment and the development of the national economy. At present, there is still uncertainty about the recovery of the global economy, and China's economic growth has slowed down slightly, which has played a restraining role in the future development of foreign countries to a certain extent. In the long run, with the continuous marketization of exchange rate policies and the continuous improvement of policies to encourage imports, China's ** balance will improve day by day; At the same time, under the encouragement of China's leading policies, the adjustment and upgrading of industrial and product structures will continue to accelerate, and the international competitiveness of China's leading enterprises will be further enhanced.