She built dreams at the grassroots level, conducted in-depth research, and covered 39 townships and towns in the county (street and village collectives, 25 enterprises, and 31 cooperatives, sowing the spark of wisdom in the land of Youyang;
She took root in the mountain township, gave full play to her advantages, promoted the deep integration of agriculture, commerce, culture and tourism, shaped the city brand with new ideas, new models and new channels, enhanced her influence, and helped the comprehensive revitalization of the countryside
She ploughed the industry, had the courage to innovate, vigorously developed and promoted characteristic industries such as "two artemisia and three teas", and opened another spring for the development of the big health industry
She teaches according to her needs, teaches by word and deed, interprets the value and meaning of "influencing life with life", and strives to build a group of compound talents who cannot be taken away.
Her name is Zheng Lei, and she is a member of the 22nd batch of Dr. Chongqing Service Group of the Organization Department of the CPC Central Committee and the Youth League, a member of the Party Group of the County People's Party, and the deputy head of the Leading Group for Rural Work and the Implementation of the Rural Revitalization Strategy of the County Party Committee. Since taking up a temporary post in Youyang in January 2022, Zheng Lei has written the "second article" on the red hot land of Youyang with the attitude of a fighter and the spirit of a cultivator, writing a new chapter in the era of aiding Youyang with wisdom.
In-depth interviews and research
Use footsteps to measure the process of temporary help
Youyang is one of the 160 key counties for rural revitalization in China.
At the beginning of the new year of 2022, carrying the work mission of the 22nd batch of Dr. Chongqing Service Group of the Organization Department of the CPC Central Committee and the Youth League, and with the earnest entrustment of the Ministry of Culture and Tourism, Zheng Lei came to Youyang from Beijing, the capital thousands of miles away. As soon as she set foot on this land, she spun like a "spinning top".
Zheng Lei (first from left) with Zhang Guoyou, former vice president of Peking University, and Lei Ming, dean of the Institute of Rural Revitalization of Peking University, inspect the growth of sweet tea.
In early spring, the land of Youzhou is warm and cold. In Jinyu Village, Liangyan Township, with an average altitude of 800 meters, Zheng Lei is inspecting the growth of tea leaves at the sweet tea planting base of villager Wu Guang. ”
Guide the industrial development plan and improve the deep processing chain;Excavate sweet tea culture and design product packaging;Contact the acquiring company and broaden the sales channel ......Dr. Zheng is helping me with all these tasks. Wu Guang said. Wu Guang is a native of Jinyu Village, in 2014, he returned to his hometown to develop the sweet tea industry, and successively established Youyang County Yanghang Sweet Tea Planting Professional Cooperative, Youyang County Yitian Agricultural Science and Technology *** a few years ago because of the product list.
First, the packaging is simple, sweet tea has not been improved, and there is no new breakthrough in sales. "Thanks to Dr. Zheng's meticulous guidance and help, the industry has improved significantly, and sales have increased several times compared with previous years, and we have become friends with many common topics. Wu Guang said.
For more than a year, Zheng Lei has guided and helped Yitian Agricultural Science and Technology to develop sweet tea derivatives, and has now developed a variety of products such as granular tea, sweet tea enzymes, sweet tea solid beverages, sweet tea sparkling water, sweet tea sparkling wine, etc., forming a whole industrial chain from sweet tea planting, sweet tea rough processing, sweet tea deep processing to sweet tea derivatives.
This is just a vivid microcosm of Zheng Lei's roots in the mountain township to promote the revitalization of Youyang countryside. In the past two years, she has walked into the fields, footprints all over the county, led by the "Youyang 800" regional public brand, planning and sorting together with township cadres and entrepreneurs, and doing a solid job in the deepening of the rural industry. The product structure of Youyang characteristic industries such as Tujia old liquor, extends the industrial chain, carries out agricultural product research and development, marketing promotion and brand building, increases farmers' income, and enhances the comprehensive benefits of agriculture, culture and tourism.
Zheng Lei participated in the 2022 China Economic and Social Forum hosted by the National Committee of the Chinese People's Political Consultative Conference (CPPCC), and the Youyang experience she shared was highly praised by Zhang Qingli, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, and the participating experts.
