BYD's sales performance last year was really top!
According to statistics, BYD's car sales in 2023 will exceed 3.02 million units, not only becoming the champion of global new energy vehicle sales, but also bringing BYD's global market share to 35%, surpassing Suzuki in ninth place.
In addition, the global ranking of the BYD brand has jumped significantly, with a brand value of more than $10 billion, and overseas exports have increased by 334%. Therefore, BYD not only surpassed Tesla in sales, but also won the championship in plug-in hybrid models and pure electric models, becoming the absolute industry leader.
BYD's sales performance actually comes from its multi-dimensional strength support. BYD has a top R&D team and has successfully developed many disruptive technologies, including Yi Sifang, Yun Yuan, DMO, etc., which not only demonstrate BYD's deep strength in the field of new energy vehicles, but also win wide recognition in the market.
At the same time, thanks to the advantages of the scale effect and the whole industry chain, BYD has shown strong competitiveness in cost control, and this year it has launched a number of popular models including Qin PLUS Glory Edition, Destroyer 05 Glory Edition, Hantang Glory Edition, Dolphin Glory Edition, Song PLUS Glory Edition, Seal DM-i Glory Edition, Song PRO DM-i Glory Edition, etc., which have been sought after by many consumers with high cost performance and product power.
Finally, BYD will continue to expand its product line and launch more high-quality models to bring more surprises to consumers. At the same time, BYD has successfully entered 78 countries and regions around the world, and the promotion of this globalization strategy not only means greater market opportunities for BYD, but also means greater challenges. However, as the global new energy vehicle market enters a white-hot stage, BYD is also facing many challenges. How to deal with various cultural differences and market environment while maintaining product quality and service levels is a problem that BYD needs to think about and solve.