BYD continues to focus on conveying Chinese culture and Chinese strength, and practicing the responsibility of the times. This time, we will focus on Chinese cultural relics and launch the BYD National Treasure Guardian Program, hoping to arouse the public's awareness of the protection of cultural relics through its own achievable influence, and let the public discover the Chinese wisdom and Chinese spirit hidden behind the aesthetics and skills of national treasures.
BYD has reached a cooperation with the column as the cultural promotion officer of the "China National Treasure Conference", and will help the promotion of national treasure culture, through a series of extended content, so that the public can see the Chinese skills, Chinese aesthetics, Chinese philosophy, as well as historical answers and truths hidden behind the national treasure.
Combined with the national treasure protection plan, BYD plans to invite the public to enter the museum in five cities, including Beijing, Xi'an and Zhengzhou, to appreciate the beauty of the national treasure, get close to the story behind the national treasure, experience the restoration of cultural relics, and understand how to protect cultural relics and national treasures through the explanation of industry experts and on-site visits.
In fact, BYD also combined Chinese elements very early, used in car design, button text logo, BYD in addition to the physical buttons in the car adhere to the use of Chinese to mark, but also in the product continues to integrate Chinese culture and concepts.
For example, the name of the dynasty series models, Tang, Song, Yuan, Ming, Qin, and Han.
As well as, the BYD family's dragon face "dragon face" design is integrated into the Chinese dragon shape.
The shape of the BYD family's "Chinese knot" taillights is simple and dynamic, and the lighting effect is like a work of art, restoring the design essence of traditional culture.
The Han EV Thousand Mountains Cui Limited Edition draws inspiration from Cheng Ju's poem "Three Peaks Thatched Cottage", "The rain washes the thousands of mountains and greens want to float, and the rice furrows and pine streams have competed for the stream", and paints Chinese landscapes and emeralds.
The artistic conception of the emerald green color is combined with the design of the car. In addition, "Dusk Mountain Purple" will soon be launched on the product side, taken from the "Preface to the Pavilion of King Teng" by the poet Wang Bo in the early Tang Dynasty.
The Tang family's new silver glaze and white color scheme is inspired by the official kiln of the Tang Dynasty - Xingyao white porcelain, which is like snow like silver, soft and introverted, expressing the temperament of China.
The new interior color scheme - lotus rhyme gray, its color is taken from the popular color of the Tang Dynasty - lotus silk autumn and half, the visual sense is warm and quiet, and it is eye-catching, showing the charm of China.
BYD Yunyuan system, the industry's first new energy exclusive intelligent body control system, takes the meaning from ancient culture and highlights cultural self-confidence. "Yun Yuan" can refer to the travel vehicles of the ancient sages and gods, and the Yuan refers to the top travel vehicles in ancient times.
BYD's high-end car brand "Yangwang logo" was inspired by Oracle's "electricity".