Brief introduction: Mobile Internet, the achievement of the best power.
In recent years, the entire smartphone industry has blown a "wind of images", and various manufacturers are competing for the ability of mobile phones to take pictures. Among them, cooperation with world-famous film and television companies is recognized by everyone as the way to break through, such as Leica, Hasselblad, Zeiss and so on. Many mobile phone brands have achieved excellent image results through the combination of them. However, the current trend is that domestic camera companies intend to develop their own cameras, and when the cooperation period is over, they will not continue to cooperate, hoping to "kick them away" and rely on their own strength. In this regard, some netizens commented that Chinese companies are already imitating Huawei's strategy. Huawei has gone far in terms of excellence from the beginning, and now it has focused on its own products, whether it is the operating system or the chip, so many Chinese companies are imitating Huawei's approach and embarking on an independent development path. To the people in the company, such a move may just be a joke. There is another point of view abroad, and many people regard it as "crossing the river and demolishing the bridge". It can be said that the excellent performance of domestic movies in terms of ** is essentially made by relying on a game. For example, Leica, Hasselblad and other brands are a very competitive mobile **. But now, they all have stood their ground and decided to make their own products and abandon those partners. From this point of view, it can be said that the bridge was demolished across the river.
Expansion: In order to enhance their competitiveness, domestic mobile phone manufacturers have chosen to develop their own imaging systems, rather than relying on joint development. This decision depends on the current market trend and Huawei's success or failure. Huawei is undoubtedly a leader in the mobile field, and if Huawei focuses on the mobile field, it will one day be able to climb to the top. After all, Huawei's comprehensive strength is not worse than other companies, with its own Kirin chip, coupled with the Hongmeng system, its technical advantages have made many domestic mobile phone manufacturers out of reach. However, in order to break the defects of domestic mobile phones in terms of operating systems and chips, domestic mobile phone manufacturers must continue to work hard. Image processing technology, on the other hand, is much easier than developing chips yourself. Therefore, if you want to gain a firm foothold in China, you must have your own products. Therefore, this is not a "crossing the river and tearing down the bridge", and the major companies have their own business strategies.
Behind the scenes: U.S. export controls and cost pressures.
Secondly, the haze of copyright prohibition in the United States has been haunting the co-producers, including the cooperation with the famous ** company. Previously, the partnership between Huawei and Lysa had ended, and it was widely speculated that this was due to the US ban on the company. Whatever the truth may be, it's clouded. If other domestic mobile phones encounter the same thing, I am afraid that there will not be such a powerful force as Huawei to resist. Therefore, at the right time, domestic enterprises can unload the burden of common brands. In addition, it is important to note that the cost of co-production is not cheap. Take Huawei as an example, the previous Lycra was not provided by Lycra, but had a deep involvement. Even so, the price is not small. In the current sluggish smartphone market, it may be difficult for domestic mobile** to withstand such high expenses for a long time. Especially when the entire industry is considering the cost, it is unlikely to use the products of other ** manufacturers. So, they made their own decisions naturally.
Expansion: In addition to the negative impact of the United States on partnerships, another important factor is the pressure on costs. The cost of moving** is an issue that cannot be ignored. Take Huawei, for example, although Leica did not provide lenses to this partner, but only intervened more deeply, but it still had to pay a lot of money. In the current sluggish smart phone market, domestic brands may not be able to withstand such a high **. Especially now, as companies pay more and more attention to cost control, it is obviously not worth it to pay a high price for using other people's products. Therefore, for them, developing their own products has become an inevitable choice.
Benefits of self-research and development: improved competitiveness and market outlook.
The advantages of developing an in-house imaging system are obvious. First of all, strengthen the market competitiveness of domestic mobile. Compared to joint development, independent development represents greater control and can be customized, optimized, and adjusted to better meet the user's requirements. In addition, through its own development, it can also improve the brand awareness of the enterprise and bring consumers a better visual experience, so as to gain a firm foothold in the industry. Secondly, conducting localization research will help expand my country's brand to the world. With the continuous improvement of domestic mobile phone products and the continuous improvement of quality, domestic mobile phones will gradually get rid of the technical support for foreign brands in the world, so as to gain a larger market share. Fifth, it has a certain role in promoting the development of domestic mobile phone brands. Through the continuous improvement of its own development capabilities, the brand can better respond to market changes and innovate products and services, so that it can better meet the needs of customers, get out of the dependence on the alliance, and achieve the purpose of sustainable development.
Extensions: Develop your own ** system with many advantages. First of all, strengthen the market competitiveness of domestic mobile. Unlike joint development, independent development means that a brand has more control over all aspects of the entire imaging equipment, which can be customized, optimized, and adjusted according to the needs of the user. Through their own development, major manufacturers can create unique characteristics to bring users a better photographic experience. In addition, through its own product development, it can improve the brand awareness of the enterprise and enhance the competitiveness of the enterprise. Secondly, conducting localization research will help expand my country's brand to the world. With the continuous improvement of domestic mobile phone products and the continuous improvement of quality, domestic mobile phones will gradually get rid of the technical support for foreign brands in the world, so as to gain a larger market share. Fourth, the independent research and development of products can help enterprises better improve the future of products. By continuously improving its independent research and development capabilities, the company can better respond to the development of the market and provide customers with more innovative products and services. Only by getting rid of the dependence on the alliance can we achieve lasting development and win a greater competitive advantage in the future.
In general, domestic mobile phone manufacturers choose to develop their own first-class equipment, rather than doing it with other companies, which seems to be an act of crossing the river and demolishing bridges, but this is also to meet their own development needs. At the same time, in the face of sanctions from the United States and the double pressure of production costs, it is also a logical option to withdraw from joint production. Through the implementation of product development, we can improve the competitiveness of the enterprise, improve the brand image of the enterprise, and thus improve the competitiveness of the enterprise in the world. Consolidating market position and achieving sustainable development has been a major direction pursued by enterprises. Therefore, such a choice not only conforms to the general trend, but also helps enterprises to occupy a favorable position in the competition.