Benchmarking the iPhone, Qualcomm pitted miserable domestic mobile phones, and suffered price reductions when they were listed.
Recently, the flagship models of major domestic brands have dropped by more than 200 yuan, mainly due to the decline of iPhone, as well as the popularity of Snapdragon 8 G, and the low prices of major domestic brands**, which can be regarded as a counterattack to Apple's previous failures.
The current mainstream models are Qualcomm Snapdragon 8G1, but after the launch of Snapdragon 8G1, many people are complaining that the heat of Snapdragon 8G1 is too high, in fact, major manufacturers also know that the power consumption of Snapdragon 8G1 is too high, so they emphasized some other advantages at the press conference, such as heat dissipation system, graphene, VC liquid cooling, etc., these are the latest technologies, which can be said to be a miracle, which shows how high the temperature of Snapdragon 8G1 is.
MediaTek also released the top-of-the-line Tenggui 9000, which is said to be stronger than the Snapdragon 8G1, but because domestic models use Qualcomm's technology, Qualcomm's reputation is better, so they are more inclined to Qualcomm. In addition, because MediaTek believes that the "Tenggui" 9000 has better performance, it has doubled the price, which has also played a role in promoting domestic mobility.
And the domestic mobile phone manufacturers are also helpless, because they do not have independent research and development chips at all, and the demand for Qualcomm and MediaTek is very large, if they produce any chip, then the domestic products must use each other's, there is no choice.
Snapdragon 8G1, a mobile phone with some problems, was not well received at first, which made many domestic mobile phone manufacturers very frustrated, but they still have to think about their families, but now the situation is unpredictable.
After the Snapdragon 8G1 chip, the iPhone 13 ushered in a significant price cut, the iPhone 13 began to go on sale at a price of $600, while Apple lowered the price of the iPhone 12 to $3,000, the iPhone 12 performed very well, the performance of the iPhone 13 was only 7% higher than the iPhone 12, plus Apple's A-series processors were two years ahead of the Android chip.
In addition to Apple's pressure, Qualcomm has also admitted that the Snapdragon 8G1 has a large heating problem, and the Snapdragon 8G1+ manufactured by TSMC has also been released early, and the Snapdragon 8G1+ is expected to be launched this month. Due to TSMC's 4nm process, the industry expects that the Snapdragon 8GG1+ will not be plagued by overheating, and will have a stronger performance.
Under the sharp dive of the iPhone and the Snapdragon 8G1+, domestic mobile phone manufacturers have to sell the flagship models that have been released for a short time to be sold at a large price, in order to digest the existing Snapdragon 8G1 as soon as possible, so as not to become a stockpile.
Domestic flagships, in recent years, have been rising in price, and now the ** is rising, the average is around 5999, but they do not have their own core technology, in terms of chips are two years worse than Apple, and iPhone's ** is also down again and again, iPhone13The starting price is 5199, and it is normal for domestic flagship opportunities to be frustrated.
However, these domestic machines seem to be unconvinced and have been rising in price, causing China's sales to drop to 3 in 20212.5 billion units, down 30% from 440 million units in 2016. In stark contrast, China's iPhone 13 once again tops the list.