On February 28, a well-known foreign reporter broke the news that Apple suddenly canceled the electric car project that had been insisted on for 10 years, causing an uproar.
There are other things that are also puzzling to many. For example, the attitude of German cars towards electrification in the past two years can be said to have changed in an instant.
Mercedes-Benz is one of the first automakers in the world to announce that it will completely stop selling gasoline-powered vehicles by 2030. At that time, the whole network was boiling, and countless short ** viewers and many car critics cheered, and everyone shouted the end of the era of fuel vehicles. However, just over two years later, Mercedes-Benz announced last week that it had withdrawn its commitment to fully switch to electric vehicles by 2030 and refocused on gasoline and hybrid vehicles.
Audi also announced to the world in the summer of 2021 that it would stop selling all combustion engine vehicles after the end of 2026 and switch to full electric. However, only 2 years and 6 months later, Audi couldn't help but announce in the last month of 2023 that it would continue to sell gasoline and hybrid models.
There must be a demon when something goes wrong, and the real X behind it may not be so simple.
First of all, the first reason is that foreign fuel vehicle brands have tried to test the electrification, which have been losing money in the past two years.
Apple spent 10 years throwing billions of dollars, and in the end it got nothing, and almost all foreign brands and joint venture brands tried to convert oil to electricity ended up losing money. For example, Ford's 2023 financial report shows that Ford's annual revenue is $176.2 billion, a year-on-year increase of 11%, and its net profit is 43$300 million. But the electric vehicle business lost $4.7 billion.
Although Mercedes-Benz did not announce the revenue of electric vehicles, it is speculated that it will definitely lose money based on sales data. In fact, there are currently only three companies in the world that make money from electric vehicles, and they are Tesla, BYD, and Li Auto.
The second reason is that Europe is starting to pull the calf about pre-agreed environmental measures.
The UK has postponed its plan to ban internal combustion engines by 5 years in 2030 to 2035, and the EU has not explicitly mentioned the ban on internal combustion engines in the 2035 ban on carbon dioxide emission vehicles, which gives the old fuel vehicle companies more room for imagination.
The third reason is the rise of domestic automobiles, new energy vehicles are China's era, and foreign companies have no sense of existence. China's new energy vehicle companies, represented by BYD, are occupying most of the electric vehicle market with unprecedented technical strength, making traditional fuel vehicle brands such as Europe, America, Japan and South Korea lose their advantages in the new track, and there is no hope of winning in the short term.
BYD's "electricity is lower than oil" is actually "electric leather oil life" behind it. With the BYD Qin plus Glory Edition, the first shot of this year's ** battle was fired, and then the Hantang Glory Edition 16 was sacrificed980,000 starts, let fuel vehicles break the defense again! Other car companies have also followed suit, leaving less and less room for the survival of joint venture cars.
Take the BYD Han Glory Edition as an example,** fell below 170,000, what is the configuration?
First of all, the whole series is equipped with a safe and ultra-strong blade battery as standard, which has passed the rigorous needle puncture test to ensure that it is anti-extrusion, high temperature resistance, anti-overcharge and other characteristics. BYD's unique DM-i super hybrid technology, combined with the Snapcloud-plug-in hybrid dedicated turbocharged 1The 5Ti high-efficiency engine, EHS electric hybrid system and blade battery bring a fast, economical, quiet, smooth and green driving experience.
Zero hundred acceleration 79s, the power is comparable to 2The 0T engine can be oiled or electric, with a comprehensive range of up to 1260km. 6nm 5G flagship chips, 3D car control, millions of ecosystems, full-scene digital keys, intelligent language, split-screen parallel windows, etc.
The high-end DM-P God of War version is a "electric-based" four-wheel drive hybrid architecture, and the core components adopt a plug-in hybrid dedicated 1The 5Ti high-efficiency engine has fully upgraded the EHS electric hybrid system, with a maximum engine power of 102kW and a maximum power of 426kW for the vehicle7 seconds.
How can joint venture cars at the same price be compared?
In desperation, now the United States is repeating its old tricks, and on February 29, under the pretext of ***, it announced that it would launch an investigation into China-made connected cars.
So comrades, all kinds of facts and signs prove that the power of domestic cars is really not blown out, please don't continue to enslave your brain by others. In the past, our engines were not as good as others, but now even if they are not as good as the engine, the intelligent configuration of domestic cars, the appearance and interior decoration and the ultra-high cost performance have also thrown off the traditional fuel vehicles for an era, the data is here, what can you do if you don't believe it?
Pay attention to the strategic planning gunner said the market, increase knowledge and listen to insightful views, and the old irons will meet again!