Poster Design Logical reasoning will form a new system
Since the beginning of human culture, art has also come into being, in fact, art is earlier than culture, culture is ahead of art, this is very difficult to trace. The definition or origin of art, or the definition of beauty, is still very broad. For example, the welcome pine of Huangshan is beautiful! The mountains of Huashan are beautiful! The water of Taihu Lake is beautiful! Goshawk in the Mongolian steppe, beautiful! Crickets singing in the grass, beautiful! Camels in the Sahara Desert in Xinjiang, beautiful! Even the dancing and courtship wild donkeys on the beach next door in Qinghai are beautiful! There are also running ants jumping randomly under the microscope, which also looks powerful and beautiful! Beauty is the transmission of information, beauty comes from the beauty of the silhouette, the beauty of nature.
Therefore, what we can do is to use the existing natural beauty and past beauty to improve and create our works of art, even if the science and technology of high disciplines such as computer science and artificial intelligence science also need to make the original basic data and research direction from the display and body logic that has been formed by nature, and it needs to conform to the natural beauty of this ghostly workmanship. There is an indisputable fact that the beauty of art is for the most part independent of scientific calculations, and its beauty is with ideological logical reasoning, while pure scientific logical reasoning.
Most of the beauty can be recognized without the need for visual information to be judged. It agrees with the rule that natural selection naturally exists and the cultural beauty of the strong. Beauty has evolved through natural competition and optimization, so the understanding of beauty is mostly self-evident, and it seems to be the most appropriate annotation of beauty. Even because of the existence of beauty, some beauty has become accustomed to it, and some beauty has become destined to be beautiful.
The beauty of survival of the fittest is a gift from God. Those exquisite beauties are God's favor. And I say that the creation of artificial beauty that is produced by logical reasoning is the glory of life. Why? Posters were produced only after printing technology, and then flourished and were widely used after the popularization of computers. Or the poster is the initial experimental application of artificial intelligence, because the poster is the strongest combination of art, because the main elements of poster design are generally borrowed and used, it can be said to be a hybrid embryo, and then through logical reasoning to produce a visual sense before forming a design art product.
A good poster design always has to express a concept that goes beyond its own product design elements. I don't shy away from saying that a poster that can't make the audience stop and appreciate logical reasoning is not a poster in the real sense. It is an artistic design based on people's commercial activities, which needs to be more flexible and malleable.
In a given environment, science can use linearity that does not exist in reality to arrange and combine linear lines. Posters, on the other hand, usually use non-linear artistic calculations to prove the scientificity, rationality and inevitability of things with the existence of non-reality in a given environment. By excluding one or more hypothetical preconceived conditions, it uses the ideology of reality to calculate that non-linear conclusions exist and are reasonable from a scientific point of view.
In this way, the poster usually uses a non-logical logic and non-scientific science in economic life to logically reason about the necessity of commercial art to the scientific needs of people's economy and culture. Science can calculate beauty, and technology creates beauty, but because there are prerequisites to exclude, it cannot be used as a basis for measuring and judging artistic beauty. Because these beauties are "exaggerated beauties" that cannot be calculated by science, and even beauties that can be compounded by multiples.
You and I have to admit that the beauty of metaphysical consciousness has always been dominant in poster design, just as poster design has developed in the past 200 years until now, and in the process of commercial promotion, it still dominates, and it seems that it will never be able to shake it in a short period of time.
Poster design is the "graphic language" to convey information in business activities. Commercial activities are the part of human development history that needs science the most, and it has its own scientific structure and rules. Therefore, the poster is based on art on one side and science on the other. It should have its own set of logical reasoning, a complete learning application and recognition and even consideration assessment system that belongs to the poster design. Therefore, posters, as a commercial and economic living art, need to be combined scientifically and more naturally. This formulation is widely accepted within our team.
So? Since it is a new system and has cyclic fluidity, we need to identify it from different angles like a blind man touching an elephant, and finally summarize it according to the characteristics and characteristics of different angles to form a new system in our consciousness. When we need to design a poster for the "circular flow" of economic activities, we not only need to have a "communication track" implicit in the work, but also to express the "logical circular interaction", and finally to form a "circular flow out of a new system" with conscious behavior. Moreover, this new system also has to express its own characteristics and characteristics, just as the five elements of heaven and earth have their own virtues.
The five elements of poster design are product elements, graphics, text, colors, creative elements and main themes. With this awareness, we will make great strides forward when we take action. If any research and application has laid a certain foundation, its own development will enter a period of rapid development.
We used the five-line layout as the base structure for the poster design. A textual summary based on visual culture was made as a mantra for the mind:
1. The graphic beauty is strongly rendered and symmetrically balanced, with a sense of courage and balanced effect;
2. The text is quasi-concise, concise, and accurate; The idea is new and concise, and there is a clear main appeal;
3. The layout is clever and reasonable, and the board style is elegant, with a sense of harmony and visual impact;
4. The colors are strangely diverse and coordinated, and the surprising innovation has a surprising effect;
5. The idea is concise, concise and brilliant, full of charm and eye-catching creativity.
We always apply in poster design, those graphics that can be understood by visual perception, those words that can be understood by language, those that look harmonious and harmonious geometric scientific layout, those colors that can be transparent at a point, and those that can be used to make logical reasoning when you think about it. In the static two-dimensional plane, I want to express the dynamic three-dimensional or even four-dimensional or even five-dimensional effect.
We not only need more leapfrog thinking, but also have a rich foundation of theoretical logic to support us. If you want to fundamentally solve the problem that poster design is always unlikely. It is still necessary to answer from the mature human cognition, that is, the mind, or to reason from the non-logical logic, the correct expression of the correct thinking, the correct cognition, and the correct expression of the attitude of business science.
So? The question arises. In fact, it is always difficult for art and life to coincide, because there is a commercial activity between life and art. Therefore, it is difficult for life to become art, and art to become life. According to the different market demand, the poster can express the two parts of commercial activities, art and commercial life.
Commercial poster design accommodates a lot of dynamic visual non-linear existence that art design can't. It is the same as the rules of the market, it is an invisible hand one after another, and existence is a rule that cannot be understood. These incomprehensible rules require the use of logic and reasoning as a strategy. Commercial activities, artistic creation, real life, people are in one system after another, and what we need to do in our lives is to interpret the systems that we have not yet mastered one by one.
Philosophers agree that the main factors influencing the change of the system are ideas and rules, and most of the time ideas determine the direction of the rules. Poster design is subject to these rules, and reflects these rules everywhere in the design, and still affects the direction of these rules from time to moment. To achieve these functions, or based on the purpose of the poster's ideological output, it is always accompanied by the formation of a concept, or the creator and the viewer, as well as the designer Party A, all hope to establish a concept in the poster. Exporting ideas in poster design is also one of the reasons why we study posters are so enjoyable. Because being able to have an impact on a thing and a person requires logical reasoning, and being able to make a successful output is a feeling of glory.