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On December 6, a staff member of Dongfang Selection claimed that Dong Yuhui's copywriting was not all from him, and part of it was thought of by the team, and fans were indignant and upset for Dong Yuhui.
As the matter fermented, from the 12th to the 14th, Dongfang Selection continued to respond to the matter, and even Dong Yuhui himself hoped that fans would calm down.
What is the truth of the matter?Is there a future for Dong Yuhui and Dongfang Selection?Let's take a closer look.
What was the cause of the incident?This is to mention that on December 5, one of the Oriental selections said a sentence in the comment area:
The reason why Dong Yuhui is so literary is not his own credit, but a copywriting team behind it. ”
Fans don't believe this sentence, Dong Yuhui himself doesn't believe it, and you in front of the screen won't believe it.
Just imagine, a talented anchor who can achieve 20 million fans, you say that he attracts others by relying on his acting skills instead of his own talent, is he insulting Dong Yuhui, who is a teacher in his profession, or underestimating the profession of actor.
The contradiction started from this, Dong Yuhui was unhappy and very aggrieved, and the mediated CEO Dongfang Xiaosun let the matter gradually come to an end, so in the early morning of December 13, Dong Yuhui publicly issued a statement and apologize.
Now the fans are even more unhappy, anyone with a discerning eye can see who is the most aggrieved in this matter, obviously Dong Yuhui, who apologized.
A person's talent has brought disaster to him, which is probably "the wood shows in the forest, and the wind will destroy it".
An excellent team should concentrate on working towards a goal, and Dongfang Selection did this when it was down, but since Dong Yuhui created a new atmosphere for live broadcasting, the power of Dongfang Selection has gradually dispersed.
Perhaps for Dongfang Selection, Dong Yuhui has become a thorny problem, although he is the founder of the country, but it has reached the point of high merit.
As an employer, Dongfang Selection is unwilling to watch the anchors it has cultivated dominate, so it is necessary to launch several new anchors to disperse traffic, or even inherit the traffic of old anchors, so as to avoid a fault after the old anchors leave unexpectedly, which is the consistent practice of the employer.
However, simply putting Oriental Selection in the position of the employer seems to be different from the positioning of Oriental Selection, after all, in the past, New Oriental has been promoting a good atmosphere and a culture of mutual assistance within the enterprise, focusing on a love and righteousness.
After all, Yu Minhong himself is a boss who has no frame and mingles with employees, obviously, sometimes too magnanimous leadership is not conducive to the resolution of team conflicts, just like this incident.
On the contrary, Dongfang Xiaosun, the CEO of Dongfang Selection, is another attitude.
Although he appeared in the live broadcast room to clarify the "truth", it made many viewers confused, feeling as if they were here to be criticized, and the fan circle culture he said made many fans feel uncomfortable, after all, most of Dong Yuhui's fans are still rational fans.
Chosen by Dongfang, the big anchor Dong Yuhui, and the CEO Dongfang Xiaosun, the three of them disturbed a pool of spring water, and the follow-up development was even more amazing.
In addition to the appearance of the contradictory parties, at noon on December 14, Yu Minhong, the founder of New Oriental, also went out of the small **, and he once again apologized to everyone.
As a person with a huge reputation in society, Yu Minhong apologized very well, but looking back on the past, all the setbacks of Dongfang Selection seemed to have him to clean up the mess in the end, and then there was an apology, has the essence of the problem been solved?It's hard to say.
Now there are many big V writing articles on the Internet, and they have analyzed a lot of workplace culture on the Dongfang selection of small essay incidents, and finally everyone unanimously came to the conclusion that Dong Yuhui's workplace emotional intelligence is not enough, so he will encounter this kind of thing.
Recalling Dong Yuhui's remarks in the past, we will find that in the past, when Dong Yuhui had conflicts with people in the company, he also liked to go to the boss Yu Minhong to solve the problem, because he didn't know how to directly face colleagues and leaders who didn't get along well.
At a glance like this, we understand that Dong Yuhui himself is a simple-minded scholar as he analyzed, who only knows how to do his part well, and does not know how to deal with the workplace and interpersonal relationships in a mellow manner, and as a social person, he still seems "naïve".
Then again, the reason why Dong Yuhui was able to cause a new trend in the live broadcast industry is also related to his own straightforward character, many people who have long succumbed to society seem to see their once naïve selves in Dong Yuhui.
Paying attention to Dong Yuhui and protecting Dong Yuhui is like protecting the hot-blooded self in the past, not wanting him to be forced by reality to bend down the waist that should be straight, how can it not be the last struggle he made by succumbing to reality.
In fact, this time the contradiction between Dongfang Selection and Dong Yuhui has happened to other people, Luo Yonghao and Li Ziqi are two of them we are familiar with, obviously after the company becomes bigger and stronger, the biggest hero has to face such an embarrassing situation.
