2019 is a watershed year for Harbin's property market. Prior to this, the property market was an era of general rise, and the volume and price "flew like wings", and since then it has begun to enter the era of differentiation, and the real estate growth space, speed and profits are limited in many ways, and not all real estate projects have room for growth in the future.
At present, the real estate industry, which has undergone major changes in the relationship between supply and demand, is experiencing the pain of transformation.
Standing at such a crossroads, in the race of thousands of sails, where will the future real estate development go?
【Longjiang Property Market】Dialogue with Shan Yong, Chairman of Huilong Group,Talk about the future development trend of real estate from the surface and the inside, and as a leading real estate developer in Heilongjiang, how to learn from it in the real estate industryWhat other measures are recommended to promote the virtuous cycle of the real estate industry?
In the era of real estate transformation, it is urgent to reflect and repair. 
The spirit of craftsmanship is timeless
Huilong real estate rooted in the ice city for 17 years, and gradually grew into the top 10 private enterprises in Heilongjiang, and now the entire property market is in a process of bottoming, why can Huilong stay strong in the "big reshuffle" of real estate companies, or even "unscathed"?
The Harbin market is so big, I don't say that everyone can also understand that Huilong has always focused on boutique residences, and at the beginning of the planning, it unswervingly required all employees to do a good job in products, pay attention to quality and service, and strive for excellence. Only high-quality assets have the ability to resist risks, and high-quality and excellent services allow Huilong to gain a foothold in the market. It cannot be said that the people's demand for real estate is gone, but everyone needs good products more and more, everyone's yearning for a better life is getting stronger and stronger, and the demand for high-quality housing is unlimitedThere is no end to demand, and there is no end to product upgrades. To give you a thorough explanation, in the future, Huilong's products will be in line with the hotel model, using public facades, intelligent and non-inductive traffic. In this era when labor is more expensive than materials, Huilong still adheres to the spirit of craftsmanshipIn-depth promotion of the improvement of real estate after-sales service is also a major focus of our follow-up work, with the start-up"Large-scale repair**" maintenance, repair and renovation allow Huilong's house to last for a long time, and it can also reach eighty percent new after 50 yearsIt is necessary to be an enterprise that does practical things, so that the people can benefit. 
Warm service, affectionate service
Huilong products themselves have a lot of highlights, but with the delivery of products, the focus of people's attention has gradually shifted from products to property services
Low debt, low leverage, good products, good services
At the beginning of the year, due to the concentrated release of pent-up demand during the epidemic, the Harbin property market ushered in a wave of "Xiaoyangchun", but the overall property market rebounded in a weak tone, and the logic of the people buying houses during the bottoming period of the property market changed
For the real estate industry, the era of "eating meat and drinking wine" has passed, and the transformation of the real estate development model is imminent. Low debt and low leverage are the fundamental strategies to solve the problem of real estate development and promote the stable and healthy development of the real estate market. The "three-high model" of high debt, high leverage and high turnover is goneReturn, all developers have to give up illusions,Developed countries have proved this with their actions, 1 yuan is a business of 3 yuan at most, and more leverage is more risk. Huilong Real Estate has always followed the principle of low leverage, or even no leverageSo far, there has not been a penny of bank loans, nor a penny of private loans;Moreover, we have always been in compliance with the contract and kept our promises to our partners, such as general contractors and subcontractors, and have not owed a single day of money, have not maliciously topped a penny of money, and have not breached a single contract. Excellent product quality and excellent service experience can make people feel at ease to buy, live comfortably, and have no worriesThe future real estate development model is low debt, low leverage, focusing on product power and service power.
At the end of the interview, Mr. Shan learned that the readers of our [Longjiang Property Market] are some young people, and I want to share some experiences with young friends:
1. Low leverage in life, reduce ineffective socialization;2. In the short era, information is fragmented, and it is necessary to cultivate good reading habits
3. Read more books, read good books, and systematically read to increase knowledge;4. Balance work and life, and cultivate deep thinking ability.
At the beginning of the new year, everything is renewedWe would like to encourage our readers!