In 2024, when the involution is still the same, it will test the system strength and technical reserves of car companies, especially in the future, Huawei and Xiaomi will have to face technology companies with deep pockets and strong scientific and technological strength, and traditional car companies need to show real skills.
A few days ago, Geely Group announced its brand's 2024 new car plan, in 2024, Geely brand will continue to focus on the Galaxy series of models, and build it into the "first mainstream new energy brand", the brand has added three new energy models; The Lynk & Co brand will aim at the "high-end sports market" and will also bring 3 new energy products in 2024.
At the same time, Geely officially said that in 2024, Geely Holding Group will become a Volkswagen Group in the era of new energy vehicles.
Challenge the growth of new energy by more than 66%.
In 2023, Geely will start with 168The annual sales volume of 65.16 million units not only exceeded the annual sales target, but also set a record sales record. Among them, in terms of new energy, Geely sold 487461 vehicles throughout the year, a year-on-year increase of 48, and the new energy penetration rate exceeded 28. Looking at the performance of the entire auto market, the sales of new energy vehicles in 2023 will increase by 43% year-on-year, accounting for 33% of the overall market6%。
There is no doubt that new energy has become an important force for the growth of the auto market, and this force has brought new opportunities to Geely. Therefore, in 2024, Geely Automobile Group has also set a target of 1.9 million units, and new energy sales will increase by more than 66%.
If you want to seek increment in such a fiercely competitive automobile market, of course, you must also talk about new products, according to the plan, the three new cars of Galaxy and Lynk & Co are all new energy products. Geely Galaxy's three new energy vehicles should be the Galaxy L5, Galaxy E6 and Galaxy E7, and Lynk & Co also has two new cars confirmed to be launched, namely the Lynk & Co 07 EM-P and the brand's first pure electric vehicle, codenamed E371.
Since its launch, Geely Galaxy has sold a total of 83,497 vehicles, and its monthly sales have exceeded 10,000 for six consecutive months. It is worth mentioning that this achievement only relies on the Galaxy L6 and L7 models, which shows that this series of products have a very strong attraction to consumers.
It is reported that the positioning of the Galaxy L5 is lower than that of the Galaxy L7, and the Galaxy L7 has competed with the Song Plus DM-i, while the Galaxy L5 may be benchmarked against the BYD Song Pro DM-i, and the new car will be launched in the second quarter of this year; The Galaxy E6 will be launched in the third quarter, and its positioning may be a pure electric version of the Galaxy L6,** or close to the BYD Qin PLUS EV; The Galaxy E7 may be a pure electric version of the Galaxy L7, which will be launched in the second quarter, further expanding Geely Automobile's market share in the mainstream new energy market of 100,000-200,000 yuan.
After the great victory of Lynk & Co 08 New Energy, Lynk & Co is also accelerating the pace of new energy transformation. At present, the Lynk & Co 07 EM-P has the fastest pace, and the new car will be positioned as the brand's mid-size sedan, which is scheduled to be released in the first quarter of this year; The Lynk & Co E371 shares the same platform as the Zeekr 001, and the performance and size will be similar to the Zeekr 001, but it is worth noting that the interior design is very similar to that of the Lotus Emeya Fanhua, focusing on performance and luxury positioning.
Geely is still worth the volume
Whenever the industry is in the cold winter, there are always car companies that choose to compete with competitors in the form of "first-class war". However, this practice of "injuring the enemy by 800 and injuring oneself by 1,000" is actually very irrational. The competition between car companies will eventually return to the value war.
Lin Jie, senior vice president of Geely Automobile Group, believes that consumers' pursuit of a product is not simply to look at the first, but now it is becoming more and more rational, or to see how the value is, whether it meets their own consumption needs. This is the core of the important one.
From the Zeekr 007 at the end of 2023, to the Galaxy E8 at the beginning of 2024, and the Lynk & Co 07 that will be unveiled next, Geely Automobile is about to lay out three blockbuster models in the new energy B-class sedan market in one go.
In the face of the crazy play of technology cards and the delay in announcing the price of Xiaomi SU7, Geely Galaxy E8 directly made a big move, very competitive 17580,000 22The selling price of 880,000 yuan also makes these technology companies ashamed.
And**It's just one aspect,In terms of configuration,Geely Galaxy E8There is still no rival in the same class,Qualcomm 8295 chip、45Inch8K integrated central control screen、Zero hundred acceleration 3.49 seconds, 5 minutes of charging and 180km of battery life, etc., is indeed a valuable experience for users.
With the early 200,000-plus ZEEKR 007, coupled with the upcoming Lynk & Co 07, the sedan market in the range of 20-300,000 yuan is directly locked, which is also a counterattack from Geely Automobile.
New forces such as Xiaopeng Motors, Weilai Automobile and Leap Motors, which have made a difference in the new energy market by relying on the first-mover advantage, are facing the introduction of stronger and stronger new energy models by mainstream Chinese brands, I am afraid that this advantage will be exhausted, especially the ** that flips the table like Galaxy E8, which really makes the new forces very uncomfortable, and at the same time, hot-selling models like BYD Han will definitely be affected a lot.
At the beginning of this year, Tesla and Ideal and other car companies have started a new round of first-class war, which also means that the involution of the new energy market this year will only be more serious, and whether it can break through in the new energy market will test the overall strength of car companies.
Geely's sales target for this year is 1.9 million units, of which new energy sales will increase by more than 66% to about 800,000 units. Although it is a bit difficult, under the premise of Geely's first-class value strategy, I believe that consumers will also be willing to help Geely achieve this goal.