In 2018, Guo Jiafu raised 1 million yuan for a liver transplant, which caused heated discussions on the Internet. Guo Jiafu is the most famous person in the hearts of Chongqing people, and he had assets of 21.8 billion yuan at his peak.
In order to raise funds, Guo Jiafu, known as the "King of Foot Baths" in the country, changed his style from a businessman in the past to a miserable white face, and appeared in front of everyone with the most miserable attitude.
Many people can't understand why a person can not hesitate to spend 60 million to buy a house for more than 100 employees, but not even 1 million, but to crowdfund?
As soon as the news came out, it caused many people to discuss, is it Guo Jiafu's mind that is difficult to guess, or is it that he has encountered unknown dangers?
Outstanding grassroots entrepreneurs.
And this man who started with "fundraising" is a legendary figure who was once famous and has the title of "foot bath king" in Chongqing, and has created a foot bath kingdom by virtue of his decades of immersion in the field of foot bath.
Of course, the road to success for such an excellent entrepreneur is also full of hardships.
Guo Jiafu was born in 1969 in a poor mountain village in Jiangjin, Chongqing, to parents who were the children of a simple peasant family who lived on meager land.
Guo Jiafu was born poor and has never tasted what it means to "fill his stomach". And Guo Jiafu's growth also made his ears extremely heavy. Their family is very poor and cannot support six people.
Guo Jiafu's three brothers, when they were very young, dropped out of school to work to subsidize the family's expenses. Guo Jiafu, as the youngest son in the family, naturally wants to live at home.
When he was young, Guo Jiafu had the idea of earning money to support his family in order to minimize the financial pressure on his parents. On weekdays, Guo Jiafu helps with housework at home, and in his spare time, he is also thinking about how to make money.
In his spare time, Guo Jiafu began to operate his own soles, although the business was not good, Guo Jiafu also had some savings.
Subsequently, Guo Jiafu continued to buy popsicles, Guo Jiafu sold them on the street, and found business opportunities from them, and gradually, Guo Jiafu also found that he had more ways to make money, although it was only a small business, but Guo Jiafu had accumulated a set of rich ways to do business.
With Guo Jiafu's business talent, if he can come up with a way to make money, it is definitely the fastest way to make money. But before Guo Jiafu made a fortune, he encountered a problem.
In 1984, when he was fifteen years old, Guo Jiafu suddenly received a ** from his mother, asking him to go back. Originally, Guo Jiafu's father fainted because he was too tired from work.
Due to the urgency of the situation, after Guo Jiafu sent his father to the hospital, he asked the three brothers to go back to discuss how to deal with it. Guo's father's condition is very serious, and he must have surgery immediately, and medicine alone is not enough!
This situation made the poor Guo family like five thunderbolts, Guo Jiafu was unwilling to give up, he knew that even if he borrowed no matter how much he borrowed, it was impossible to borrow too much, so Guo Jiafu discussed with a few brothers and went out to make a lot of money.
After a period of discussion, Guo Jiafu took his brother to Guangzhou for development. Because I was young and didn't have any skills, I didn't find any good jobs after I came here.
One day, Guo Jiafu found a gorgeous pedicure store on the side of the road. Guo Jiafu was bold, and the two of them entered the door to ask if they wanted to recruit people.
When he saw the foot-washing hall in Guangzhou for the first time, Guo Jiafu was shocked by the luxurious decoration, and there was a villain roaring in his heart: If he can run this store, he doesn't know if he can earn hundreds of millions of dollars, and he can cure his father's illness.
A bold decision.
Guo Jiafu, the richest man in Chongqing, was once worth as much as 21.8 billion, and he once generously spent 60 million yuan to buy a sea-view villa for hundreds of employees to show his gratitude to his staff.
What is unthinkable is that it is such an excellent boss who not only did not make his career go to the next level, but also made him face a financial crisis. What kind of decisions will have such great value, and what happened to Guo Jiafu?
Guo Jiafu, a native of Chongqing, from a civilian family, how can he have more than 20 billion assets? The cause of the incident was that Guo's father was sick!
In 1984, Guo Jiafu's father fell ill due to years of labor, and the doctor told Guo Jiafu at that time that if he wanted to cure his father's illness, he had to have surgery as soon as possible.
Guo Jiafu had to raise enough money for medical expenses, so he had to go to Guangzhou with his brother to make a living. Inadvertently, the two of them went to work at a local foot washing parlor.
The Guo family, who had never done a foot bath, soon learned that the foot bath shop in Guangzhou was not only as simple as soaking feet, but also health care, how to find the right acupoints, how to soak, it was a big problem.
After Guo Jiafu received the induction training, he didn't make any money, but the knowledge of foot soaking is still very solid, and he plans to wait until he has mastered the technology and has a certain confidence, so he will open a shop by himself and earn some money to treat his father's illness.
With an attitude of asking others for advice, although Guo Jiafu and the others did not speak well, they were very attentive, and they did it for seven or eight years.
From a rookie to a current top technician, it has attracted a lot of customers. After Guo Jiafu became proficient in this skill, he finally chose to open his own company.
In view of the fact that the foot bath market in Guangzhou is quite developed and the fierce competition in the market, Guo Jiafu decided to put the interests of his family first and return to Chongqing to do business and make money.
However, due to the ** foot massage shop, the business is not good, and after Guo Jiafu returned to China, he opened for more than a month without a single customer.