Dr. Zheng is pragmatic, down-to-earth, good at overall problem solving, many towns and villages have received her guidance and resource docking, everyone likes to discuss things, no matter how big or small, as long as it is helpful to the people, she is attentive and affectionate, never too troublesome. She rarely takes vacations, in addition to being in charge of the co-management work, she often gives up her rest time to participate in research, investment promotion, and meetings, so as to be familiar with all aspects of the situation as much as possible, understand the work in many fields, and explore the effective path of industrial development for enriching the people. At the 2022 China Economic and Social Forum hosted by the National Committee of the Chinese People's Political Consultative Conference, Zheng Lei, as a representative of Chongqing's key counties for rural revitalization, told the new experience, new practices and typical cases of Youyang's rural revitalization, so that the leaders and experts at the meeting could understand the beautiful story of Taoyuan, which was highly praised and encouraging.
Integrate agricultural, commercial, cultural and tourism
Become an "accelerator" to promote rural revitalization
After a summer rain, the ancient town of Gongtan looms among the clouds and mist, which is picturesque. Walking into the "Dr. Zheng Lei Studio" located in the Gongtan Ancient Town Scenic Area, there is an endless stream of tourists who come to visit and check in, shoot and shop, and it is also an immersive experience center for the integration of agriculture, tourism, culture and commerce in Gongtan.
Zheng Lei interprets her love for Gongtan with practical actions: participating in the promotion of the creation of national tourist resorts and the transformation of China's historical and cultural towns, guiding the design and creation of new business formats in Gongtan Ancient Town, digging deep into the soil and seedling culture, creating a sense of tourism atmosphere, and enhancing the sense of immersion and attractiveness.
Zheng Lei delivered a speech at the opening ceremony of the China Youyang Calamus Cultural Tourism Art Season.
Fan Kai, deputy general manager of Taohuayuan Tourism Investment Group, introduced that the Gongtan Agricultural, Tourism, Cultural and Commercial Integration Industry Immersive Experience Center built under the guidance of Zheng Lei is an attempt to innovate the doctoral workstation. Since its establishment, the workstation has innovatively carried out product research and development, experience sales, business improvement, talent training, investment counseling and resource docking in the agricultural, commercial, cultural and tourism integration industry, and also gave full play to the function of Gongtan Ancient Town as a window, becoming a display place for Youyang's agricultural, commercial, cultural and tourism integration industry, and a place for the integration of three industries, creating a unique business model. Zheng Lei has a deep understanding of the history and culture of Youyang, which is the root of the sustainable development of the tourism industry, she attaches great importance to cultural application, pays attention to the in-depth research and excavation of Tujia architecture, dance, clothing, medicine, and folk customs, and builds the overall idea of the integrated development of agriculture, commerce, culture and tourism.
It is understood that Zheng Lei also initiated the establishment of the "Wujiang Think Tank" with Taohuayuan Tourism Investment Group to build a talent pool of top experts in Youyang, and regularly hold the "Wujiang Forum" to link the economic and cultural tourism resources of the Wujiang River Basin. Landing the China National Architectural Culture and Art Research Center, Tujia Traditional Village Architectural Culture and Art Exhibition, and holding investment promotion meetings for well-known domestic cultural tourism groups. In the next step, she will also plan to display the Tumiao culture "Entering the National Museum, Holding Hands with the Forbidden City" series of products and Youyang intangible cultural heritage tour exhibition plan, and use overseas Chinese cultural centers and other platforms to carry out overseas marketing.
In July, the Organization Department of the CPC Central Committee, the 23rd batch of the Youth League ** Doctor Service Group to Chongqing, the Organization Department of the Chongqing Municipal Party Committee, and the Chongqing Youth League Municipal Committee said after visiting the inspection workstation that Zheng Lei took the integrated development of agriculture, tourism, culture and commerce to promote the rural revitalization of Youyang as the core idea, and carried out the overall improvement of the industry, promoted the integration of the three industries, and became an "accelerator" to promote rural revitalization.
Nowadays, in the Gongtan Resort, MrDing Coffee Tavern, Manshi Xiaozhu, Xiqin Hall, Mr. Bookstore, Theme Post Office, Intangible Cultural Heritage Workshop and other types of shops are readily available, parent-child nature education, national characteristic culture, traditional Chinese medicine research courses are all innovatively designed, 14 characteristic industry stores as doctoral workstation sub-stations, is becoming a new benchmark for Gongtan's agricultural, tourism, cultural and commercial industry. Zheng Lei has been involved in these changes and achievements, but her footsteps have never stopped. Plan the Youyang National Agricultural, Cultural and Tourism Integration Development Demonstration Base Project, build the "Youyang Scenery Warehouse" and the "Peach Blossom Spring@Beijing" Youyang Scenery Experience Store, help Youyang to be awarded the title of "China's Natural Oxygen Bar", and compile the ...... of "Youzhou Scenery".Promote the protection and inheritance of intangible cultural heritage and the building of urban brands, and explore the integrated development path of Youyang mountain agriculture and mountain tourism according to local conditions.
