Why did BYD and GAC Aion suddenly plummet in sales?
In February this year, BYD's new energy vehicle sales were 122311, a year-on-year decrease of 3687%；GAC's Aion sales were 16,676 units, down 44 percent year-on-year6%。In the past few years, BYD and Aion have been very prosperous. In 2023, Aion's cumulative sales will exceed 480,000 units, a year-on-year increase of 77%; BYD's sales exceeded 3 million last year, a year-on-year increase of 619%。
After careful analysis, it is not difficult to find that whether it is BYD or Aion, their explosive growth in the past few years is inseparable from the promotion of online car-hailing. However, with the saturation of the online car-hailing market and the replacement of new energy vehicles in the online car-hailing industry nearing the end, the sales of BYD and Aion will naturally decline.
There are more than 10 million online car-hailing drivers in China, and due to the high level of gasoline, most of them have switched to electric vehicles in order to save costs, which has boosted the sales of BYD and Aion. Now, if you're going to use ride-hailing, you'll find that the vast majority of them are cheaper electric cars. Taking Guangdong as an example, online car-hailing is mainly BYD, Aion, Xiaopeng Motors, and Nezha Automobile, of which BYD and Aion account for the vast majority.
According to the data, in 2023, about 850,000 new online car-hailing vehicles will be added in China, of which 740,000 will be new energy online car-hailing. Among them, Aion accounted for 220,000 vehicles. It can be seen that Aion is largely driven by online car-hailing. Now, the dividends of online car-hailing are almost over, and sales are naturally not as dazzling as in the past.
On the other hand, the new car-making forces have had a great impact on BYD and GAC. In February this year, the sales volume of the Wenjie series exceeded 20,000 units, reaching 21,142 units, which has surpassed GAC's Aion. What's more, Ideal, Wenjie, NIO, etc., their products are more expensive and have seized the high-end market. The average price of the M9 series, which exceeds 500,000 yuan, has been set at more than 50,000 units.
In view of the fierce market competition and the sharp drop in the cost of new energy vehicles, many automakers have announced that they will reduce the price of their products. BYD took the lead in opening the first-class war mode, and the minimum price of its new energy vehicles was reduced to 7980,000 yuan. After BYD, many automakers followed suit, including GAC, Changan, Nezha Automobile, SAIC, Tesla, etc., all of which have cut prices.
However, Wenjie, Weilai, and Ideal have not followed up on the ** battle, they have their own market segments, especially the Wenjie M9 series, and if you want to buy, you have to wait patiently in line. Wen Xu Shangfeng.