In 2024, the domestic film market will still be booming, with many popular films competing for the box office championship.
At present, "Hot and Hot" is far ahead, although the cumulative box office of 3.4 billion is still not as good as "Hello, Li Huanying", but the final income will definitely be huge.
The release time of the movie has been extended, and it is likely to continue**, so it is not impossible for it to break 4 billion.
Other films also don't get an easy chance either, as "Flying Life 2" and "Article 20" have also announced extended release times, and they are clearly unwilling to budge.
In this fierce competitive environment, only "Eliminate the Three Evils Everywhere" stands out.
So far, the film has grossed 1600 million, its terrifying, bloody and highly realistic plot has won the applause of many audiences, and it obviously has the potential to be a hit.
Compared to this, another new work is simply no bright spots!
This book is Zhang Jin's "Strange Knife".
Many viewers may not even know that the film has been in theaters for 4 days, but the cumulative box office is only 360,000. Yes, you read that right, the box office is not measured in "10 million", but in "10,000", which is not even a fraction of "Hot and Hot".
According to the 36% account sharing ratio, it is estimated that you can earn 120,000 yuan, but it is not enough to pay the salary to the starring person.
The production cost of this movie reached 30 million, so the loss can be described as miserable.
Why is the film so predicament? What went wrong?
The story of "Strange Road Crazy Knife" is set in a chaotic world, the king of Qi secretly executes the heir of the crown prince, and the charcoal seller Tian Anye (played by Zhang Jin) is drawn into a power struggle after saving the mysterious mother and son.
In the process of fighting to the death with the enemy, the secrets hidden in Tian Anye's body gradually surfaced.
This movie attracted a lot of people, and the reason why they went to ** was because they believed that this was the masterpiece of Zhang Yimou's royal team.
To be honest, some uniqueness can also be seen from the picture of the film, its texture is a bit like "Man Jianghong", and the presentation of the costumes, scenes, and filters has reached the level that a cinema blockbuster should have.
However, these people known as the "royal team" really left Zhang Yimou, and that's all.
Especially in the handling of the storyline, there are no bright spots.
The first half of the story drags on, and the trivial charcoal sales can be stretched out for a long time.
When the woman who was hunted down appeared next to the male protagonist with a child in her arms, the audience could basically expect that he would show kindness to protect them, thus playing a "cat and mouse game" with the enemy.
The audience has seen similar expressions in many plays, which have become commonplace and have no new ideas.
Even though the film is very careful in restoring ancient sword battles, the fight scenes are vivid and powerful, leaving a deep impression on the audience, but it still lacks the core elements of martial arts films.
The villain was obviously defeated by the male protagonist in the final decisive battle, so the defeat ending was not unexpected.
Compared with the online movie "No One in My Eyes 2" starring Xie Miao, there is a big gap between the plot and the core, and it is considered to be at the middle and lower reaches of the Internet University, not to mention competing with other popular movies online, which is simply a shame.
The release of this movie in theaters may be because the producers of "Strange Knife" have too high confidence in it.
Naturally, boring stories can't attract audiences, and even if the martial arts scenes are exciting, they won't be enough to cost the audience a movie ticket.
This time, Zhang Jin should be able to recognize his appeal, and blind confidence is not only the fault of the filmmaker, but also the actor's problem.
The name comes from the action movie "Kill the Wolf 2", in which Zhang Jin played the villain character who was able to deal with two opponents with ease, and was able to maintain elegance at all times, which left a deep impression on the audience.
If Wu Jing and Tony Jia join forces, I'm afraid that even they are not opponents, mainly because the protagonist's aura is too strong.
The film ended up making 5The box office income of 5.9 billion was quite an amazing performance at the time, which also allowed Zhang Jin to successfully gain attention.
The two films "Ip Man 3" and "Ip Man 4" also achieved considerable box office results subsequently.
To be honest, Zhang Jin's credit is not particularly obvious, mainly because of his strong IP strength.
He doesn't seem to be aware of the problem, instead thinking that he has "hardened his wings" and can take charge on his own.
The movie "Ip Man Gaiden: Zhang Tianzhi" starring Zhang Jin has not yet reached the pass line on Douban, and the reputation of "Kowloon Undefeated" is even more dismal, with only 3 points, which can be said to be a downright bad movie.
It can be easily observed that after so many years, Zhang Jin still can't get rid of the label of "suit**", and has been staying in place, unable to surpass his past self.
He decided to star in "Strange Knife Crazy" this time, and the official propaganda said that he changed from "suit **" to "Mo Knife God of War", but in fact, nothing has changed.
What do viewers want to see?
Audiences are eager to witness Zhang Jin and other action superstars fight each other, not just watch him play it out on his own.
That is to say, Zhang Jin does not yet have the charm to attract the audience to come for him.
His appeal is even stronger than that of the new online action movie "First Brother" Xie Miao, not to mention compared with action movie bigwigs such as Wu Jing, Donnie Yen, and Zhao Wenzhuo.
Gone are the days when wearing suits to attract attention, and if middle-aged actors want to make a breakthrough, the most important thing is to have a sense of self-breakthrough and transformation.
Zhang Jin's character setting, appearance and action scenes in the new drama are all in accordance with the rules, and it is obviously difficult to break through his "comfort zone".
If he continues to make no progress in domestic action movies, then I am afraid that he will have to rely on his wife Cai Shaofen to make a living in the entertainment industry in the future. It's better to sober up as soon as possible!
"Strange Knife" suffered a dismal box office after its release, and only achieved 360,000 results in just 4 days, which is really unexpected, but if you think about it carefully, you can understand the reason.
Over the years, every hit movie has been trying to dig deeper into the subject matter.
"Hot and Hot" focuses on women's topics and successfully captures the pulse of the market; Article 20, on the other hand, uses a combination of realism and comedy to present a new and unique style.
Even Life 2 understands that while maintaining an emotional connection, it needs to inject some new elements.
The key to the development of cinema is always innovation, but the story content of "Strange Knife" is outdated and mediocre, and even actor Zhang Jin has failed to break out of his comfort zone and fail to attract the attention of the audience, so it is not surprising that the box office performance is not good.
This film should actually be chosen***, at least it can use the popularity of the Internet to save some face. Now that the box office performance is so dismal, it is basically impossible to counterattack.
Are you interested in this movie?