Kunpeng Project
Foreign media wonder why Chinese tourists who are "generous" no longer flock to foreign countries?
There was a time when Chinese travelers were a part of world travel because of their generosity. These people have formed long queues in the world's major luxury brand stores and have been regarded as valuable customers by many travel destinations and merchants.
However, as the situation changes, it seems that this situation is also quietly changing. Gone are the travel frenzy and shopping sprees of the past, and people want to know why.
Foreign ** is also thinking, these Chinese have gone to **? Why don't they travel abroad, and has there been any profound change? Is it because of economic reasons, or is it an awakening of cultural consciousness?
1. The global pandemic has changed people's preferences for travel.
Due to the pandemic on a global scale, the tourism industry has been hit like never before, especially cross-border travel. For Chinese tourists, the travel market, which was once popular abroad, has suddenly come to a halt due to travel restrictions, health concerns and growing uncertainty.
This abrupt shift has not only reshaped the preferences of tourists, but also made us rethink the meaning and purpose of travel.
In this situation, many people are looking for safe and convenient ways to get around. As a result, there has been a new upsurge in domestic tourism.
China's tourism industry is showing strong vitality and internal vitality, whether it is the majestic Great Wall, or the beautiful water towns in the south of the Yangtze River, whether it is the vast West or the prosperous Oriental metropolis, it has become a new choice for Chinese tourists.
This change is not only due to the consideration of tourists' personal and health aspects, but also the inevitable result of rediscovering and re-evaluating the local tourism industry.
In addition, during the pandemic, people have rethought their living habits and consumption concepts, and made them cherish the beauty of local humanity and nature more. Many people are looking for a more meaningful and engaging travel experience.
In short, tourism has changed from a simple luxury and material pleasure to a concern for the enrichment of the soul and the fulfillment of the soul.
Although the trip was caused by the epidemic, its profound effects are likely to continue to shape the travel habits and preferences of Chinese people for a long time.
Second, digital consumption will become a new trend.
With the rapid development of digital technology and the rise of online shopping, Chinese's travel behavior is fundamentally changing people's lifestyles.
In the past, one of the main motivations for people to travel abroad was to purchase foreign brand-name products, because they were cheap, or unique.
But now, more brands are using e-commerce platforms to enter China, allowing Chinese customers to buy products from all over the world without leaving their homes.
This change is not just a consumption pattern. With the widespread use of technologies such as virtual reality and augmented reality, we can experience the joy of virtual travel without leaving our homes.
From the Eiffel Tower in Paris, the Statue of Liberty in New York, the ancient pyramids in Egypt, the Maldives in the Maldives, these beautiful things seem to be in your hands.
While this new form of travel cannot replace the experience of field travel, it can, in a sense, allow humans to experience the world.
In addition, the rise of digital consumption also reflects a shift in consumption attitudes. In today's society, people pay attention to convenience, efficiency, and personalization when purchasing goods.
During this period, people have changed from simple shopping to an experience, an attitude to life. In this case, people will consume according to their own values and living habits, thus reflecting their personality and demands.
Even if the global travel market gradually recovers in the future, the Chinese demand for personalized and meaningful experiences will continue to play a role. It is not only a new consumption model, but also a new consumption concept.
3. The rise of local tourism and cultural self-confidence.
In the past, many Chinese tourists traveled abroad partly because they wanted to learn about foreign cultures and were eager to learn about foreign cultures. However, in recent years, due to the rapid development of China's economy and the continuous improvement of people's confidence in their own culture, China's domestic tourism industry has shown a new prosperity.
China has a long history and rich cultural heritage, from the majestic Great Wall, to the beautiful water city in the south of the Yangtze River, from the ancient city to the modern city, China with its beautiful natural scenery and profound cultural heritage, continue to send out invitations to tourists at home and abroad.
This change is not just a change in the preferences of tourists. At the same time, it also reflects the growing pride and recognition of Hong Kong people's local ethnic culture.
In China, due to the influence of China's traditional cultural concepts, many Chinese have gradually realized that understanding their own national culture, understanding themselves, and inheriting their own culture is a good way.
It is precisely because of this confidence that our local tourism is no longer just a way to travel, but a process of root-seeking and self-discovery.
In addition, due to the rapid improvement of China's transportation infrastructure and the development of tourism, the domestic tourism industry is booming.
The construction of high-speed rail, national highways and airports has made it convenient and fast to reach most places in the country, and at the same time, a wide variety of tourism goods and services can also meet different consumption levels and preferences. All of the above has made domestic travel increasingly popular.
Therefore, although the attraction of Chinese to foreign countries has not disappeared, its rise marks a huge change in Chinese's consumption concept and cultural perception.
This shift is not just a change in the tourism industry itself, it is also a reflection of China's growing social and cultural self-confidence. In the future, as China continues to grow and develop, Sino-foreign travel will surely be an important window to showcase China's civilization and improve people's quality of life.
Conclusion: With the rapid development of China, Chinese people are becoming more and more enthusiastic about traveling abroad. From being keen on luxury consumption abroad to discovering the beauty of global humanity and nature, Chinese people are increasingly diversified in their choices and choices in tourism.
During this period, the vigorous development of domestic tourism reflects the re-recognition and exploration of local culture, as well as the pride and self-confidence of national traditions. This change has not only had a significant impact on the direction of the tourism industry, but also triggered a reflection on the meaning and value of tourism itself.
Whether it is traveling abroad or exploring all over the country, travel is a kind of daily life of the Chinese people, which reflects the progress of an era and the continuous improvement of a person's quality of life. This is not only the product of the opening of the world and cultural exchanges, but more importantly, it strengthens our cultural self-confidence internally and enhances our sense of national identity.