In the face of the new outlet of digital transformation, many shopping malls have launched a new interactive consumption scenario of "digital human" + "consumption", through digital human intelligent customer service, intelligent recommendation, intelligent marketing and other service methods, shopping malls provide consumers with personalized consumption services, such as intelligent customer service can provide accurate recommendation services according to consumers' preferences and habits, and intelligent marketing can provide consumers with more effective information and improve conversion rate.
The emergence of digital humans has not only changed the shopping mode of consumers, but also changed the interaction mode of shopping malls. In the past, consumers were often one-way recipients, and shopping malls were passive providers. However, the emergence of digital humans has reshaped the interaction model between consumers and shopping malls.
For example, the monster digital human can be combined with OLED screen, LCD screen or holographic projection to achieve digital human interaction, which can establish direct communication between shopping malls and consumers, strengthen the interaction between consumers and shopping malls, help consumers discover discounts and new products, improve consumers' shopping experience, and thus increase consumers' loyalty to shopping malls.
In the face of a wide variety of goods in shopping malls, there is no way to find the desired goods in time and accurately, and digital people can solve it on their behalf. For example, by combining the Monster Digital Holographic Interactive Warehouse, the digital human can interact with consumers by voice, and the Monster Digital Human can access AI partners and emotional interactive AI large language models and vertical industry application language models, which can understand consumers' intentions, provide customers with real-time product information and instructions, answer customers' questions, and even provide professional suggestions and recommendations. It can also help consumers navigate, quickly guide consumers to find toilets, and the products they need, so as to improve the shopping experience.
In addition, through the intelligent perception function, the monster digital human can perceive the user's form, gender, age and other information, create differentiated services for consumers of different ages, and provide consumers with personalized service experience.
In addition, as a digital employee, the digital human is equipped with an AI database, which can quickly learn the knowledge of any position, reduce labor costs for the shopping mall, help other employees and consumers quickly familiarize themselves with the information of the shopping mall, and improve the efficiency and quality of services.
The existence of digital human consumption scenarios has brought continuous and convenient shopping services to shopping malls and opened a new model of interactive marketing. In addition to shopping mall service positions, digital humans are also widely used in government affairs, hotels, hospitals and other industries, which can bring more innovation and breakthroughs to service scenarios in various industries.