On February 25, Zong Qinghou, founder and chairman of Wahaha Group, passed away at the age of 79 due to ineffective medical treatment.
Zong Qinghou's spirit of daring to innovate, forge ahead, insisting on serving the country with industry, and walking with the times has touched and inspired everyone. Most of the business community and all walks of life are remembering, and netizens are commemorating and supporting Wahaha by buying Wahaha products.
At the same time as Wahaha's products were selling well, Nongfu Spring was subjected to unprecedented boycotts and fell into a whirlpool, causing a public relations crisis.
Nongfu Spring was boycottedThe market value evaporated by 22.5 billion yuanWhile Wahaha's sales skyrocketed, rumors between Wahaha and Nongfu Spring continued to ferment, and netizens even compared the relationship between the two to "farmers and snakes".
The Internet rumor is like this: Zhong Sui met Zong Qinghou at the beginning of the business, and because he was a fellow villager, Zong Qinghou handed over Wahaha's provincial ** to him. During the period, Zhong took advantage of the policy advantages of the Hainan Special Economic Zone to resell Wahaha's products to Guangdong and other areas with a high consumption level to earn the price difference. Because this behavior disrupted the rules of the market, he was expelled by Zong Qinghou. Later, Zhong set up his own business and founded Nongfu Spring in 1996, which became Wahaha's biggest competitor.
In this regard, on the evening of March 3, Nongfu Spring *** and the official Weibo released "Zhong Sui: I and Zong Lao's Second and Third Affairs", responding to and clarifying rumors and ** such as "the first entrepreneurial income came from Wahaha", "I was fired for rushing goods", "I stepped on Nongfu Spring with Wahaha".
Although Zhong's response expressed his respect and longing for the patriarch, which was more humane and clarified the rumors, netizens did not buy it, and even swiped the screen in the Wahaha live broadcast room to express their boycott of Nongfu Spring.
The competition and business war between Wahaha and Nongfu Spring between "pure water" and "natural water" is a fact, but the core of the problem has long been shifted to the fact that Zhong Shuzi, the son of Zhong Sui, is an American citizen. This touched the national sentiment of netizens. In the response of Zhong Sui and Nongfu Spring, they did not mention a word.
Although Wahaha does not want to be influenced by the outside world, the public opinion of the public to boycott Nongfu Spring in this crisis public relations has a more direct expression in the capital market.
According to the Blue Whale reporter's inquiry, since February 28, Nongfu Spring's official sales volume has been 5 consecutive days, which has fallen by more than 90% compared with the daily sales before the storm. On March 3, the single-day sales were only 50,000 yuan, while the previous single-day sales on February 27 exceeded 1 million yuan.
Nongfu Spring's products.
At the same time, Nongfu Spring's stock price is in a continuous state. As of March 4, its ** price was 42HK$4 shares, compared to 44 before the fermentation (February 29).4 Hong Kong dollars shares fell more than 45%；The company's market capitalization starts from 4993HK$4.3 billion fell to HK$4768HK$500 million,The market value evaporated 244 in two working days9.3 billion Hong Kong dollars (equivalent to more than 22.5 billion yuan).
Next, how Nongfu Spring will take over, and whether it can be controlled, we will see and see.
Sales increased by more than 500%.Wahaha AD calcium milk is the most popularRecently, the sales of Wahaha-related products have skyrocketed. Both online and offline have triggered a rush to buy Wahaha products.
There is a ** query found that on February 28th and 29th, Wahaha's official *** did not start the live broadcast, but the store's sales increased by more than 500%, and the first place in sales was Wahaha AD calcium milk.
InWahaha Douyin platform official***, the series of products have been sold out for many days. On March 4, Wahaha Douyin official *** showed that Wahaha AD calcium milk, eight-treasure porridge and other products are pre-sold and can only be shipped after 10-15 days; Wahaha purified water, coffee latte, coconut milk and other products are sold out.
Although the anchor has been emphasizing that everyone should consume rationally and buy on demand, many fans directly typed in the comment area "No introduction, direct delivery, we place an order", "Always support Wahaha", "We don't want to be rational, we want to."'Zong's love for a lifetime.
