Is Apple losing its market leadership in China? When the data comes out, Cook may smile bitterly!
Thanks to the powerful A-series chips and the smooth iOS system, the iPhone quickly became popular all over the world as soon as it came out. In the domestic market, it seems that only Huawei can compete with Apple. This is also the reason why Huawei has been suppressed by the United States, and it is widely believed that Apple is powerless to resist and cannot dominate the Chinese mobile phone market.
In fact, in the first year after Huawei was sanctioned, the iPhone 13 series products were almost sold out, and Apple not only easily gained hundreds of billions of yuan in revenue, but also soared its market share from 8% to 20%. In this context, Yu Chengdong reluctantly concluded that "Huawei has fallen and been eaten by Apple".
However, I don't know if it was inspired by this, and in the past two years, Apple has started on product design"Swing"Up, the upgrade of toothpaste once made many consumers complain, and there are frequent old routines such as canceling chargers and other accessories, for which Apple executives even said: If you are not used to it, you can change Android.
The most important point is that when Apple entered the Chinese market to make a big profit, Cook accelerated the transfer of the industrial chain to the Indian market, and in the process, one after the other"Abandoned"Dozens of Chinese companies, including Ou Feiguang. Many people have expressed their opposition to this kind of "unearned" behavior.
Objectively speaking, not only Huawei, other domestic mobile phone manufacturers have also worked hard in recent years, as the so-called "do not fight, do not grab", competitors like Xiaomi, OV, have to increase R&D investment, seize the share of the high-end mobile phone market.
The Huawei Mate60 series will be released at the end of August 2023, and with the Kirin chip and 5G technology, it will instantly push the domestic mobile phone market to a new height. At the same time, Xiaomi launched an epoch-making product - the Xiaomi 14 series of mobile phones, which overshadowed the Apple 15.
According to the statistics of major online platforms, the two new products of Huawei and Xiaomi have received 99% praise, compared to the iPhone 15 only received 95% praise. Coupled with the poor quality of the products, the brand reputation has plummeted, and the overall sales volume has dropped by about 20%.
In response, many foreign ** believe that Apple is gradually losing its dominant position in China's mobile phone market. Even many big cities in the United States are singing the praises of Apple, lowering expectations for Apple. So, will China's mobile phone brands be able to catch up and surpass Apple?
The answer is naturally no, some time ago, IDC and other authoritative institutions released the sales data of major brands in the smartphone market in 2023, it is estimated that everyone will be shocked, in 2023, Apple has performed very well, and its cumulative sales have surpassed Samsung, becoming the world's No. 1 mobile phone manufacturer.
Apple still maintains the largest sales volume and market share in the Chinese mobile phone market, and its reputation, brands such as Xiaomi OV have lagged behind. This also reflects a phenomenon that many people shout to support domestic mobile phones, but when it comes to the choice, they will still choose the iPhone.
Without a doubt, this is what Apple is looking forward to the most, and Cook is awakened with a smile on his face. You know, in recent years, Apple has been vigorously promoting the eastern transfer of the industrial chain, not only to save costs, but also to reduce the Chinese manufacturing industry in a certain day"Folded neck"when dependencies.
However, Apple clearly does not want China to become an important market for the iPhone, and it does not want to be hit by changes in the industrial chain. That's why Cook has repeatedly stressed that there is no substitute for the Chinese market. Now, that kind talk seems to have worked, and Apple has not only freed itself from China's manufacturing industry, but also saved the consumer market, killing two birds with one stone.
Moreover, from this number, we can see the gap between domestic mobile phone brands and iPhone. It is understandable that the Chinese want the rise of domestic brands, but blind publicity and touting are not advisable. Instead of "good, I'm good, everyone's good", it is better to focus more on research and development, only down-to-earth, focus on innovation, in order to let consumers take the initiative to keep up with the pace of the domestic camp.
Of course, the author also hopes that some people will abandon it"Worship the foreign"Don't always hold the idea that "the moon of foreign devils is rounder". In addition, many domestic mobile phone brands, in addition to their influence in the market is not much worse than Apple, in terms of appearance, configuration and experience, many domestic mobile phones have been at the forefront of the industry, and the cost performance is also quite good. Compared with domestic phones, Apple phones are superior. What are your thoughts?