Recently, the ** reduction of Zhongxuegao ice cream has attracted widespread attention from the society, especially among netizens. This brand, which was once known as the "Hermes of the ice cream industry" and was as high as 60 yuan, suddenly announced that the price of some products would be reduced to 2$5, this change is undoubtedly amazing.
Zhongxuegao ice cream is actually known for its highlights, and one of them is its unique taste. And the other one is his expensive **.
It is also because of a unique route that Zhongxuegao has won a group of loyal consumers since its listing.
But on the other hand, it has also been dubbed the "Ice Cream Assassin" by netizens, and it is regarded as a symbol of the "IQ tax".
After all, for most people, the same is 60 yuan, and there are many things that can't be replaced by an ice cream.
This drastic price cut seems to have made the label "IQ filter" self-defeating.
However, on social **, netizens seem to be divided into two factions with distinct positions.
Most fans expressed their support, saying: "The price reduction is good news, I used to think that Zhong Xuegao was too expensive, but now I can finally taste it." ”
They are more concerned about whether the quality of the ice cream will remain the same after the price reduction, or will there still be so many flavors to choose from?
But there are also a considerable number of voices who feel that Zhong Xuegao's price reduction just shows a problem, and the original high price itself is a problem. Now that the price has been reduced so much, it is obvious that its quality cannot support ** at all.
Even, everyone dug up a lot of problems that Zhong Xuegao broke out back then.
All in all, it was "unworthy" in the first place.
In fact, Zhong Xuegao may not have taken these concerns or worries into account.
In recent years, with the improvement of consumers' requirements for food quality and taste, the ice cream market has ushered in many new brands, which have quickly occupied market share with more competitive** and innovative products.
As a high-end brand, Zhongxuegao is facing a strong impact from the low-end market. In order to maintain the market position and attract a wider consumer group, price reduction has become an effective marketing strategy.
After all, today's market has long since changed its landscape. Under the trend of consumption downgrade, everyone no longer simply pursues brand effect, but pays more attention to cost performance.
If Zhong Xuegao still insists on **, no matter how much everyone loves patriotic goods, they will gradually stay away from this "diehard".
For Zhong Xuegao, the continuous fermentation of this price reduction incident may be an opportunity. Netizens are all polishing their eyes and watching, and they have been building themselves into a high-end Zhongxuegao, whether they will change their way of life after the price reduction.
If you pay a little attention, you will find that compared to the popularity of last summer, it seems that it is difficult to see Zhong Xuegao now.
It is rumored that Zhongxuegao has encountered operational problems, and the production capacity has declined greatly compared with the past.
If this is the case, it seems that such an "avalanche" of price reductions is not too surprising.
However, if it drops from $60 to $25 yuan, you have to be ridiculed, then, if one day, you can no longer see Zhong Xuegao's figure, it is estimated that more people will regret it.
From the example of Wahaha, it can be seen that the development of national brands is rarely smooth sailing.
Our minds are so big that we should be able to accommodate both Wahaha and Nongfu Spring.
It should also be able to accommodate a $2 popsicle and a $60 ice cream.
March Creation Incentive Program