InWahaha Jingdong self-operated storeExcept for the Wahaha xylitol eight-treasure porridge gift box and the Wahaha AD calcium milk 450ml*15 bottles, the other products have been sold out.
InWahaha**Official***In addition to the 220g*12 bottles of Wahaha AD calcium milk and the 260g*12 cans of longan lotus seed eight-treasure porridge, other products are also sold out.
The product is sold out on the platform, and it is also in demand. March 4th, inI really want to come to some stores, Drink Fenghua did not see the 220ml specifications of Wahaha AD calcium milk and longan lotus seed eight-treasure porridge, according to its staff, the Wahaha series of products have sold well in the past week,The 220ml Wahaha has been out of stock and is in an emergency, but it has not yet arrived.
On March 2nd, the drink was in full bloomDiscount cattleAt the time of the visit,Wahaha AD calcium milk is out of stockOn the evening of March 4, I finally saw AD calcium milk when I went to the store again, and the staff saidWahaha has been out of stock for the past few days, and it only arrived today
InDennis, Beverage Fenghua saw that the products on the shelves of Wahaha are more sufficient, and AD calcium milk is in the first period, and the normal selling price is 79 yuan for 4 bottles, ** for 65 yuan 4 bottles, from time to time there are customers to buy AD calcium milk. According to the staff,Recently, Wahaha AD calcium milk has been selling well, although there are no specific statistics, but every day**. And whereasLife supermarket, Wahaha related products sales are not much different from the past
Zong Qinghou once said, "I founded a Wahaha in this life." There will be a thousand Hamlets in the eyes of a thousand people, and then there will be a thousand Wahaha in the eyes of a thousand people. But for me, there is only one Wahaha, it is my whole life, all my dreams, all the meanings, values, labels and symbols, it is the proof that I have existed in this world. ”Wahaha has grown up with a generation, and now thousands of Chinese represented by these people are paying tribute to this icon of the times and the spirit of serving the country through industry in their own way.
Enter the era of ZongfuliWhere will Wahaha go? According to Wahaha's official website, Wahaha's business scope includes food and beverage, intelligent equipment, intelligent logistics and industrial investment, and the food and beverage sector covers more than 200 varieties of packaged drinking water, protein drinks, carbonated drinks, tea drinks, fruit and vegetable juice drinks, coffee drinks, plant drinks, special-purpose drinks, canned food, dairy products, medicine and health food, etc.
Wahaha official website.
Among them,Purified water, AD calcium milk, nutrition express, eight-treasure porridge, very cola, and cool crooked are well-known national drinks, all of which have witnessed the changes and development of the beverage industry.
However, the impression of the majority of consumers on Wahaha products is still in the above old star products, and the new products such as sparkling water and juice launched in recent years have not caused much splash. This is also a midlife crisis that 37-year-old Wahaha is facing.
In recent years,Zong Fuli continues to try new businesses and new ways to play, and has repeatedly broken the circle and swiped the screenUnder her leadership, through the cooperation with the Asian Games, Wahaha pure water has been built as a "new benchmark for healthy water in families"; AD calcium milk has also been revitalized through continuous innovation and marketing activities; Wahaha has also launched a number of co-branded products with IPs such as League of Legends and Douluo Continent, constantly moving closer to Generation Z.
Wahaha official website.
At the 2024 National Sales Work Conference of Wahaha Group's "Healthy Drinking Power, Create the Future Together".Wahaha has released 14 new products, not only in line with the current fashion trendSugar-free pure tea, coconut milkseries, there are also channels that have performed well in the past two yearsDouble grapefruit juice, soft drinkand other products.
Wahaha official website.
Although Wahaha's innovation has never stopped, and new products are constantly being launched, it seems that we have not waited for new explosive products.
For 2024, Zong Fuli has a clear development plan, and she proposes to really open new sales channels:The market should be comprehensiveBased on the joint sales model, aiming at special channels, and actively exploring new markets; The product should be comprehensive, to achieve a two-pronged approach to new and old products, and take multiple measures to fight the product "combination punch"; Healthy Convergence PointAdhere to the strategy of great health development, and set up a special product chain and sales network.