Since its birth in 1988, Wahaha Oral Liquid, a product that has carried the memories of countless Chinese families, has won the love of consumers with its unique quality and reputation. As the star product of Wahaha Group, it has not only witnessed the vigorous development of China's health care industry, but also become an iconic brand of children's nutrition and health care in China.
Looking back on the birth process of Wahaha oral liquid, we can't help but be impressed by the wisdom and determination of Mr. Zong Qinghou. In 1988, under the guidance of a university professor, Mr. Zong Qinghou successfully developed this children's nutritional oral liquid with natural foods such as longan meat and red dates as the main raw materials. This innovative measure not only makes Wahaha the first company in China to produce children's nutrition solution, but also provides a nutritious and unique health drink for children.
The reason why Wahaha oral liquid was able to exceed 100 million yuan in output within three years after its launch is due to its excellent quality and unique taste on the one hand, and on the other hand, it is also inseparable from Wahaha Group's marketing strategy. In the process of promotion, Wahaha Group has always adhered to the concept of "people-oriented", paid attention to the healthy growth of children, and advocated the concept of scientific parenting, so that Wahaha oral liquid has gradually become deeply rooted in the hearts of the people and has become a well-known health care brand.
Time flies, time flies. In the blink of an eye, Wahaha oral liquid has gone through more than 30 spring and autumn seasons. In the past 30 years, Wahaha Group has always adhered to quality-oriented, continuous innovation and research and development, and strived to improve the quality and taste of products. At the same time, Wahaha Group has also kept up with the pace of the times, actively expanded the market, and promoted Wahaha oral liquid to the national and global markets.
On December 9, 2022, at the 2023 sales work conference and new product launch conference of Wahaha Group's "Drink for Health, Win-win Growth", Wahaha Oral Liquid announced that it would return to the market. This news undoubtedly brought great surprise and expectation to the majority of consumers. At 12 noon on March 4, 2024, Wahaha Children's Nutrition Solution was sold out online for the first time, and it was sold out on the same day, fully proving the status and influence of Wahaha Oral Liquid in the hearts of consumers.
The success of Wahaha Oral Liquid lies not only in its excellent quality and taste, but also in the profound cultural connotation behind it. As a health care product that carries the memory of Chinese families, Wahaha Oral Liquid has become a witness to the growth of generations of Chinese children. It has witnessed the changes and development of Chinese society, as well as the rise and progress of China's children's nutrition and health care.
In the future, Wahaha Group will continue to uphold the concept of "people-oriented", continue to innovate and develop, improve the quality and taste of products, and provide consumers with more high-quality and healthy health care products. At the same time, Wahaha Group will continue to pay attention to the healthy growth of children and contribute to the development of children's nutrition and health care in China.
In short, as a health care brand that has gone through more than 30 years of ups and downs, Wahaha Oral Liquid's success lies not only in its excellent quality and taste, but also in the profound cultural connotation and social responsibility behind it. In the future, we have reason to believe that Wahaha will continue to write its own glorious chapter and become a bright star in the industry.