The report shared today is: Mobile Ad Traffic Watch 2023***
Featured Report**: Industry Report Think Tank Summary: The report shows that in the past year, users in popular app categories such as instant messaging and mobile games have been spending more time in a single day, and the importance of social interaction and real-time content consumption has become increasingly prominent.
In 2023, there will be more than 600 million advertisements on the whole network, and the overall number of advertisements will show a fluctuating and stable trend. Especially since March last year, the advertising market has also shown signs of recovery, and advertisers are more optimistic about the market's expectations. Industries such as mobile games, integrated e-commerce, and social marriage and love will all maintain stable purchase growth in 2023. With the continuous development of artificial intelligence technology, various industries will also usher in new growth opportunities, injecting more vitality into the advertising market.
In terms of advertising forms, advertising is still the mainstream, with vertical advertising accounting for the highest proportion, followed by horizontal and creative. In terms of advertising duration, the advertising duration of 16 to 30 seconds and 31 to 45 seconds is still the mainstream, and the duration of social marriage and cultural entertainment advertising accounts for a higher proportion, showing obvious characteristics.
In terms of focus**, the user penetration rate of mobile apps continues to rise, and the coverage of leading enterprises has also stabilized. Through the analysis of user portraits, it can be found that there are differences in the age distribution of users on different platforms.
In terms of app promotion rankings, **, **, and social apps are the majority. In the sub-industry rankings, popular applications in the fields of finance, social networking, tools, reading, and e-commerce have their own characteristics, showing diversified market demand.
Excerpts from the report are set out below.