Chinese companies want to boycott joint ventures.
In recent years, the entire smartphone industry has blown a "wind of imaging", and various big brands are teaming up with Leica, Hasselblad, Zeiss and other famous digital camera manufacturers to improve their imaging capabilities. However, there are also many domestic mobile phone brands that once the cooperation agreement expires, they will not continue to cooperate, that is, they want to "kick away" their partners and rely on their own capabilities to develop. Many believe that this behavior is an imitation of Huawei by Chinese companies. In fact, Huawei has embarked on its own path, from the very beginning of its own path, whether it is in the operating system, or in the chip, Huawei is trying to do its own thing, which also makes other Chinese companies, have to follow Huawei, take their own path. Although this is just a joke in the industry, the reviews of foreign ** are different. Many people say that this is "crossing the river and demolishing the bridge". In fact, many domestic brands are through the alliance to enhance their influence in the world, take Leica and Hasselblad as an example, they are relying on this to have an advantage in the world. Now that their position is solid, they decided to develop their own products instead of relying on co-vendors. In a sense, they just crossed the river and demolished the bridge.
However, from my point of view, I don't quite agree with that. I'm more inclined to do so, it's the general trend. Nowadays, with the advantage of mobile **, as long as it focuses on the mobile ** field, it can reach the top sooner or later. Huawei's comprehensive strength is still very strong, especially the Kirin and Hongmeng operating systems, which makes it walk in front of all domestic brands. But whether it is in the system or in the self-developed chip, domestic mobile phones are insurmountable. They have to get a bigger advantage on the ** system. Compared with the development of chips, the threshold for imaging technology is much lower. Therefore, if you want to occupy a place in the competition, you must have your own products. It's not about crossing the river and demolishing the bridge, it's just that each has its own business strategy.
In addition, the United States has also been bothering them with mobile **, including their joint agreement with a well-known ** company. Huawei's previous partnership with Lysa has ended, and there is widespread speculation that the U.S. ban on the company is over. Whether it's true or not, it leaves a psychological shadow on him. If other domestic mobile phones also encounter the same problem, they may not have the strength of Huawei to resist. Therefore, at the appropriate time, it is also a great benefit for domestic enterprises to remove the burden of joint development.
Third, the co-produced ** is actually not cheap. Take Huawei, for example, the Lycra lenses it used before were not from Leica, but from Leica. But even then, the cost is high. Domestic brands may not be able to pay for the current weak smartphone market for a long time. Especially in the current situation where the production and operation management expenses of enterprises are becoming increasingly prominent, it is obviously impractical to spend the most advanced equipment from the hands of the first businessman. What do you think? Feel free to comment, like, and share!
Foreword: Independent and joint research.
In recent years, it has been a good direction for the development of images. Many brands have teamed up with internationally renowned imaging companies such as Leica, Hasselblad, Zeiss, etc., to achieve excellent mobile** image results. But now, some domestic mobile manufacturers want to change the way of cooperation in the past and start their own development. This behavior has sparked various interpretations and debates externally. Is this crossing the river and demolishing the bridge, or is it forced by the situation? This paper intends to analyze and discuss this issue from different perspectives.
d.Potentials and challenges of national research and development.
In the current smartphone market, relying on its own resources for product development has become a major strategy. Take Huawei as an example, with its self-developed Kirin, Hongmeng and other products, it has achieved good results in the world. In terms of imaging, Huawei has always adhered to its own technological innovation, so that everyone can have a better photo experience. However, China's independent research and development has also encountered certain difficulties. First of all, enterprises in a weak position in the industry, to carry out independent development, not only to consume huge financial and material resources, but also to have a certain amount of experience and technical strength. Secondly, domestic brands must come up with brands that are not inferior to or better than brands in order to capture customers' attention and motivate them to be willing to buy. This is a huge challenge for manufacturers. Therefore, if you want to rely on your own development to improve the imaging ability, you must be up to the spirit of 12 points and make a long-term plan.
Pros and cons of partnerships.
Joining forces with famous film and television companies is a very effective marketing strategy. Through the alliance with brands such as Leica and Hasselblad, major mobile phone manufacturers can leverage their popularity and technological advantages to enhance their competitiveness and win good market evaluation. At the same time, it can also increase the sales volume and market share of the product. But at the same time, it has its limitations. First of all, such a partnership will generate huge investments, such as patent licensing fees, trademark royalties, etc., which are beyond the reach of start-ups or companies with low market share. Secondly, the result of joint development is not just an enterprise, its development is also constrained by the maintenance and decisions of partners. Therefore, there are some uncertainties in the company's long-term development strategy.
Crossing the river and demolishing the bridge, or is this the trend of the future?
Although some people feel that Chinese enterprises "cross the river and tear down bridges" and replace "joint" with "self-development", this is an inevitable choice from the perspective of the overall development trend. First of all, through independent development, enterprises can have more independent capabilities and have more core technologies, so as to improve the brand influence and market competitiveness of enterprises. Secondly, a series of events such as the ban in the United States and the expiration of the agreement with the ** giant cannot ignore the impact on domestic mobile phone manufacturers. Therefore, in order to circumvent the constraints of the external environment, China's manufacturing enterprises have adopted more of their own product development methods to ensure the competitive advantage of products in the market. From the perspective of long-term development, independent research and development can bring greater business opportunities and greater benefits to enterprises.
To sum up, instead of crossing the river and demolishing the bridge, it is better to simply abandon the alliance and make the best products by yourself, which is the general trend. Independent research and development can enable enterprises to obtain greater market competitiveness and development opportunities. However, it is important to know that independent development is not an easy task, and enterprises must do sufficient preliminary work, and it takes a lot of time and energy. In the end, it is only possible to gain market recognition only under the best conditions.