The Year of the Rabbit is on the last day, and on the occasion of the Year of the Dragon, I would like to wish you all a Happy New Year!
In order to allow catering entrepreneurs and enterprises to master the hardcore knowledge of catering, we have selected the most popular and most valuable dry content of catering O2O in 2023, and hope to share it with everyone in front of the screen.
When you want to review the excitement of 2023, don't forget to turn to this table of contents. In the new year, we will continue to update more catering dry goods to provide you with more valuable industry information. Stay tuned for O2O!
Financing IPO
Affected by the "red and yellow light incident", the investment and financing of the entire catering track continued to cool down, especially the suspension of the listing of the catering consumption industry in the mainland, and there was no listing event in the catering industry throughout the year.
In 2023, there will be 84 financing events in the catering industry, including 62 catering chains and 22 first-chain and service providers.
1. Two rounds of financing a year for small vegetable gardens; The old lady's uncle was rerouted to the Beijing Stock Exchange for listing.
2. Tustin is financing again! Nearly 7,000 stores are valued at 7 billion!
3. Hetian Water Shop obtained strategic financing with a valuation of 6600 million yuan.
4. Niu Daji's 82 million financing; Bixing Coffee has tens of millions of financing.
5. Snacks are very busy and get 10500 million new financing, the second half of mass selling snacks is coming?
6. Shanghai aunt received a new round of financing; Tea Baidao, M stand hundreds of millions of yuan in financing.
7. Sharon Forrest Gump Burger received financing from Naixue; The owner of the small coffee received nearly 100 million yuan in financing. 8. Domino's China was listed; Four Leaf Coffee, Limburgburg, Hi Can Coffee, etc
9. Highway stores received tens of millions of financing; Aigulu received tens of millions of financing.
10. Juewei invested in auspicious wontons; Ziyan invests in Beijing crispy roast duck.
From a stall skewer to a thousand-store chain, he also has to vote for "Zhang Yiming" in the catering industry
Go overseas to join
The key words for the catering industry in 2023 are, without a doubtGo to sea and join。Yes, in the extremely "involution" of China's catering industry, the breaking point lies in these two key points.
The domestic catering market is fiercely "involuted", and many catering companies are trying to explore overseas markets and seek a new growth curve.
In addition to franchise brands, in 2023, more and more "direct-sale" restaurants will open up their franchises, trying to make their stores light and develop rapidly.
1. Depth |3 trillion market, 4 models and 4 opportunities for catering to go overseas!
2. See the opportunities and challenges of chain restaurants going overseas through brands such as Haidilao, Putian, and Happy Lamb.
3. Nearly 3 trillion consumer market, overseas catering enterprises are fragrant! Reveal the successful path of restaurant companies to go overseas!
4. Heytea landed in London, and the new tea drink opened up the second battlefield to the sea.
5. Luckin goes to Singapore, which is more expensive than Starbucks.
6. Break through the involution, and the Internet celebrity catering "**Hong Kong."
7. More than 60 million people in half a year, the tide of Hong Kong people's "countercurrent" is coming! Entering Hong Kong's new outlet?
8. With more than 100 stores around the world, this successful hot pot brand is being sought after by foreigners!
9. Insight of Chinese enterprises going overseas丨From exploration, accumulation to comprehensive competition.
10. Taier is finally open to joining! Jiumaojiu also wants to enter the sour soup hot pot.
11. The brand has been open to franchising! Why are the "direct-sale" restaurants opening up to join?
12. Official announcement! Nayuki's tea enters the "franchise camp"...
13. Catering joining, is it Jianghu or leek field?
14. Quick recruitment**, Xijiade and many other brands have been recruited, and the anti-fraud guide is coming!
15. These new trends in catering franchises recently are worth noting!
16. "Joining" is not a life-saving straw, and direct sales to franchise should be at the "peak moment".
17. Understand the 30,000+ store Mixue Bingcheng: What are the core barriers above the low-price franchise?
10,000 store chain
With the further expansion of the scale of China's catering market, chain restaurants have made great strides into the era of "Thousand Stores Club", and even began to run into the era of 10,000 stores.
According to statistics, there are 7 domestic catering brands that have entered the 10,000-store club, including Luckin Coffee, which has more than 10,000 stores, and Michelle Bingcheng, Wallace and Zhengxin Chicken Chop, which have more than 20,000 stores50,000+ delicious duck necks and KFC and pot rings that have just crossed the threshold of 10,000 stores.
1. Catering ushered in the "era of 10,000 stores", what is the business password from 1 to 10,000?
2. The era of Xinwandian: chickens and ducks are a thing of the past, and tea and coffee are the future.
3. Standardization, retail, and small stores, will Chinese-style affordable sushi become the next category of 10,000 stores?
4. With the return of "disappeared capital", how can brands deal with the anxiety of 10,000 stores? 5. Following Luckin, foreign fast food KFC will also enter 10,000 stores!
