Kunpeng Project
Do you have to pay to install an app? Apple has taken new measures due to the EU's mandatory sideloading
*Is there a fee for the software? Forced by the European Union, Apple has launched a new operation!
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The European Union, represented by the Digital Markets Act, regulates the monopolistic behavior of American tech giants. The central content of the agreement is that U.S. companies must not discriminate in the services they provide or take advantage of their monopoly advantage, and if they violate, they will be fined up to 10% of their annual sales.
Apple's profits are not enough to pay the fines.
However, as the saying goes, a mountain is higher than a mountain, and with the European Union forcing Apple to accept side loads, will Apple use its old trick again? This time, does it pay for the installer?
The EU presses Apple.
Apple has its own iOS and has a basic entry point in the app store for iOS phone users. As a result, Apple controls the distribution of the entire game, with complete control over the developers and users.
Developers can't bypass Apple's pay, and because consumers can't use it on multiple platforms at the same time, a monopoly is created over time. Apple will charge a 30% service fee on the AppStore** software and products in the AppStore. That's a decent amount of revenue and a huge profit for Apple.
However, some of these developers are in trouble because they charge high processing fees in some regions and some areas, including Europe. The European Union has passed a bill that would require Apple to install the iPhone in its third-party app stores, or impose a fine of 10% of its annual sales revenue.
Apple has adopted new rules and will launch third-party apps for the European market in the near future. This is a huge compromise for Apple, and if they give up the exclusivity of the AppStore, Apple will lose a lot. Don't forget, the App Store alone can generate more than 80 billion RMB in revenue a year, which is a lot of money.
With the launch of third-party software, the massive amount of malware will be far more harmful to Apple than its own interests, and the security of iOS will also be compromised. No, no, this European rule is voted on by Apple. However, there is a sky outside the sky, and there are people outside the people.
Apple has reformulated its charging strategy.
First, let's look at Apple's R&D spending on the software market, which will drop from 30% to 17%. In software**, third-party developers don't have to pay anything. However, even for the fee-based services offered by Apple, there is an additional 3% fee for third-party developers.
Apple seems to have made big concessions, but Apple is still uncompromising as usual.
In a billing plan, Apple said that if there are a large number of ** users who reach more than 1 million per year, then whether it is from the app ** or a third-party app market, Apple will charge 050 euros.
0.5 euros is 389 yuan, according to 4 yuan, a new software can be ** 1 million times, that is, this additional 1 million installs will create a profit of 2 million yuan for Apple.
This is only more than one million**, the number of some popular apps is in the tens of millions, or even more than 100 million is possible, this wave of price increases, should be to make up for the deficit of the newly launched third-party APP, by the way, let the original app developers make a lot of money.
Needless to say, Apple proves once again that this trend is coming.
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