The craze of rural snack wars.
In recent years, small towns and towns have become popular spots for investors to buy discount stores for snacks. There is a very serious competition between the snacks in City A of Hunan Province and the two stores of Miyou Snacks. Snacks are very busy, relying on the low **, and the rapid expansion of the chain operation, in the country, it is already the leader of a chain of convenience stores. Although rice fast food is struggling to support in the fierce war, it is facing more and more fierce market competition.
According to a survey of people in the snack industry in some small cities, there are seven or eight small businesses like Xiaodim Sum is busy in County A, and there are hundreds of branches in small cities and towns. Because of the competition in the market, many snack shops have closed down, so opening a snack shop is a risky thing to do.
Many companies seize the opportunities of the sinking market by reducing **. Snacks are purchased directly from factories to reduce procurement costs, plus franchising, sharing capital and operational risks, so that the scale can be quickly expanded. When these snack shops grow to a certain extent, they will be able to control more resources.
Yan Zhou, the founder of Snack Busy, used to be the owner of a real estate company, and he left his job to join a large supermarket with discounts and gained some work experience. In 2017, he founded Snack Busy Network. In 2021, Snack was busy with a capital injection of RMB 240 million, and it is expected to exceed 4,000 stores in October 2023, making it the largest snack store in the industry.
Management measures for snack wholesale stores.
Snacks are purchased directly from the factory to reduce procurement costs, plus joining the alliance allows individuals to start their own businesses faster. There are two ways to operate: one is to respond to direct purchases from manufacturers and sell at low prices to attract customers; The other is a "white label" product, which does not have any trademarks, that is, a high-margin product.
After negotiations with several manufacturers, Xiaoshi was very busy and obtained a few products that I don't know what brand they were. In terms of specifications and packaging, they are similar to famous brands, but the price is a little cheaper. Snack companies price their products at a lower price than other brand-name products to cater to a small segment of price-sensitive consumers. In addition, Snack Busy has also released a series of unique products through special designs with manufacturers, so that customers can only buy snacks when they are busy.
Snack owners also pay great attention to the layout of the store and the placement of products. The store covers an area of 200-300 square meters and has a wide variety of products, from snacks to snacks. In order to retain customers, there is a tasting area, a rest area, and free tasting seats for customers to try products and relax.
Snacks are very busy, and they have also launched membership systems and promotions to strengthen the intimate relationship with customers. They use membership cards, apps and other methods to provide members with points, discounts and other discounts, and at the same time will organize some discounts similar to full reductions, limited-time offers and other discounts, so as to attract the attention of customers, so as to generate consumption desire.
Challenges and opportunities during the snack season.
Snacks soon sprung up in both rural and urban areas and gained some competitive advantage. However, in the fierce competition, snacks are busy and have their own challenges and adventures.
First of all, in rural and urban areas, there is increasing competition between snack discount stores, and many snack shops have closed down. In the face of fierce market competition, snacks are very busy and must continue to innovate and improve quality services in order to maintain their competitiveness.
Second, competition is in danger of reducing profit margins. The low-cost strategy of the fast food market is attractive to customers, but it also pulls down the overall profit. If the war continues, the profits of the busy dim sum will be in jeopardy.
In addition, snacks are also busy, and there is pressure to expand sales. At present, snacks are very busy, with counties as the center and rural areas as the center, and if they want to become bigger and stronger, they must expand to a larger area, which will bring greater competition and challenges.
In general, rural areas and towns are a major competitive area for very busy snacks, and at the same time, they are also a major challenge for very busy snacks. In the face of increasingly fierce competition, Snack is very busy and must continue to innovate, improve the quality of service, and expand the market to seek new growth space. If companies want to gain a long-term competitive advantage, they must make continuous adjustments to the market.