Recently, Lotu Technology (Runto) released the "China TV Market Brand Shipment Monthly Express".
According to the data, in December 2023, the total shipments of China's TV market reached 3.45 million units, a decrease of 34%, a year-on-year decrease of 223%, the highest monthly decline in the year.
In December, the retail volume of online public retail channels (excluding content e-commerce such as Doukuai) in China's TV market fell by about 20% compared with the same period last year. The top 7 traditional main brands in China's TV market, namely Hisense, Xiaomi, TCL, Skyworth, Changhong, Haier, Konka and its sub-brands, have a total shipment of about 31850,000 units, down 215%, down 30%, and the consolidated market share continued to be 92A high of 3%.
Huawei shipped about 100,000 units in December, and the narrowing of the decline was only due to the low base in the same period of 2022. The total annual shipments were about 900,000 units, a year-on-year decrease of more than 30%. In 2023, Huawei's TV business will decline severely, but the development of new products will continue unabated.
The total shipments of the four major foreign brands Sony, Samsung, Philips and Sharp continued to be less than 200,000 units in December, a year-on-year decrease of more than 20%, and the combined market share was less than 5%.