If we want to make our products more competitive, we need to expand the perception of the selling points of the products as much as possible. But the selling point itself is an abstract concept, and if we want users to perceive it, we need to show it in a more vivid way. Let's take a look at how to visualize your product's selling points.
Scenario-based
Scene-based construction is a relatively versatile usage, using the way of scene + object, so that the product function has a full sense of presence in it. In copywriting, it can fully mobilize borrowed verbs, so that users can automatically generate the scene depicted in the copywriting in their minds, so that users can feel immersed.
Reverse output
It is difficult to attract people's attention with a flat and straightforward expression, so sometimes we need to incorporate some seemingly "contrarian views", such as reversely expressing what we want to say. This kind of reverse content output can fully arouse the user's curiosity and encourage interest to come in and continue to understand.
Use a clever metaphor
Metaphor is an important device of shame in literature, it is both figurative and interesting, and can mobilize multiple senses to help people understand something better. Vivid descriptions can make consumers more personally experience what we want to say.
Product analogy
Before the product is actually purchased, even if the data is clearly described, consumers only have a relatively abstract concept of the product. If you want users to feel the size, function and experience of the product more realistically, you can use some analogies of similar products to form a relatively concrete concept in the user's mind.
Content quantification
Most of the time, consumers can't perceive the internal information of the product, and many can only judge it from the side through the packaging. At this time, we can quantify the internal information and use quantifiers, adjectives and other content to express the internal information, so that users can have a deeper understanding of the product.
The most important thing in marketing is to open your mind and call on content from other fields, which may be able to produce unexpected results.