China is the world's largest producer of television sets, making 75% of the world's television sets. Data shows,Last year, the national color TV output reached 19339.60,000 units, down 13%；A total of 98.87 million LCD TVs were exported, a year-on-year increase of 75%。
What is the position of Chinese brands in the global market? The following is a brief introduction based on the data released by the market research agency Omdia. Last year, global TV sales exceeded 200 million units, and Chinese brands as a whole showed an upward trend, with five of the top 10 and three of the top five brands.
Although it slipped by 77%，SamsungIt still ranked first for the 18th consecutive year with sales of 37.46 million units, with a market share of 186%。Due to the brand's implementation of a sales strategy centered on high-end products such as Neo QLED and oversized products, its market share is as high as 30 percent in terms of sales1%。
The price is more than 2,500 US dollars (about 1 yuan.)80,000 yuan) in the high-end market, Samsung's market share reached 605% (in terms of sales), an increase of 12 year-on-year2 percentage points. The market share of large-screen TVs in 75 inches and above is 339%, with a market share of 90 inches and above of 304%, both in first place. This is mainly due to the huge sales of flagship QLED TVs, which sold 8.31 million units last year (including the Neo QLED), and have sold 44 million units since the launch of the first QLED TV in 2017.
tclIt ranked second, with sales of 25.26 million units and a market share of 125%。In March last year, the brand released two new QD-mini LED TVs, X11G and Q10G Pro. Among them, X11G, as the world's first "dual 5000" TV, has 5184 backlight partitions and 5000nits peak brightness, both of which are the highest records in the industry.
Mini LED is a new category that has grown rapidly in recent years, TCL released the world's first mass-produced Mini LED TV as early as five years ago, with a number of self-developed core technologies such as hexacrystal square core, optical microlens, etc. At this year's CES (International Consumer Electronics Show), TCL launched the world's largest QD-Mini LED TV - the 115-inch QM891G. The new product X11H released on March 6 directly pulls the 100-inch mini LED TV backlight partition to14112, and also has 6500nits peak brightness.
It is worth mentioning that in 2023, TCL will rank among the top two in the highly competitive U.S. market, which is inseparable from the continuous promotion of offline channel construction in the past decade (Best Buy Best Buy is an important channel for its promotion of high-end TV products), publicity and marketing (won the official cooperation of NFL Professional Football League).
Ranked thirdHisense, last year's sales were 22.95 million units, accounting for 114% market share. Interestingly, in the information officially released by Hisense, it shows that it ranks first in the world with 26.11 million units sold.
Second, China's brand is the first, with a year-on-year increase of 64%, the fastest growth among the world's top 5 brands for two consecutive years.
What's going on here? Originally, 26.11 million units refers to the sales volume of the "Hisense system", that is, the sales volume of the Hisense brand plus the sales volume of its independent Toshiba brand. In November 2017, Hisense acquired a package of Toshiba TV's business and 40 years of brand licensing worldwide for 12.9 billion yen.
Last year, Hisense Group's revenue exceeded the 200 billion yuan mark for the first time, achieving nearly double-digit growth. Among them, overseas revenue reached 85.8 billion yuan, accounting for 426%。Hisense's overseas TV shipments increased by 13% year-on-year9%, becoming an important thrust.
South KorealgElectronicsTV sales were 22.54 million units, with a market share of 112%, ranking fourth. However, in the OLED TV market, its lead is unshakable. At this year's CES, they unveiled the 77-inch Signature OLED T, the world's first wireless transparent OLED TV with 4K resolution and LG audio and **wireless transmission technology.
The 5th-10th places are:XiaomiSkyworthSonyvizioHaierPhilips, last year's TV sales were 11.39 million units, 7.34 million units, 5.53 million units, 4.78 million units, 4.36 million units, and 4.19 million units, respectively, and the market share was . 1%。
In February, Vizio was pocketed by retail giant Walmart for about $2.3 billion. The U.S.-based brand was founded in 2002 by a Chinese-American, Wang Wei. The company's main business is divided into devices and platforms + (TV operating system smartcast), which has beaten Samsung and Sony to become the No. 1 market share in North America, and currently ranks sixth in the North American market with a share of about 5%.
Some industry insiders pointed out that this year is a big year for sports events, European Cup, America's Cup, Olympic Games, etc., have a stimulating effect on TV sales, mini LED, laser display and other technological innovations will also promote the upgrading of the industry, and global TV shipments will stabilize.