Youyang was awarded the title of "China's Natural Oxygen Bar" by the China Meteorological Administration.
Li Dengke, then the liaison officer of the Rural Revitalization Assistance Group of the General Office of the Municipal Party Committee in Huatian Township, said: "Dr. Zheng Lei planned and organized the 'Searching for Youyang Rural Scenery and Scenery Residency Creation Project', which uses the power of culture to promote rural governance and progress, and will play a silent role in moisturizing the countryside of Youyang. ”
Youyang Fengwucang' is prefaced by the historical context of Youyang, and dynamically presents the 'Youyang 800' tea, rice, oil, and honey Chinese medicinal materials. This warehouse is not only a warehouse for products, but also a granary for Youzhou nostalgia and Youyang spirit. Zheng Lei said that we should not only let people see the beautiful Peach Blossom Spring, but also show the beautiful lifestyle of the Peach Blossom Spring, lead consumers with unique products and services, but also show the spiritual core of the Peach Blossom Spring, tell the story of Youyang, only if they are deeply infected, can they move tourists, and only let people understand Youyang, will they love Youyang more.
Develop the big health industry
Open another spring of high-quality development
Youyang is located in the magical 28° north latitude line, with a forest coverage rate of 641%, is the "treasure land" of breeding Chinese herbal medicines, there are 1296 kinds of Chinese herbal medicine resources in the territory, known as the "Wuling Mountain Chinese herbal medicine kingdom". Eighty percent of the world's raw materials Artemisia annua are produced in Youyang, which enjoys the reputation of "the world's artemisia annua capital".
The report of the 20th National Congress of the Communist Party of China emphasized that it is necessary to promote the inheritance, innovation and development of traditional Chinese medicine and promote the construction of a healthy China. This has brought new strategic opportunities for Youyang to develop the traditional Chinese medicine and health industry. It has also become an exploration direction for Zheng Lei to promote rural revitalization and boost the high-quality development of the county economy.
Yo yo deer chirping, eating wild artemisia. How to make Artemisia annua from the pioneer of anti-dysentery to thousands of households?
Carry out the research on the "Youyang 800" Artemisia annua health industry, and organize the compilation of the book "The Rise of Artemisia annua - The Road to the Industrialization of Artemisia annua in Youyang".Participated in the preparation of the Youyang Artemisia annua Industry High-quality Development Conference;Prepare for the construction of Artemisia annua industry culture exhibition hall, etc.;Guide Houping Township to build an Artemisia annua experience village, bring Artemisia annua to the table, and develop a unique "Artemisia annua tea banquet".Develop the "Artemisia annua health experience hall" and plan the Artemisia annua cultural festivalCounseling Kunyao Wulingshan Pharmaceutical Factory to move from a single product to the civilian use of Artemisia annua, and integrated marketing of Artemisia annua health product series;Guide Wanyuanjia Pharmaceutical to develop Artemisia annua epidermal repair solution, Artemisia annua eye cleaning solution, Artemisia annua oral cleaning solution and other Artemisia annua products in response to market demand. In order to strive for greater development space in the future, Zheng Lei actively contacted the relevant experts of Tu Youyou's team and the World Federation of Chinese Medicine Societies, the Chinese Academy of Agricultural Sciences, the China Folk Traditional Chinese Medicine Research and Development Association and other institutions to carry out civilian research on Artemisia annua, and organize the declaration of globally important agricultural cultural heritage for the Artemisia annua planting systemCarry out the homologous certification of Artemisia annua medicine and food, and pave the way for the development of Youyang Artemisia annua daily health industryFor Youyang to continue to build an influential industrial brand, accelerate the construction of a 10-billion-level Artemisia annua industry chain, and write a picture of urban and rural common prosperity of "using Artemisia to prosper, enriching the people with Artemisia, and using Artemisia as a medium".
The "Township Seeking Plan" team deeply excavated the cultural foundation and characteristic industries of Youyang's rural revitalization.