Do you swallow your anger or start anew?
Many people on the Internet hope that it is the latter, after all, Dong Yuhui is also a phenomenal anchor, and it is not impossible to set up his own portal, even if he wants to return to the main business of teaching and educating people, he can do it now that he is no longer short of money.
So what should Dongfang Selection do?
Yu Minhong's attitude is worth pondering, no matter how things develop in the future, for the time being, Dongfang Selection is inseparable from Dong Yuhui, and this small composition incident has shrunk the market value of Dongfang Selection by nearly 6 billion, and lost more than 370,000 fans.
Later, there was also a chat record that was said to be provided by an insider of New Oriental, saying that Yu Minhong was facing the embarrassing situation of Dongfang Xiaosun and Dong Yuhui choosing one of the two, and a reporter from Sina Technology asked about it, but Yu Minhong said that the matter was not so serious.
How serious the matter is, netizens say it doesn't matter, whether Yu Minhong, Dongfang Xiaosun, and Dong Yuhui can coordinate well is the key, and whether Dong Yuhui can complete the workplace transformation is the key.
There are many Internet celebrities in modern society, and each Internet celebrity is a big hit in a period, but most of them are as fleeting as meteors in the sky, and all of them can remain in people's hearts for a long time are phenomenal anchors.
Dong Yuhui became popular on June 19, 2022, and now a year and a half have passed, and his personal business ability has not declined, but his personal workplace sense has not increased either.
Think about it from another angle, Dong Yuhui's emotional intelligence may not have not risen, but the interests involved are too large, and he is jealous of his colleagues too much, even if his emotional intelligence is high, it will not be able to smooth out the gap between the rich and the poor of tens of millions.
Workers like Dong Yuhui are still very popular for various bosses, at least for those companies that are eager to develop live streaming, and the same is true for venture capitalists who like to invest in the future.
Chen Xiangdong, the founder of Gaotu Jiapin, once said with a smile in the live broadcast room: "The problem is not to dig Dong Yuhui, but that we will love Dong Yuhui." It immediately attracted the support of netizens.
Luo Yonghao, who has been invisible for a long time, also appeared: "In the past, people remembered him as the teacher of New Oriental, and now people know that he is Dong Yuhui." If he had the opportunity, my friends and I were very supportive of him starting his own business. ”
Interestingly, Luo Yonghao used to be an English teacher at New Oriental in the past, and he and Dong Yuhui were to some extent the same teacher, and his consistent style, he was indeed willing to realize this kind of thing.
It seems that the public's opinion is that Dong Yuhui should leave Dongfang Selection, and within Dongfang Selection, it seems that he does not disdain to rely on Dong Yuhui's big IP to "make a living", otherwise there will be no internal yin and yang weirdness and the company's CEO appeared in the live broadcast room to criticize the fan circle culture.
So the problem seems to have returned to Yu Minhong, the founder of New Oriental, if the matter can be handled well, so that Dongfang Selection, Dong Yuhui himself and netizens are satisfied, maybe it will have a positive effect on New Oriental.
On the contrary, if it is not handled well, it will cool the hearts of the company's internal employees, Dong Yuhui and netizens at the same time, will this workplace wisdom be reflected?
In the past, the troika of New Oriental was Yu Minhong, Xu Xiaoping, and Wang Qiang, and later the other two chose to set up another door, which invisibly also illustrates a truth, that is, capable people will eventually create their own stage, Dong Yuhui already has the ability, and now he has a choice.
The choice is two-way, but so far, Dong Yuhui will eventually become independent, but the length of time in the middle is not necessarily, but it is only the difference between going now or going later, and he will definitely go.
As for Dongfang Selection, if they really don't want Dong Yuhui's IP family to dominate, but insist on taking the route of product selection, they may not be able to walk out of a bright road.
It's just that there are too many gravels and potholes on this road, and there will be more cars that will overturn in the future, and it is conceivable that Yu Minhong will have countless public apologies in the future.
It seems to be just a public relations crisis, but behind it is hidden workplace wisdom, labor relations, personal IP, self-employment and other considerations, no wonder the whole network is paying attention, and the hot search continues to reach the top.
The future of Dongfang Selection and Dong Yuhui is not only their future, but also the hope of netizens to stand on the side of justice, hope that the workers will no longer suffer, and hope that they will not be wronged by similar grievances in the future.
Too many people have seen themselves in Dong Yuhui, which is also one of the reasons why Dong Yuhui's "mother-in-law" fan base is huge.
What do you think of this Oriental Selection Essay Incident?Do you support Dong Yuhui's entrepreneurship?Welcome to leave a message in the comment area to discuss.
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Author: Aoba Roll
Editor: Ichiyigi