The report shared today is: 2024 Brand Marketing New Track: Playing with Emotional Value.
Featured Report**: Industry Report Think Tank Summary: Boosting consumption is a hot topic of the moment. With the gradual recovery of physical retail and online consumption scenarios, the market size continues to expand. However, in the environment of increasingly fierce market competition, the psychological changes of consumers have become the new focus of brand marketing. In the summer of 2023, the concept of dopamine is hot, which also reflects a new round of consumer psychological changes in the market. From apparel and beauty to home furnishing to food and beverage, industries are affected by this emotional trend to varying degrees.
The report shows that the apparel and footwear market has declined significantly, but the trend of high-end products is obvious, and dopamine wear has become a trendy hard currency. Bold color palettes entice consumers to follow suit, and emotional values begin to creep in. Brands can capture emotional resonance, engage consumers with emotional marketing strategies, and create an image with more personality and emotional expression.
The cosmetics market has recovered, domestic brands have risen rapidly, and young people have become the main force of makeup consumption. The dopamine makeup trend is on the rise, delivering bold and versatile claims of happiness. Some brands have taken advantage of the dopamine craze to launch multi-scene makeup to attract young consumers, allowing consumers to find an outlet for self-expression and emotional catharsis in makeup.
The online characteristics of home furnishing are obvious, and the share continues to increase. Home content that is close to life and shared daily is more popular with users. Products that can light up the home scene with the theme of dopamine and lead people's lifestyles make people feel happy and generate consumption desires. Brands need to capture the emotional needs of users and create home products that make people feel happy and comfortable.
With the increasing pace of life, people want to get ** through good food. Nowadays, the definition of food is not only delicious, but also beautiful and healthy food. The food and beverage industry needs to play with a new track of emotional value, and create a unique dining experience by presenting tantalizing food, awakening consumers' good mood.
Excerpts from the report are set out below.