In addition to Artemisia annua, the medicinal effect of Youyang mugwort is also very prominent. Dr. Zheng Lei's workstation also opened the "Artemisia Cultural Experience Zone", strengthened cooperation with Xiang Hongqing, the founder of "Wuling Artemisia", promoted the Youyang Wuling Artemisia brand, developed Artemisia Xiangdao cultural and creative products, and laid out the Wuling Artemisia Artemisia product experience store to provide tourists with mugwort products and services. In addition, Zheng Lei also introduced the big country food safety, Zhonglin State Control Group and well-known investment** and domestic leading enterprises to reach cooperation on the development of Chinese herbal medicines, deep processing of agricultural products, and operation of cultural tourism projects, so as to build a base for the integration of three industries of Chinese herbal medicines, and promote the integrated development of "planting + processing + tourism" of Chinese medicinal materials such as Youyang Artemisia annua, mugwort, and gallnut.
At present, Zheng Lei is further understanding the development status of the county's Chinese herbal medicine industry, highlighting the research on key Chinese herbal medicine categories, medicinal and edible dual-use varieties, antibiotic Chinese medicine feeding applications and related business layouts, writing the "Youyang Traditional Chinese Medicine Industry Development Research Report", and carrying out research on the development status and resources of Chinese herbal medicines in Wuling Mountain represented by Youyang, so as to lay a solid foundation for promoting the high-quality development of Youyang's Chinese herbal medicine industry, the construction of a medicinal material planting and trading center in Wuling Mountain, and building a strong county in the big health industry.
Zheng Lei wrote in the report: "Youyang has excellent ecological resources, and the geographical location of the thoroughfare of the four provinces will surely become a place of physical and mental healing in the southwest region and even the whole country. The golden business card of the world's Artemisia annua capital will strive for an important position in the entire national health development strategy in the future, so we cannot be short-sighted, take good care of the lucid waters and lush mountains, explore the path of ecological value transformation and sustainable development suitable for Youyang, and strive to insist on providing ecological high-quality products and services, and the consumer market will continue to open. ”
Teach as needed
Build a compound talent team that can't be taken away
The real value that a bowl of ordinary and plain Huatian tribute rice wants to convey is actually the cultural wind and frost of the Tujia people's history, the geographical terroir, and most importantly, the friendly attitude of the Tujia people towards the land. The value of crops is not only to satisfy the appetite, but also to create the earth after the emotional exchange between heaven, earth and people, so we should not simply compare the price, we should compare the ecology, the quality, and the culture. Recently, when Zheng Lei was in class at the party school, she interpreted Huatian Gongmi in this way.
I like to listen to Dr. Zheng's lectures, industrial development in her simple explanation, I don't think it is difficult to do, I will continue to research, the rich resource advantages of Youyang to use products, build a good industry, tell a good story. After a training, the trainees said that they benefited a lot.
Dr. Zheng's courses are rich and novel, and can be quickly put into practice, which is a high-quality course of the party school. In response to the problems raised by the students, she immediately began to find ways to solve them, and actively connected resources to solve the problems, and our work attitude touched us. Tian Yuliang, executive vice president of the Party School of the county party committee, said.
Zheng Lei discussed the planning and design of the village in Xinglong Village, Tonggu Town.
Teach a man to fish, and teach him to fish. In order to leave a group of talents who cannot be taken away, for more than a year, Zheng Lei has taught by word and deed, and carried out the "Master and Apprentice Program" to train 22 young backbonesParty schools, rural revitalization classes, e-commerce talent classes, communities, primary and secondary schools, enterprises, etc., based on different fields, different subjects, different practice directions, etc., teach according to needs, including rural revitalization policies, cultural governance, integration of agriculture, culture and tourism, new industrial thinking and new models, village collective economic improvement, local culture of community primary and secondary schools, exam preparation education, etc., with a total of more than 40 trainings and more than 20,000 trainings. "Dr. Cheng's lecture was both friendly and profound, which gave great inspiration to the students. At the 2024 college entrance examination preparation lecture, Feng Guang, principal of Youyang No. 1 Middle School, said.
