Recently, according to the "Economy" report, under the influence of the economic environment, consumers' shopping concepts are undergoing profound changes, and the phenomenon of "consumption shifting left" is gradually attracting public attention. This phenomenon refers to the fact that consumers are looking for lower costs while maintaining the same quality of the brand**. Netizens said: "Expensive is not a crime, value is the key!" ”
A quick look at the phenomenon
In today's era of "a penny is hard to beat a hero", consumers are becoming more and more savvy and are beginning to pursue a "good quality and low price" shopping experience. This is the legendary phenomenon of "consumption shifting left" - under the premise of unchanged quality, everyone is more willing to choose the best people-friendly goods.
Netizens are hotly discussed
Netizens commented: "Now everyone is smart, no longer blindly pursuing big names, but looking at cost performance." Expensive is not a sin, value is the key! ”
Economic background
With globalization and the popularization of the Internet, consumers are like detectives, holding magnifying glasses to search for cost-effective products on major platforms. They are no longer confused by expensive brand labels, but focus more on the actual value of the goods.
The rise of domestic brands
In the trend of "left-shift consumption", domestic brands have sprung up like mushrooms after a rain. For example, Huawei, Xiaomi, etc., not only have excellent technology, but also are very down-to-earth. The perfect diary and Hua Xizi in the beauty industry have won many fans with their people-friendly ** and excellent quality.
Expert advice:
In the face of this trend, experts suggest that companies should keep up with the trend, understand consumer needs, and pay attention to value for money. Don't just chase high-end or low-price, focus on how to increase the value of your products.
Netizen comments
Netizen "shopping expert Miss Li" said: "I like to buy domestic goods, which are not expensive." Support domestic products, start from me! ”
Brand Challenges and Opportunities
"Shifting left" is a big challenge for some international brands. But for domestic brands, this is a once-in-a-lifetime opportunity. As long as they continue to insist on innovation and improve quality, I believe that the future market will definitely belong to them.
In this era of "left-shifting", both consumers and brands are growing. Consumers have become more rational, and brands need to find the best balance between quality and quality. Only in this way can the market be more prosperous and consumers can enjoy more high-quality and affordable goods.
Do you support "left-shift consumption"?What's your favorite domestic brand?Come and leave a message in the comment area to share!