Volkswagen Tuyue sold more than 3,000 units in November, and the facts confirm that if the discount is large, the car will be easily sold
There is a popular proverb in the car market: "There is no car that does not sell, only the unreasonable **." It seems that this sentence could not be more appropriate to apply to the Volkswagen Tuyue.
As of November, Volkswagen Tuyue's sales have ushered in a significant increase, and the monthly sales volume exceeded 110,000 units, the highest since its launch in March. You know, in October alone, Tuyue's sales were still hovering around 8,050 units. This time the sharp increase in sales is obviously inseparable from the huge discounts provided by terminal sales.
From the information on the vertical ** of the car, we can see that the original guide price was 15Volkswagen Tuyue, which starts from 860,000 yuan, has now lowered the reference price of dealers to 11990,000 yuan, almost all models can enjoy this discount, with a discount of nearly 40,000 yuan. The magnitude of the discount is unbelievable.
In addition, some auto ** platforms have appeared in multi-regional dealers to provide up to 5The biggest discount of 50,000 yuan. Take Dalian as an example, the guide price is 15The 860,000 yuan Volkswagen Tuyue 2023 300TSI two-wheel drive crescent version, in 5After the discount of 50,000 yuan, its minimum reference price has been reduced to 10360,000 yuan. For about 100,000 yuan, I purchased a machine equipped with 1The German compact SUV with a 5T turbocharged engine is obviously very attractive to many consumers living in second- and third-tier cities.
In terms of horizontal comparison, if you buy a car with a budget of about 100,000 yuan, if you choose a compact SUV of a Japanese brand, such as Toyota Fenglanda and Corolla Ruifang, you can buy more models with self-priming engines. While these vehicles are very durable, for those who are looking for power, the turbo model can be used for a more satisfying driving experience. Therefore, the Volkswagen Tuyue, which has been reduced to about 100,000 yuan, has naturally become a car purchase option worth considering.
From the perspective of the product itself, the appearance of the Tuyue is in line with the mainstream aesthetics of Chinese consumers, with a square and tough shape, showing a strong German design style. This is unmatched in a Japanese compact SUV that has been reduced to the same price point.
Secondly, the interior of the Tuyue is more textured, especially in the addition of a larger central control LCD screen, a through-type center console, and a smarter IQWith the addition of DRIVE, the high-end sense of the vehicle interior has been further improved.
Therefore, with about 100,000 yuan, you can buy such an excellent interior, I believe that most consumers will feel that it is worth the money. What do you think about this?
In terms of space, as a compact SUV with a length of 4458mm, a width of 1841mm, a height of 1632mm and a wheelbase of 2680mm, the overall space performance of the Tuyue is also quite competitive.
For example, a passenger with a height of 180cm has 1 fist of headroom and more than 2 fists of legroom when sitting in the back, which is enough for daily household use. In addition, the rear seats of the Tuyue can be folded down to provide more space for cargo transportation, and the practicality can be described as impeccable.
Regarding power, **Volkswagen Tuyue offers 15t and 20t two turbocharged engines, of which 1The 5t engine replaces the previous 1The 4T version has a maximum power of 160 hp and a maximum torque of 250 Nm. In addition, the engine can run on 92 gasoline, reducing the cost of daily use. The powertrain will continue to be mated to a seven-speed dual-clutch transmission.
Of course, if you're craving more power, then 2...The performance parameters of the 0T engine model remain unchanged, with a maximum power of 186 hp and a maximum torque of 320 Nm. It is equipped with a 7-speed wet dual-clutch transmission, which is suitable for both urban commuting and high-speed driving. Still, 95 gasoline is required, so if it's mostly for household use, I recommend giving preference to 1The 5T model is more fuel-efficient and maintenance-free.
Overall, as the competition in the joint venture fuel vehicle market continues to intensify, it is actually a relatively easy and sustainable strategy for established car companies like Volkswagen to increase sales by cutting prices. After all, Volkswagen's own market share is there. Therefore, the fact that Volkswagen Tuyue's sales soared by more than 3,000 units in November tells us that as long as the discount is large enough, the vehicle can be sold quickly. I wonder if you have any new views and opinions on this pointWelcome to leave a message in the comment area and let's exchange and discuss together.