With the rapid development of e-commerce platforms, more and more merchants have begun to pay attention to business opportunities in the environment. One of the most compelling business models is Green Credits**. The ** has attracted nearly one million in just six months, with a user repurchase rate of up to 65%, and has adopted a business model of value-added points. This model has received strong support in both the market and policy, providing clear guidance and support for the practice of green credits in China.
1. Policy support
The "Implementation Plan for Promoting Green Consumption" jointly issued by seven departments including the national government of China clearly proposes to explore the implementation of a national green consumption credit system, and encourages local governments to establish a local green consumption credit system in light of actual conditions. The introduction of this policy provides clear guidance and support for the practice of green credits in China. At the same time, the green credit policy has received extensive attention and active participation from all walks of life. Many enterprises have joined the Green Consumption Action Plan and launched richer consumption scenarios, such as setting up a special area for eco-friendly products and providing green consumption points redemption services. These practical measures have effectively promoted the development of green consumption.
2. Case background:
Today, let's analyze a model of alcohol. It is said that the ** has developed nearly one million users in just six months, and the repurchase rate is as high as 65%, using the business model of point value-added. Green credits are currently receiving strong support both in the market and in terms of policy. The company actively responds to the national policy of consumption-driven domestic demand, fully integrates the industrial chain and the first chain, creates an industry and finance matrix digital, and realizes the value creation of technology + data + product + capital.
3. Analysis of the gameplay of the consumption value-added model:
1.Consumption bonus points: Users get points when they purchase designated products, and put a part of the product profits into the dividend pool as points of the same value as gifts. In this way, the consumption of each new order will further increase the amount of the dividend pool, thus ensuring the increase in the value of points.
2.Points withdrawal and repatriation mechanism: Users need to pay a certain percentage of the handling fee when withdrawing change, which will be retained for the appreciation of the dividend pool. In this way, the withdrawal of each points order will drive the number of points, which will continue to motivate users to participate in spending.
3.Forced Out Mechanism: **You can set up a forced out mechanism, that is, when the user reaches certain conditions, his points will be automatically sold and turned into change. In this way, users can continue to repurchase to participate in value-added activities.
4.Number of outs and repatriation of funds: In order to ensure that users who hold points in the early stage continue to benefit and make the points **continue**, the number of outgoing digits can be set. At the same time, only a part of the funds can be withdrawn for each withdrawal, and the rest of the funds will flow back into the dividend pool. This mechanism drives the appreciation of the points, while motivating the users to continue to participate in the points.
For example, after spending 1000, Xiao An set a 30% subsidy, so 300 entered the prize pool and gave the customer 210 points worth the same value. Why is it 210? Because with the value of the points, the actual number of points given away will be reduced accordingly. After Xiao An spends 1000, there are 300 in the prize pool, and he gets 210 points, at which point each point is worth 142。If Xiao Zhong also spends 1000, then there will be 600 in the prize pool, and Xiao Bai will get 147 points, and the value of each point is 168。For Ann, his points become more valuable; And for Xiaobai, he still has 210 worth of points.
The value-added consumption model adopted by Green Points** has significant advantages in attracting consumers, enhancing purchasing power, promoting market vitality and financial innovation. With the support of policies and the participation of society, it is expected that this business model will be more widely applied and developed in the future. At the same time, merchants and consumers also need to maintain rationality and risk awareness in the process of point appreciation to ensure that the interests of both parties are maximized.