Mr. Zheng Liye
He is the initiator of China's mental strategy;
Focus on high-dimensional competition;
Chief Expert of the Brand Strategy Committee of the Business Development Center of the State-owned Assets Supervision and Administration Commission;
Brand Strategy Consultant of Yantai Food Industry Association;
Brand Strategy Consultant of Yantai International Geographical Indication Industry Operation Center;
Founder and Chief Consultant of Beijing Red Target Mental Strategy;
Chief Consultant of Mind Strategy of Beijing Zhice Zhixing Management Consulting.
It is the first in the country to take the lead in proposing the concept of "mental strategy" consulting brand. Standing on the shoulders of "positioning theory" and "category strategy", creatively put forward the three-step rule of brand building: mind is the source of the market;Category is the foundation of the brand;Positioning is the soul of competition. In the past 15 years, it has successfully served hundreds of enterprises of different sizes and won high praise from service users.
Mental Strategy Training Course:
1. Brand Mental Strategy President Class (Entrepreneur Strategy First Compulsory Course):
The Mental Code for the Rise of Chinese Brands" "Focus on Mental Strategy and Build a Strong Brand" "How Mental Strategy Helps Small and Medium-sized Enterprises Rise Strongly - Three Laws of Mental Strategy" "Why Enterprises Have a Strategy but No Harvest, and a Brand Without a Market - The Four Landing Names of Mental Strategy".
2. Catering lectures
How to go from local snacks to landmark food
3. Special lectures on Chinese time-honored brands:
How to rejuvenate time-honored brands - the mental code for the rise of Chinese brands".
Fourth, regional agricultural brand special lectures:
From Geographical Indication Products to Geographical Mental Brands - The Mental Code for the Rise of China's Landmark Famous Products
Industries served: modern FMCG, Chinese catering, exclusive specialties, Internet, tourism and city image, leisure and entertainment, new manufacturing.
Case:
Four Seasons Muge Solar (China's solar water heater category leader);
COFCO Mingzhuang Hui Imported Liquor Chain (the first platform for imported liquor chains in China);
Tong Ren Tang Health Liquor (China's first brand health care brand);
Red snail food (the first preserved fruit in Beijing);
Big account room (the first share of Internet intelligent finance and taxation);
Zigang Yufang (China's leading brand of jade chain);
Wei Hazelnut Milk (Pioneer of Chinese Hazelnut Milk Vegetable Protein Drink);
Silk Road Merchant Gang (Xinjiang Silk Road Commercial Culture Theme Catering);
Yangyiren Malatang (the first generation brand of China's Malatang category);
Shanxi Yongji beef dumplings (pioneer of Chinese beef dumplings), etc.
The in-depth strategy accompanies the growth of private enterprises (annual sales of tens of millions to hundreds of millions), improves the mental position, achieves the king of categories, achieves sustainable growth, and passes through the cycle.