Cars
Ford EVOS: The first in the midsize SUV market and suggestions for improvement.
Introduction. In today's midsize SUV market, it's not easy to choose a model that meets your personal preferences and is competitive. Assuming you have a budget of 200,000 yuan, which joint venture mid-size SUV will you choose? From the perspective of market sales, several models such as Volkswagen Tiguan L, Tanyue, and Buick Envision Plus are quite popular in the domestic market. However, this article will focus on another midsize SUV, the Ford EVOS, which has relatively sluggish sales in the market. Through a comprehensive introduction and in-depth analysis, we will reveal the reasons for the poor sales of the Ford EVOS and suggest possible improvements.
Overview of the Ford EVOS.
The Ford EVOS is a mid-size SUV with a price range of $1998-25.Between 980,000, compared with competing products, ** seems relatively sincere. However, the sales performance in the past year has been somewhat surprising, with only 173 units sold in a single month in December 2023, and the cumulative sales barely exceeded 2,600 units. This leads us to dig deeper into the reasons behind it.
Driving experience and performance analysis.
The Ford EVOS is equipped with a 2The 0-liter high-power engine has a maximum output of 175 kW and a maximum torque of 376 Nm, and is equipped with an 8-speed automatic transmission. In urban use, this powertrain performs well enough, and even some overperforms. However, when accelerating sharply, the gearbox will be a little sluggish in downshifting when you press the throttle deeply, and you need to wait 1-2 seconds to feel the burst of power. In short, the response of the throttle is not enough to follow. In this regard, perhaps the Ford EVOS can launch a 1 like the MondeoThe 5T version lowers the threshold and better meets the needs of potential consumers.
Appearance characteristics and design concept.
Exterior design has always been one of the important factors that consumers pay attention to when choosing a car model. The front design of the Ford EVOS is basically the same as that of the current Mondeo, but a closer look reveals that the grille size is significantly smaller than that of the Mondeo, and all models come standard with an active closed grille. What is the visual effect of this design? In the split design of the daytime running lights and headlights, with the exception of the entry-level model, all models are equipped with adaptive high and low beams as standard. The sensor detects the oncoming vehicle and automatically lowers the light height to avoid discomfort to the eyes of the driver of the oncoming vehicle. In terms of dimensions, the length, width and height of the Ford EVOS are 4920x1920x1600mm, and the wheelbase is 2945mm. Although positioned as a mid-size SUV, the body height is not dominant in its class, more precisely, it is more like a "crossover SUV".
Interior design and space layout.
Entering the car, we first notice the interior design of the Ford EVOS. The biggest difference with the Mondeo is that all models come standard with a large 27-inch screen. However, it should be noted that the in-vehicle system of the low-spec model is not equipped with the Internet of Vehicles and OTA remote upgrade functions. In order to get a better experience of car and machine functions, consumers need to choose from medium and high-end models. Overall, the interior materials of the Ford EVOS are relatively good, with soft materials used in the doors, instrument panel, center console and other parts, while silver decorative strips add a sense of sophistication to the details. The steering wheel paddle shifters are only available on the 245 Sport and 245 St-Line, and they can be adjusted up and down + left and right. In terms of space, the design of the short front overhang and long rear overhang makes the rear space of the Ford EVOS more spacious. For comparison, the author is 177cm tall and weighs 77kg, and with the front row adjusted to a standard driving position, he sits in the back row, with more than three fists of legroom, and can Erlang's legs at will, and there is still room for four fingers in headroom. A large panoramic sunroof on the roof is standard across the range, further expanding the visibility of rear passengers. The middle floor is almost flat, so that passengers sitting in the middle can also get a good ride comfort. The rear row is also equipped with air conditioning outlets and power jacks, and the 245 sports version and above models are equipped with B&O audio as standard, providing a better audio experience for users who like to listen.
Analysis of sales issues and suggestions for improvement.
The issue of sales of the Ford EVOS is one of the focuses of this article. According to analysis, the relatively sluggish sales may be related to the body styling and **. Although in terms of terminal discounts, the current discount in the Ford EVOS store is about 30,000, but the full landing** is more than 190,000. In contrast, almost all mainstream midsize SUVs can be considered. To address the sales issue, this article offers some recommendations. First, you may want to consider rolling out 15T version to lower the threshold and better meet the needs of the low-end market. Secondly, the elimination of the passenger screen may be a viable option, especially for low-spec models, which can reduce the cost of the vehicle while maintaining basic functions. In addition, the addition of a four-wheel drive system is being considered to further improve the performance of the model and the ability to cope with complex road conditions, which is expected to attract more consumers who have requirements for SUV performance.
Summary. The performance of the Ford EVOS in the midsize SUV market has attracted a lot of attention. Through an in-depth analysis of its profile, driving experience, exterior design, interior features, and sales issues, we have a comprehensive understanding of the strengths and weaknesses of this model. Finally, this article proposes a series of improvement suggestions to help Ford EVOS better adapt to market demand and improve sales performance. When consumers choose a mid-size SUV, they need to carefully consider the appearance, performance, ** and other factors of the model to find the ideal vehicle that best meets their personal needs. It is expected that Ford EVOS will be able to better meet consumer expectations and win more market share in future improvements.