Domestic mobile phonesThe market has always been the worldMobile phonesAn important part of the market, major brands are also constantly striving to improve their technology and product competitiveness. Recently, according to data released by the international data company IDC, the Chinese marketMobile phonesThere has been a series of changes in sales. It is worth noting thatHuaweiGloryand other brands are on the riseApplesXiaomiand other traditional giants have a huge impact.
According to the latest data report,GloryMobile phonesUnexpectedly surpassed other brands and becameDomestic mobile phonesFirst place in the market. GloryMobile phonesIt has performed well in terms of sales and market share, with a market share of 168%, a decrease of only 09%, which is the smallest decline among the four major brands. This indicatesGloryMobile phonesThe recognition in the minds of users is still high, and the performance and quality of its products are still favored by the majority of consumers.
As globalMobile phonesRepresentatives of manufacturers,ApplesIt has always occupied a leading position in the Chinese market with stable product performance and high-end brand image. According to the data,ApplesIt is still firmly at the top of the list, with a market share of 20%. However, compared to last year,ApplesThe market share fell by two percentage points, which also shows the fierceness of the market competition and the rise of other brands.
AlthoughvivowithoppoThey are quite popular in the market, but they all have slipped in the latest data. vivoRanked third, but down 84%。WhileoppoThe situation is even worse, with market share up from 16 percent last year5% down to 13 this year7%, a drop of 161%。This shows that the two brands have faced certain challenges in the past year and need to further strengthen their product innovation and marketing strategies.
HuaweiAs domesticMobile phonesOne of the important competitiveness of the industry, by virtue of:HuaweiThe success of the Mate 60 series has successfully lifted the ranking to fourth place. Although there are still certain problems in terms of products, but in the case of sufficientHuaweiThe market share is expected to exceedvivoHuaweiIn terms of market share, it grew by 262%, up to 139%。Compared to last year,HuaweiMobile phonesAlmost snatched awayApplesLost share. This change shows:HuaweiMobile phonesThe strong momentum and the improvement of market competitiveness.
In this round of data,XiaomiMobile phonesFailed to make the top five list again, but was instead classified as "other". AlthoughXiaomiMobile phonesRecently releasedXiaomi14 series andRedmi K70The series has a certain degree of popularity in the market, but judging from IDC's statistics, these two new products do not seem to have brought obvious market influence.
Looking ahead, 2024 will be domesticMobile phonesThe market ushered in a year of major reshuffle. withHuaweiMobile phonesFull return to the market,HuaweiThe launch of the Mate60 will trigger a huge change in the market. HuaweiMobile phonesWith its self-developed Kirin chips and a series of new product launches, it is expected to quickly regain lost market share. HuaweiThe Mate series, the P series andnovaseries and other new products, which will be on other brandsMobile phonesProduce no small shock, especially toXiaomiMobile phonesThe impact will be even greater.
HuaweiMobile phoneswith other brandsMobile phonesIn contrast, there is an obvious feature that its life cycle is relatively long. For example,HuaweiIt's been almost five months since the Mate60Pro hit the market, but it's still maintaining a very strong sales momentum. This is different from other brandsMobile phonesThe phenomenon of rapid outbreaks, which usually occur within the first three months, is in stark contrast. This is becauseHuaweiThe Mate60Pro introduces many innovative technologies and materials, such as the self-developed Kirin 9000S 5G chip, and the first commercialization of satellite voice communication, so that users can fully experience itDomestic mobile phonesThe power and performance of the power.
By passingDomestic mobile phonesObserving and analyzing the market, we can draw some conclusions. First of all, the market competition is becoming more and more intense, and major brands need to continuously improve product quality and technological innovation to meet the needs of users. Secondly,HuaweiMobile phonesWith its self-developed technology and innovative products, it occupies an important position in the market and becomesApplesand other strong competitors of traditional giants. Finally, withHuaweiMobile phonesThe full return of the country in 2024Mobile phonesThe market will face significant changes, and brands need to strengthen their competitiveness to meet the market challenges of the future.