On December 22, the "Zhihu 2023" annual inventory event released the "2023 Little Blue Label Certification Report", which shows the growth of new professionals with professional status on Zhihu in the past year. Up to now, the number of new people who have obtained the Zhihu Little Blue Mark certification has increased by 130% year-on-year, and the creators after certification have gained more attention and interaction with their excellent content, with the per capita number of followers increasing by 6% and the average number of content likes increasing by 20 times.
The small blue label of Zhihu includes three types of certification: academic qualifications, in-service companies and positions, and professional qualifications. According to the "2023 Blue Label Certification Report", the current academic certification has covered more than 1,600 colleges and universities and 2,400 majorsThe company and job certification has covered 5,800 positions in more than 130 industriesProfessional qualifications cover more than 1,500 types of certificates.
In Zhihu, Q&A is the form, and professional discussion is the core," Zhang Ning, COO, senior vice president and head of community business at Zhihu, once said. As the mainstream user group of Zhihu, most of the new employees have corresponding knowledge, experience and skills in their respective fields, and generally have a good educational and professional background, and are professional and believe in professionalism.
In order to better serve new employees, Zhihu takes professional identity as the core of community creators. In April this year, Zhihu redesigned the "Little Blue Label" professional identity certification, opening a new blue logo to new professionals to authenticate professional identity. According to Zhihu's "2023 Small Blue Mark Certification Report", most of the Zhihu users who have obtained the small blue label are from enterprises, colleges or institutions. After completing the certification, creators will also receive multiple rights and interests such as official traffic support, creative income growth, and accelerated fan interaction.
After nearly a year of precipitation and accumulation, the number of new people who have obtained the Zhihu small blue label certification has increased by 130% year-on-year, with professional content creation, creators have gained more attention and interaction after obtaining the small blue label certification, and the average number of creators has increased by 6%, and the average number of content likes has increased by 20 times. Their professional and authentic content creation shines with wisdom in Zhihu.
In the "2023 Blue Label Certification Report", Zhihu Blue Label's "In-service Company and Position Certification" has covered 5,800 positions in more than 130 industries. The professional content created by Xinjia has broadened the horizons of countless Zhihu users, brought help or resonated with them.
In Zhihu, professional discussions break down knowledge barriers, expand the content, and accumulate strength for the next emergence of knowledge. Up to now, Zhihu Xiaolanbiao's "academic certification" has covered more than 1,600 colleges and universities and 2,400 majors.
In addition to academic qualifications, incumbents and positions, every skill that new employees have worked hard to acquire can also be reflected in Zhihu. Up to now, Zhihu Xiaolanbiao's "Professional Qualification Certification" has covered more than 1,500 types of certificates, including teacher qualification certificates, legal professional qualification certificates, ** professional certificates, physician qualification certificates, tax agent qualification certificates, etc., Zhihu attaches great importance to every creator who can provide professional value content and help.
Zhihu believes that everyone is an expert in a certain field. As long as it can provide users with content and help with professional value, Zhihu will show the shining side of every creator.