6. Wei Zhe: Running out of the 10,000-store model, we have insight into these changes.
Model, five most models, ten thousand store rule.
8. Chicken steak, duck neck, milk tea, coffee, why can these categories become a chain of 10,000 stores?
9. China's first Wandian coffee brand was born, and its name is Luckin. 10. Nova wants to break 30,000 stores in 2030, and Cudi plans to break 10,000 stores in 3 years, who will be the next 10,000-store coffee brand?
11. Why does this catering brand become a god in the Chinese fast food industry without joining but opens 20,000+ stores?
13. After the annual revenue of this coffee brand has reached 10 billion, it plans to open 10,000 stores this year.
14. Understand the 30,000+ store Mixue Bingcheng: What are the core barriers to low-price joining? In order to welcome the "era of 10,000 stores", on March 28, catering O2O was held in WuhanChina 10,000 Store Chain SummitAt that time, China's 10,000 store brands will gather in Wuhan, the underlying logic of the 10,000 store chain? Which categories have 10,000 store genes? How to build the best chain and organizational power of Wandian?
Head parsing
Chunjiang plumbing duck prophet, catering entrepreneurs go into the water to swim to know the industry is warm and cold, from the successful to learn success, not to take a detour is a shortcut.
Top 100 Restaurants, Head Brand, Segment Boss, ** Champion. Their every move is worth analyzing.
Go to sea, cost-effective, community catering, direct sales to franchise, satellite stores. Leading companies are researching and exploring these variables and elements in advance, hoping to give more inspiration and tips to diners.
1. Revenue exceeds 6.2 billion yuan! Xibei announced the 2024 strategy: going to sea and entering the sinking.
2. The Chinese food industry hides the big guy's small vegetable garden, secretly makes a fortune, and secretly goes public.
3. Behind Haidilao's "subject three": how to make employees self-activate? 4. Master Bao's secret, at a glance.
5. How do Luckin, Cudi, Tustin, and Tianlala hit the sinking market?
6. How do Haidilao, Fat Donglai, and Starbucks build employee value and customer value? 7. Horror! Single-day revenue of 320,000! Domino's Pizza sets a new global record!
8. From the quality-price ratio to the heart-price ratio! Reveal the core password of Tanyu through the 10-year cycle.
9, the overlord tea girl, touching the tea and crossing the river.
With 1,000 stores opened every year, Chinese fast food ran out of a Northeast McDonald's?
The annual revenue has increased by more than 4 times, how did Putian do it?
The sister and brother of the family potato flour suspended the franchise and transformed"Casual fast food", meaning Chinese-style McDonald's?
13. Big stores hit brands, and small takeaway stores do sales! Farming Ji big store + takeaway small shop model, do you want to follow?
The word is fully revealed|Brand upgrade in Tustin, Hamburg, China.
15. Following Yuanyang Coffee, a new brand of lemon tea "Gude Mo Lemon" was launched, and the tea was frequently behind the sub-brand!
16. The rebirth of Helens: a new model with a new high net profit margin and a more extreme one.
17, grandmother's Wu Guoping: It's okay to slow down, catering people have to return to their normal heart!
The annual revenue of the store is 1.5 billion, and the daily turnover is 5 times that of its peers! The secret of the success of Nancheng Xiang, the king of efficiency?
19. The 360 business model of "1 big + n small" of one store and seven shops analyzes the successful logic of Ziguang Park!
20. Anchoring the "sense of relaxation", * young people, Cai Lan dim sum will upgrade the store againThe marketing case
Cross-border co-branding, digital intelligence, private domain membership, emotional value, content marketing. Full-time, all-channel, and full-scene are still the key words for development. Whoever masters these ways first will get the dividends of development. Because of the change of new technologies, new channels, new **, and new groups of people, a batch of new brands and drinks will be born in a joint review: fendi Moutai is difficult to copy, and the cute system is regrettable 2, case |Dismantle the operation strategy of Tims Coffee's 20 million private domain members.
Three major opportunities for private domain: operating repeat customers, private domain + live broadcast, and reducing costs.
4. The broken store Feiha used the livehouse live broadcast to fill the atmosphere of the dinner, and the sales exceeded 16 million.
5. The ultimate debate: product or marketing, which is more important?
6. What is the "new five senses" brand sought after by young people? Innovative dining experiences, look at these examples.
7. In the "post-live broadcast era", big-name restaurants have opened a new "battlefield".
8. Emotional value, the marketing password behind the food and beverage industry! 9. Marketing dry goods|The brand's offense, defense and defense, retreat.
10. Brand dry goods |7 Branding and Marketing Advice for Managers!
11. Play well with the brand's real IP and make marketing grounded and popular.
12. 4 marketing rules to improve the customer flow and high repurchase rate of catering stores.
Step by step, dismantle how brands can do a good job in Xiaohongshu content marketing.
What should brands do in IP marketing?
15. How to break the cycle of "marketing self-esteem"? 16. How can brands cultivate emotional value: the empathy of unique style and Gen Z dialogue?