Guo Jiafu ran to the street to do business, and finally targeted an old man who was playing chess in the park. They bet on chess and invited a group of elderly people to come here and enjoy a free foot bath.
Unexpectedly, the old man pressed |Mo, I can never stop, and whenever I have time, I will come here for pedicures. By word of mouth, Guo Jiafu's career gradually improved, and Guo Jiafu himself did not expect that his career would expand rapidly and become the leading leader of the national foot bath industry.
In 2003, the Kwok Brothers, which had more than 50 branches, were facing the dilemma of "trees wanting to be quiet but the wind was not stopping". Because of the different business concepts of the two, Guo Jiafu and his wife are jointly committed to the development of mid-to-high-end foot washing shops.
After several years of hard work, Guo Jiafu has more than 600 stores in 2009. And Guo Jiafu himself, his net worth has reached 2.8 billion yuan.
When the Guo family became rich, the first thing they thought of was to give bonuses to those who followed him. 12 managers, each of whom got a $1 million sports car. More than 100 outstanding employees also persuaded the Guo family to invest 60 million yuan to buy them a river-view house, which was undoubtedly a great help to their staff.
Just taking a foot bath made Guo Jiafu's ambition even greater. Kwok plans to take the Fuqiao Club to the next level, investing $150 million to open 10 diamond-level outlets here and build a five-star hotel.
But who knows, this choice made him suffer a big loss, he had nothing in one night, and he was burdened with billions of debts. What's going on?
Raise 1 million for surgery.
In 2018, a piece of news that Guo Jiafu raised 1 million yuan for a liver transplant shocked the whole of Chongqing, and no one would believe that this billionaire worth 21.8 billion would raise 1 million for an operation? Why would such a rich person spend money on surgery? Now, how is Guo Jiafu?
In January 2018, Guo Jiafu's life started from 0. Guo Jiafu was in debt and was diagnosed with the need for a liver transplant, otherwise he would die!
Desperate, desperate Guo Jiafu had no choice but to turn to a fund-raising channel, because one million is too big for Guo Jiafu now.
How can a billionaire not even be able to pay for medicine?
In fact, Guo Jiafu's downfall can be said to be "when you succeed, when you fail, when you fail." "The cause of the incident was that Guo Jiafu did something. When the Guo family became rich, they bought a house for his subordinates and a car for his managers.
Guo Jiafu, who spent 60 million, thought that this move could enhance the unity of the enterprise, but Guo Jiafu's blind trust in him caused him to suffer a big loss.
With the expansion of the company's scale, Guo Jiafu also started the idea of opening up a new business. Therefore, at that time, Guo Jiafu contacted many investment companies and was ready to do a big job.
Guo Jiafu plans to open a diamond store here at a time, ten at a time, with an estimated total investment of about 150 million, as for why Guo Jiafu wants to open this diamond store, it is because I want to change people's perception of this industry and make their staff better.
In addition to this diamond store, Guo Jiafu is also recommended by the high-level to prepare a total investment of 3800 million yuan to build a five-star hotel.
Although these are very good in the long run, they can also enhance their brand and make money, but how to do it, you have to think about it.
Due to the lack of careful planning before, these ten stores were not profitable, and even went bankrupt, losing more than 300 million. And that's not all.
Because building a hotel itself is a process of burning money, once this project starts, it is likely to have a certain impact on the company's capital flow. And those jewelry stores are operating at a loss, so their five-star hotel project will not be completed.
Guo Jiafu lost a total of 450 million yuan for these two projects, and because the risk assessment did not meet the standards that year, he did not lend him money. Guo Jiafu had no choice but to take out his company's working capital, but a small part of it was drawn from private loans!
In order to live up to the expectations of his subordinates, Guo Jiafu has made up his mind that even if he sells all his assets, he must pay off all his debts and will never owe any workers' salaries.
It's just that after losing a gamble, Guo Jiafujiang sold all his villas, and he didn't raise enough funds to repay his debts. Guo Jiafu now understands that the original project was simply a negotiation between the senior management of the company and the investment company in advance.
But it was too late, and Guo Jiafu had to admit his defeat. In order to pay off the arrears as soon as possible, Guo Jiafu has worked hard, not only opened a foot massage training class, but also made money through training, but his financial burden is still very heavy.
In 2018, Guo Jiafu was diagnosed with late cirrhosis of the liver, and the only way to do it was to have a liver transplant as soon as possible, which may be his hope for survival.
However, it takes one million to do an operation, and Guo Jiafu can still get it when he is in his prime, but Guo Jiafu owes a lot of debt, which is a huge amount of money.
Guo Jiafu's wife had no choice but to leave the relationship and help Guo Jiafu make up a sum of medical expenses. However, as soon as the news of Guo Jiafu raising funds for surgery came out, many people thought it was incredible.
No one would have thought that the billionaire who was worth more than 10 billion yuan at the beginning could not even pay 1 million now. Just when Guo Jiafu's life was the most difficult, Guo Jiafu was sick in bed, and he never expected that the workers who had been taken care of by Guo Jiafu in the past would come to visit with gifts.
It didn't take long for him to donate another million to Guo Jiafu for surgery, and many people were grateful to Guo Jiafu and took out all their savings, hoping to save Guo Jiafu's life.
And Guo Jiafu, in this death, felt his own life even more. You know, if Guo Jiafu hadn't been kind-hearted and dedicated to taking care of his employees from the beginning, he wouldn't have had surgery so early. Fan rewards program