The first small long holiday in 2024 is over. According to the data center of the Ministry of Culture and Tourism, the New Year's Day holiday is 3 days, and the national domestic tourism is 13.5 billion person-times, a year-on-year increase of 1553%, an increase of 9 on a comparable basis compared with the same period in 20194%；Achieved domestic tourism revenue of 797300 million yuan, a year-on-year increase of 2007%, an increase of 5 from the same period in 20196%。
According to data disclosed by a number of ** travel platforms, the number of domestic travel bookings during the New Year's Day holiday in 2024 will increase sharply year-on-year. According to Ctrip data, domestic New Year's Eve travel orders increased by 168% year-on-year, and outbound travel orders increased by 388% year-on-year. According to Fliggy's data, route tours and hotel bookings grew the fastest, with year-on-year growth of nearly 3 times and nearly 2 times, respectively. According to Tuniu's data, the number of trips made by Tuniu users on the first day of the holiday increased by 253% year-on-year, showing that tourism consumption is vigorous and energetic.
Urban ice and snow themed projects and theme parks have become important consumption scenarios for residents' leisure and entertainment. Heilongjiang launched the "100-day action" of winter ice and snow tourism, giving full play to the advantages of ice and snow resources, launching live performances and other activities on Chinese New Year's Eve, extending the operating hours of key scenic spots, subways and buses, and the details of heart-warming tourism services have become hot spots on the Internet. Liaoning has launched more than 100 winter-themed series of activities of "Mountains and Seas, Tranquility in the Heavens and Tranquility", deeply integrating ice and snow hot springs, folk culture and sports activities. Beijing issued 30,000 ice and snow consumption vouchers to help stimulate the vitality of holiday consumption. The popularity of ice and snow leisure in East China, Central China, South China and other places has also risen.
In the new year, tourists' willingness to "go out" is getting stronger and stronger. According to Tuniu's data, long-haul domestic travel dominated New Year's Day travel spending during the three-day holiday, accounting for 53% of the total number of trips, and nearly 16% of users chose overseas destinations to start their New Year's Eve trip.
Among the popular destinations for domestic travel, Beijing, Sanya, Chengdu, Guangzhou, Shanghai, Xi'an, Xishuangbanna, Chongqing, Nanjing, Harbin and other destinations rank high. Tourists from the north and south show a trend of "two-way travel" in the choice of destinations, and the obsession of southerners with snow is as deep as the obsession with the sea from northerners. Among the users who travel to destinations such as Hainan, Yunnan and Guangdong, users from northern cities such as Beijing, Shenyang, Tianjin, Taiyuan and Zhengzhou account for a higher proportion, and island tours and cold travel have become the preferred choices of northern tourists. Beijing-Tianjin-Hebei, the three eastern provinces and other northern regions have attracted more tourists from Shanghai, Nanjing, Shenzhen, Guangzhou, Hangzhou and other cities, from skiing, snow appreciation, hot springs to experience winter fishing, sledding, frozen pears, Northeast barbecue, Northeast bathhouses, etc., southern tourists have shown a strong interest in the scenery and regional culture of the north.
In terms of outbound travel, Hong Kong and Macau are the preferred choices for Tuniu users. To welcome the arrival of the New Year, Victory Harbour will stage a dazzling fireworks display, from the "Wishing Meteor" fireworks in the New Year's Eve countdown to the "New Year, New Legend" themed fireworks show, bringing visitors a full sense of New Year's Eve rituals. In addition to Hong Kong and Macau, island tours in Singapore, Malaysia and Thailand, hot springs in Japan, cold retreats in New Zealand, and snow and aurora tours in Northern Europe are also popular choices.