New trends, new models
With the increasing diversification of consumption scenarios and product categories, new catering models are becoming more and more popular among consumers and catering brands.
At present, the catering industry has entered a more open, ecological and integrated development stage, and has shown some important trends:
1. Hunan cuisine has entered the era of beef! Why is the "Freshly Fried Yellow Beef King" so popular in Beijing, Shanghai, Guangzhou and Shenzhen? 2. **Quantity 2500 million, a growth rate of 50% in 10 months, this local cuisine is quietly soaring!
3. A car kitchen earns 300,000 yuan a year! Township banquet into a new outlet for prefabricated dishes to "go to the countryside"?
4. The big changes in new tea drinks: here are 5 new trends.
5. The new Chinese-style wind has blown to the sugar water shop, and someone earns 30,000 yuan a month?
6. The catering in the vegetable market is popular, and the consumption is downgraded?
7. The amount of ** exceeds 2 billion, and the Internet celebrity roast duck "attacked" the north and the deep!
8, the former richest man in Hubei, with 199 yuan stirred up the 100 billion soda market.
The annual caterer switched to prefabricated dishes, and sold 50 million in the first year!
10. I can't bear it! The tea and coffee brand has begun to operate "volume" for 24 hours! It's really hard to be a restaurant person.
11. The rise of new Chinese sushi! Fat sausages, stir-fried pork, and hairy belly sushi go.
12. Chinese-style burgers are breaking the "eternal existence of the wheat door".
13, the bigwigs have bowed down to enter the game, and the beef hot pot is okay again?
14. When experience becomes the standard for catering, will immersive "cultural and food tourism" become a new trend?
15. Is the community canteen at the end of the catering "** war"?
16. The amount of ** exceeds 20 billion! "Lustful" dopamine is on fire, and well-known catering brands are chasing!
17. In the next three years, it will be a new category that can undertake the trend of cost performance.
Shop n files into the wind! Catering + stalls = open hanging?
Deep dry goods
What is First Principles in the F&B Industry? Is there a scene or a product first? There are only two types of companies that will survive in the future? Why do you insist on long-termism under involution? Every day is busy, and there is little time to calm down and analyze the industry and enterprises in depth, and find their own evolutionary direction and development path. 1. Yu Donglai: There are no truly healthy entrepreneurs in China, and there are more heroic enterprises.
2. Song Zhiping: What is the ultimate goal of running a business? What are the signs of success?
3. Welcome to The Fourth Age of Consumption: From Economics to Psychology.
4. The biggest internal friction of an enterprise is the wrong operation and management.
5. Product involution! How do I find competitive slots?
6. What value can your brand provide to customers?
7. Write "low price" into the strategy, and the era of "high-end cost performance" of the brand is coming?
8. Product vs marketing, which is more important? After Changsha catering research, we found the answer!
9. Peter Drucker: Strategy is not about planning "what to do in the future", but what not to do!
10. How can the company survive in the era of great change?
11. The big win is in strategy, and the 12 principles of business war will help you win the final victory.
12. Revealed: The growth code boiled out of super explosive products.
13. Brand dry goods |7 Branding and Marketing Advice for Managers!
14, commemoration of Kazuo Inamori: It's useless to complain, just do it!
15. Pyramid thinking: 6 models to improve the mind.
16. The severity of the current economic environment may be beyond our imagination.
17. Deep dry goods|The correct orientation and extreme thinking under the food frenzy.
18. Dry goods|What elements should be included in a complete door?
Data Reporting
Data hides the truth, and it analyzes the development status of the catering industry in an all-round way from the data, and judges the future trend to facilitate scientific decision-making.
We have selected some industry reports for 2023, and we hope to help you with the situation in 2024!
1. Report on the panoramic development of China's catering industry Report on the development of China's institutional catering industry: 184 trillion scale, 4 major challenges and 10 major trends 3, local cuisine in the past 5 years: from being neglected to returning to the C position, 5 types of local cuisine stores have exceeded 100,000.
4. Contemporary health report: "post-00" has the most health troubles, and the rise of Chinese health care trend 5. Special report on the catering chain: channel reform and exploration of new opportunities in expansion.
6. The market size reaches 150 billion yuan! "2023 New Tea Drink Research Report" is here!
7. Standardization, de-cooking, and intelligence. The 2023 intelligent development report of catering equipment is released!
8. Tea drinkers must see|In February 2023, a new survey report on new tea drinks will increase by 254% for 100 million people traveling and dine-in!The "Double Festival" consumption data was released.
Beijing Catering Report: Fast food and tea have the upper hand, and the number of stores breaking through the three-meal period has increased year by year.
Analysis report of the top 100 restaurants in Guangdong.
Finally, on the occasion of the Year of the Dragon, I wish you all dinner friends:龙行龘龘 (dá), 前程朤朤 (lǎng), 生活 (yè), career 燚燚 (yì)!