The Apple Vision Pro will be available in the U.S. on February 2, starting at $3,499, with pre-orders starting next week, January 19. Apple previously said it would land in other countries "later in 2024", but has not yet confirmed which countries will be included.
According to Apple's press release, Vision Pro is a revolutionary product that transforms new ways of working, collaborating, connecting, entertaining, and reliving memories, seamlessly blending digital content with the real world, and controlling and typing through the use of eyes, hands, and voice in the most natural and intuitive way possible.
Cook also said that the era of spatial computing has officially arrived!Apple Vision Pro is the most advanced headset ever, redefining how users connect, create, and explore new ways.
Since the Vision Pro was unveiled at the WWDC 2023 Worldwide Developers Conference in June last year, Apple has also actively recruited a number of ** and industry insiders to experience the wear, and most of them have given extremely high praise after experiencing the Vision Pro, as if they are actually stepping into another virtual and reality immersive space environment.
The main reason is that the product is equipped with an ultra-high-resolution display system that can use Micro-OLED technology to put 23 million pixels into a postage stamp-sized display, as well as a wide color gamut and HDR, and when paired with an advanced personalized spatial audio system, you can feel the sound from all directions as if it were real.
Since the Vision Pro will fit directly to the face, if the user has myopia problems, Apple has also cooperated with Zeiss to allow the Vision Pro to purchase Zeiss optical lenses according to the user's power, which can make the lens magnetically fixed inside the Vision Pro to see the high-definition resolution picture, but each set of Vision Pro prescription lenses costs $149, and needs to be paired with an optical reader $99.
The Vision Pro is also equipped with an M2 and R1 dual-processor chip design to ensure that there is no lag in what is in front of you, the display is up to 8 times faster than blinking, and an efficient eye tracking system is incorporated into the eyecup to track eye movements with a high-speed camera and invisible light LEDs, so that you can get instant feedback when you see it.
In addition, in terms of battery life, in order to maintain light weight, Vision Pro does not have a battery design, and it needs to be connected to an external dedicated power bank, which can maintain 2 hours of battery life for Vision Pro in a single use, or can be used directly with a power cable.
According to major foreign media reports, Apple's Vision Pro is the most expensive new product since the launch of the iPhone, more than three times higher than Meta's MR VR headset**.
According to research firm Counterpoint Research, global XR (extended reality) device sales will exceed 1100 million units, compared to 18 million units per year, will be a significant increase, mainly due to Apple's drive of the entire virtual reality device.