**|Knowledge Economy
Recently, the editorial department of "Knowledge Economy" conducted the "2024 Survey on the Development Status of Chinese Distributors", with a total of 3,859 valid questionnaires, which comprehensively demonstrated the most authentic development status and voices of Chinese distributors.
With the rise of a series of emerging technologies such as the Internet, the channels for direct selling are gradually expanding, and various online channels have shown their unique advantages. This magazine conducted a survey on the ways of online customer expansion of distributors in 2023, and the results are as follows:
On the whole, WeChat Moments promotion and communication are still the main positions for online promotion (accounting for 8811%), the usage rate of other online channels is low, and the overall online customer expansion channel of direct sellers is relatively simple. Of course, the fact that the age structure of the distributors in the sample is on the high side may be the main reason for this situation. But it has to be said that in the Internet era, diversified online channels can undoubtedly attract more traffic. The wave of intelligence led by AI has hit, and a new round of technological change is quietly coming.
8811% of the respondents chose WeChat Moments to promote and communicate, as the most mainstream social platform at present, WeChat Moments is used with high frequency and proficiency, which is convenient for mining high-quality private domain traffic, so it is understandable for direct sellers to prefer it.
27.31% of respondents chose ** promotion, which is already the highest proportion of other channels besides WeChat, but less than one-third of the proportion is still not ideal. You must know that with the popularity of a series of short platforms such as Douyin, Kuaishou, and WeChat, almost all people are users of short platforms, and there is almost no threshold for short platforms. The potential of this approach is worth tapping.
25.55% of the respondents used the company's self-built network platform to expand customers online. In fact, this approach is a requirement for the company, which not only requires the company to have its own network platform, but also requires the company to have a considerable number of product users, and also requires the company to uniformly train direct sellers in the use of online tools. To a certain extent, this proportion also reflects the proportion of direct selling companies that build their own online platforms.
9.69% of the respondents chose live broadcast promotion or promotion on ** platforms such as bringing goods and Xiaohongshu. These two online channels have higher requirements for users and higher barriers to entry than the previous ones. For example, live broadcast requires a certain degree of oral broadcasting ability and field control ability, mastering the rhythm of live broadcast and the ability to push goods; Platforms such as Xiaohongshu require strong writing skills and network sense. And that's not something that can be done easily.
How many ways have you mastered to reach customers online? Welcome to leave a message to discuss.
During the Spring Festival, "Knowledge Economy" also wishes everyone to master more online customer expansion skills and ways in the new year!