Apple launched sky-high mobile phone cases, each priced at 498 yuan, causing netizens to complain!
All products with the Apple logo,** will be doubled several times, such as an ordinary mobile phone charging head, Apple will cost more than 100 yuan, and the third party only needs 30 yuan to 30 yuan, and the same is true for accessories such as data cables.
However, Apple's ** is not only this, the most expensive is the mobile phone shell, the general mobile phone shell, dozens of dollars can be bought on the market, but Apple's mobile phone shell is more than ten times more expensive.
As the Chinese New Year approaches, Apple China has also launched 15 iPhone cases for the Year of the Dragon to welcome the arrival of the Year of the Dragon.
According to Apple's official website, the protective case of the iPhone 15 series was drawn by the well-known illustrator Li Yulong himself. The pattern is based on the theme of peony fireworks, with undulating lines and bright colors, which vividly expresses the heroic spirit of the dragon and has the meaning of festivity.
The case features MagSafe magnets, which are compatible with chargers, stands, and accessories for the MagSafe Magnetic Ecosystem, and are drop-tested, are 3 times stronger than the Beauty's standards, are made from 50% renewable materials, and come with a limited lifetime warranty.
As you can see from the **, there is a big red four-armed dragon on the shell of this mobile phone, which looks very easy to identify, but except for the obvious dragon element, the shell of this mobile phone is no different from any mobile phone on the market.
Take this time as an example, the price of Apple's mobile phone is also very outrageous, 498 yuan a piece, this time it can be said"Sky-high prices", netizens scolded it true.
After some netizens saw this, they said that Apple had changed the collection of IQ tax, and some people said that they were waiting for Pinduoduo 99. Free shipping. In short, with such an expensive shell, few people will definitely buy it.
Since Apple began to cut prices sharply, and Apple rarely lowered the ** of the iPhone 15 series by 500 yuan some time ago, Apple launched such a large mobile phone shell, which is undoubtedly shrinking pores.
On third-party e-commerce platforms, the iPhone 15 has fallen from the initial 5000 yuan to below 5000 yuan, and the price reduction of each version has exceeded 1000 yuan, and the cheapest platform has even reached 4598 yuan.
Despite this, the price of **iPhone is still 1400 yuan lower than the official price, and some models even reach a discount of 2000 yuan, which is not available in Apple mobile phones in the past.
The reason for the unprecedented price reduction of the iPhone 15 is that its predecessor, the iPhone 14 series, is far inferior to its predecessor.
Although Apple became the largest handheld device manufacturer in China in the fourth quarter of 2023 after the release of the iPhone 15, sales still fell significantly.
According to authoritative sources, in the fourth quarter of last year, the number of activations of Apple mobile phones reached 1501160,000, down 106%, which indicates that the overall performance of the iPhone 15 is not as good as the previous generation.
The year-on-year decline in iPhone 15 sales is entirely due to the rise of high-end phones in China, as well as the recognition of high-end phones launched by Huawei and Xiaomi, which ultimately led to a decline in Apple's share of the high-end market.
The decline in mobile phone sales in China will have a direct impact on Apple's profits, and Apple is also trying to use it"Sky-high prices"The shell makes up for the loss.
However, Apple has ignored one thing, that is, domestic consumers have become more and more rational in the purchase of Apple products, and consumers have begun to pay attention to product innovation while appreciating the brand tonality, but Apple's this time it is the opposite.
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