This year, Zheng Lei participated in the design of the Yutai Agricultural, Cultural and Tourism Integration Training Course, and invited many famous teachers to teach, which opened the eyes of the students. "Xie Qida, former chairman of the New Party, Huang Shaopeng, the founder of Taiwan's fruit industry, Li Jinming, Taiwan's 'vinegar king', Professor Zhu Qizhen, a famous expert in rural revitalization, Peng Zhikai, a veteran of the tourism industry, and Lu Xiongxin, a master of intangible cultural heritage architecture, etc., came to us to talk about 'palm grains', Qingjing farm, industrial chain building, scientific and technological innovation, and village design and planning. Mr. Li Renbo helped us sell our products and connect with investment and the market, and Mr. Huang Shaopeng personally came to the village to guide us in developing the village collective economy. "The students enjoyed a feast of ideas, and no one was willing to miss a class. ** Qing, the founder of "Wang's Hand Creation", and Liu Junying and Xu Binbin, the inheritors of intangible cultural heritage, patiently taught the elderly women in the township to adapt to the needs of the market and increase their income through handmade cultural and creative products. The venture capital mentor group also provided personalized guidance for students, and Qingai mascot, cross-strait train bento, Youyang Chinese New Year's Eve dinner, and cultural and creative health vinegar came into being.
Yang Buting, former deputy director of the National Film Administration and former chairman of China Film Group, and Hou Guangming, former secretary of the Party Committee of Beijing Film Academy, came to you to inspect and guide the construction of the talent base.
Rural revitalization needs compound talents, multidisciplinary collision, building a complete knowledge structure, and new ideas for cross-border integration. Every time I go to the countryside, I deeply feel the significance of an outstanding national cadre, a leader in getting rich, and a student talent for the ethnic areas, and I hope to work with other experts in the field to cultivate a group of compound talents for Youyang, so that they can become the endogenous driving force for the development of Youyang. Zheng Lei said that in order to further enhance the "hematopoietic" function, she also set up investment in the development of rural characteristic industries with well-known cultural and tourism enterprises and investment institutions, and invited successful entrepreneurs as entrepreneurial mentors for young people returning to their hometowns for employment, giving entrepreneurial guidance and financial support. She contacted Peking University, Beijing Film Academy, China Architectural Culture Research Association and other schools and institutions to build a talent training base and practical research base with Youyang, and continued to help the construction of Youyang's talent team.
Zheng Lei has a lot of office books, and it is her Xi to squeeze out time to read every day, and she is very diligent, and the book "Cultural Tourism and Rural Construction - Thoughts on Youyang Cultural Tourism Leading the Innovative Practice of Rural Revitalization" has also been completed. In her spare time, when she went to the countryside to help farmers connect with the market, she liked to do housework and experimented with the villagers to develop local dishes in Youyang. Her Xi influenced the people around her. "Optimistic and open-minded, he is a leader at work, a friend in life, and a strict teacher who urges us to continue to learn Xi practice. Under her guidance, we like to read more and go to the countryside to carry out research, and she often tells us that we must not forget our roots, and the closer we are to the land, the closer we are to our hearts." Ran Fang, a staff member of the county ** office, said with emotion.
Establish a heart for heaven and earth, establish a life for the people, continue to learn for the saints, and open peace for all generations. * In his speech at the Symposium on Philosophy and Social Science Work, the general secretary said that all philosophical and social science workers with ideals and aspirations should have such aspirations and traditions, and should stand at the head of the tide of the times, go through the changes of the past and the present, and be the forerunner of ideas, actively expound on the study and make suggestions and suggestions for the party and the people, and undertake the glorious mission entrusted by history. Zheng Lei kept it in mind and put it into action. For more than a year, Zheng Lei has always adhered to the feelings of serving the people, based on the reality of Youyang, made good use of her own knowledge, and let herself be immersed in a loving countryside in the way of "life affects life", which has brought new wind and injected vitality into the development of Youyang. She wrote in her diary: I cherish the people here, I am happy and content with life, and I am not afraid of wind and rain ......Stimulate their endogenous strength and make the eyes of the villagers light up;Cherish the things here, from the city of the steel forest to the pastoral bathed in the spring breeze, there is not only the joy of the eastern slope, but also the thought of Yangming, and the good industry must do a good job ......Cherish things together, enrich the people with industry;I cherish the mission given by this era ......Immerse yourself in rural revitalization, a diverse practice ......that is closely related to the majority of China's populationFocus on helping the region, its own awakening, better than any external forces, guide the return of talents, introduce experts and entrepreneurs, so that more people continue to ......Regardless of slogans, if we want to "turn peasants", we must "turn peasants" and use the method of "life affects life" to write a new chapter of peach blossom paradise in the new era on the land.
*: Youyang release.